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$38.5K

$107.5K

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How much do sponsorship program manager jobs pay per year?

As of Sep 15, 2026, the average yearly pay for sponsorship program manager in the United States is $107,460.00, according to ZipRecruiter salary data. Most workers in this role earn between $79,500.00 and $132,500.00 per year, depending on experience, location, and employer.

What does a sponsorship program manager do?

A Sponsorship Program Manager is responsible for developing, managing, and optimizing sponsorship programs for an organization or event. Their main duties include identifying potential sponsors, negotiating sponsorship agreements, maintaining relationships with sponsors, and ensuring that sponsorship deliverables are fulfilled. They also track the performance of sponsorships to maximize benefits for both the sponsor and the organization. Strong communication, negotiation, and project management skills are essential for this role.

What skills and qualifications are needed to be a sponsorship program manager?

To thrive as a Sponsorship Program Manager, you need expertise in partnership development, contract negotiation, and program management, often supported by a degree in marketing, business, or a related field. Familiarity with CRM systems, data analytics tools, and budgeting software is typically required to manage sponsor relationships and track program performance. Outstanding communication, relationship-building, and organizational skills help differentiate top performers in this role. These skills are vital for creating valuable partnerships, ensuring sponsor satisfaction, and driving successful program outcomes.

How does a sponsorship program manager collaborate with internal teams and external partners?

A Sponsorship Program Manager works closely with multiple internal teams, such as marketing, sales, and events, to design and deliver compelling sponsorship packages. They also maintain frequent communication with external sponsors and partners to understand their goals, manage expectations, and provide regular updates on deliverables. Collaboration often involves coordinating timelines, gathering performance metrics, and ensuring that sponsor benefits are fulfilled. Effective relationship management and cross-functional teamwork are essential to driving successful sponsorship outcomes and creating ongoing value for both the organization and its sponsors.

What is the role of a sponsorship program manager?

A sponsorship program manager oversees the planning, execution, and management of sponsorship initiatives to build brand awareness and support organizational goals. They coordinate with partners, negotiate sponsorship agreements, track performance metrics, and ensure compliance with contractual obligations, often using project management tools and data analysis skills.

What cities are hiring for Sponsorship Program Manager jobs?

Cities with the most Sponsorship Program Manager job openings:

What states have the most Sponsorship Program Manager jobs?

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What are popular job titles related to Sponsorship Program Manager jobs?

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Infographic showing various Sponsorship Program Manager job openings in the United States as of June 2026, with employment types broken down into 90% Full Time, 8% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 4% Hybrid, and 4% Remote job distribution, with an average salary of $107,460 per year, or $51.7 per hour.

Program Manager, Sponsorships

San Juan, PR • On-site

Money Group, LLC
See more jobs at Money Group, LLCexternal

Other

Medical, Dental, Retirement

Re-posted 10 days ago

Key responsibilities

  • Manage assigned sponsorship programs from post-sale handoff through launch, ongoing execution, reporting, and completion.

  • Coordinate and track deliverables, timelines, approvals, dependencies, risks, and execution progress across internal and external stakeholders.

  • Provide regular project updates, resolve execution challenges, and escalate risks or scope changes when appropriate.

Job description

The Program Manager, Sponsorships, independently manages assigned sponsorships from proposal development through post-sale handoff, launch, ongoing delivery, reporting, and completion. This role sits at the forefront of one of the fastest-growing areas of digital marketing, AI, and LLM visibility, helping Money Group develop the operational frameworks, reporting methodologies, and best practices that support brands across AI-powered search. Working closely with internal teams, partners, agencies, and advertisers, the Program Manager helps shape bespoke, accurately scoped sponsorships and identifies opportunities to strengthen client relationships, drive renewals, and support long-term revenue growth.

Success requires strategic thinking, strong ownership, analytical problem-solving, sound judgment, and the ability to influence cross-functional stakeholders while independently moving moderately complex initiatives forward in a fast-paced, evolving environment.

Duties and Responsibilities:
  • Develop sponsorship proposals in partnership with Sales, ABM, and cross-functional stakeholders, ensuring programs are feasible, aligned with client objectives, and accurately scoped with minimal oversight from the sponsorship operations team lead.
  • Independently manage assigned sponsorship programs from post-sale handoff through launch, ongoing execution, reporting, and completion.
  • Translate approved proposals and insertion orders into clear project plans, timelines, deliverables, and stakeholder responsibilities.
  • Facilitate kickoff meetings, working sessions, publisher calls, and client status meetings, and document key decisions, action items, and next steps.
  • Coordinate and track deliverables, timelines, approvals, dependencies, risks, and execution progress across internal and external stakeholders.
  • Serve as a day-to-day contact for assigned advertisers, agencies, publisher partners, and internal teams, building trusted relationships through clear communication and reliable follow-through.
  • Provide regular project updates, proactively resolve execution challenges, and escalating material risks, scope changes, or decisions when appropriate.
  • Partner with the Sponsorship Project and Reporting Associate to validate campaign reporting and translate traditional KPIs, AI, and LLM visibility metrics, and partner feedback into clear insights and recommendations.
  • Identify potential upsell, expansion, and renewal opportunities and share recommendations with Sales and Sponsorship leadership.
  • Improve sponsorship operations by strengthening workflows, documentation, quality assurance, reporting visibility, automation, and repeatable processes.
  • Identify sponsorship-related technical, tracking, reporting dashboard, and product needs and collaborate with relevant stakeholders to coordinate solutions.
  • Contribute ideas for sponsorship products, publisher opportunities, and execution models that support client value, revenue growth, and profitability.
  • Among other responsibilities related to the position.
Requirements:
  • Bachelor’s degree in Business, Marketing, Communications, Project Management, or a related field, or equivalent relevant experience.
  • 3-5 years of experience in program management, account management, digital media, branded content, advertising, publishing, sponsorships, or a related field.
  • Experience managing cross-functional projects and external partner relationships.
  • Strong written, verbal, and presentation skills in English.
  • Ability to manage multiple priorities, analyze performance, and communicate clear recommendations.
Good to have:
  • PMP, CAPM, Agile, Scrum, or another relevant project or program management certification.
  • Experience managing integrated content sponsorships or digital advertising campaigns.
  • Familiarity with insertion orders, contractual deliverables, campaign reporting, publisher agreements, SEO, or AI and LLM visibility measurement.

Money Group is a digital media company whose mission is to revolutionize how brands and consumers connect. The company’s portfolio of brands includes Money.com, ConsumersAdvocate.org, and Navchain, a proprietary technology and ad delivery platform.

We are a fun and creative organization with great benefits, including health care, dental, retirement matching, wellness, and generous time off!

You can follow our Instagram account @lifeatmoney for more information about our company and culture.

Money Group LLC is an Equal Opportunity Employer

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