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Software Marketing Manager Jobs in Virginia (NOW HIRING)

Account Based Marketing Manager Location: Initial Remote (DC/VA locations) Duration: Fulltime ... Thank you, Amrutha Duddula Lead Talent Acquisition Specialist Software Technology Inc (STI) Email ...

Account Based Marketing Manager Location: Initial Remote (DC/VA locations) Duration: Fulltime ... Thank you, Amrutha Duddula Lead Talent Acquisition Specialist Software Technology Inc (STI) Email ...

Marketing Manager

Ashburn, VA · On-site

$100K - $120K/yr

Marketing Manager LOCATION: Remote w/ travel SALARY: $105k-$120k Base Salary w/ 10% Annual Bonus ... A family-owned business, we make hardware and software to measure and analyze power quality ...

Proficiencyin using digital marketing tools such as Google Analytics, social media platforms,content management systems,marketing automation software, etc. * Graphic design skills and working ...

Marketing Manager

Richmond, VA · On-site

$75K - $120K/yr

Proficiency in using digital marketing tools such as Google Analytics, social media platforms, content management systems, marketing automation software, etc. * Graphic design skills and working ...

Marketing Manager

Arlington, VA · On-site +1

$75K - $85K/yr

Advantia Health is seeking a Marketing Manager to execute and enhance marketing strategies, working ... Microsoft Office Suite (Excel, PowerPoint, Word, Outlook, SharePoint); email marketing software;

Marketing Manager

Arlington, VA · On-site +1

$75K - $85K/yr

Advantia Health is seeking a Marketing Manager to execute and enhance marketing strategies, working ... Microsoft Office Suite (Excel, PowerPoint, Word, Outlook, SharePoint); email marketing software;

Advantia Health is seeking a Marketing Manager to execute and enhance marketing strategies, working ... Microsoft Office Suite (Excel, PowerPoint, Word, Outlook, SharePoint); email marketing software;

Marketing Manager

Richmond, VA · On-site

$75K - $120K/yr

Proficiency in using digital marketing tools such as Google Analytics, social media platforms, content management systems, marketing automation software, etc. * Graphic design skills and working ...

Be Seen First

Sales and Marketing Manager

Fairfax, VA · On-site

$55K - $65K/yr (+ commission)

Familiarity with POS systems, CRM software, Google Workspace / Microsoft Office, and local social ... marketing tools. Benefits & Perks ● Competitive base salary plus commission or bonus ...

Proficiency in marketing software and tools (Google Analytics, CRM systems), PM software experience required, Yardi highly preferred Work Location Onsite at our Headquarters in Glen Allen, Virginia ...

Senior Marketing Manager Reston, VA (Hybrid) | Contract-to-Hire About the Role Our client, a well ... Hybrid, 2 days onsite per week in Reston, VA. • Laptop/Software Requirements: Client-provided ...

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Showing results 1-20

Software Marketing Manager information

See Virginia salary details

$32.7K

$82.8K

$144.3K

How much do software marketing manager jobs pay per year?

As of Sep 10, 2026, the average yearly pay for software marketing manager in Virginia is $82,772.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,500.00 and $97,200.00 per year, depending on experience, location, and employer.

What is the difference between Software Marketing Manager vs Software Product Manager?

AspectSoftware Marketing ManagerSoftware Product Manager
Primary FocusMarketing strategies, brand promotion, lead generationProduct development, feature prioritization, user experience
Required SkillsMarketing, communication, market researchProduct lifecycle, technical understanding, project management
Work EnvironmentMarketing teams, sales departments, advertising agenciesDevelopment teams, UX/UI designers, engineering
Common CertificationsDigital marketing certifications, MBAAgile, Scrum, product management certifications

While both roles involve working within the software industry, the Software Marketing Manager focuses on promoting and positioning software products in the market, whereas the Software Product Manager oversees the development and lifecycle of the software product itself. Understanding these differences helps organizations assign the right responsibilities and professionals to each role.

What cities in Virginia are hiring for Software Marketing Manager jobs?

Cities in Virginia with the most Software Marketing Manager job openings:

Marketing Manager

Vienna, VA • Remote

Full-time

Re-posted 28 days ago


Job description

Job Description

Hello ,

Our Direct Client, A high technology based company is looking for an Account Based Marketing Manager.
Below is a detailed job description, should you be interested please feel free to reach me via call or email. Amrutha.duddula AT stiorg.com/732-664-8807

Title: Account Based Marketing Manager
Location: Initial Remote (DC/VA locations)
Duration: Fulltime

Job Description:
Reporting to the Director of Product Marketing, the ABM Manager will have direct responsibility for building and delivering account-based marketing programs to meet the growth objective of the business.
Responsibilities

                  Define and build account-based marketing strategy
                  Develop implement and execute marketing plans and acceleration programs for specific, targeted accounts
                  Serve as the focal point for sales team for ABM and improve marketing-sales alignment around accounts, content and campaigns
                  Work closely with sales leadership to align on key accounts and activities
                  Collaborate with marketing stakeholders to develop campaign concept, digital marketing planning, content strategy, creative and more to support ABM plan
                  Work closely with Sales to map and identify key persona in the buying process to develop marketing plan accordingly
                  Leverage and localize existing content, while developing account-specific content where required
                  Define activities KPI's and own the measurement and performance analysis process   


Requirements/Experience:         

          A minimum of 8-10-year experience in multi-channel B2B marketing, preferably in the government, public safety or security software space.
          Experience building and delivering field marketing campaigns, events, executive and key account programs and partner activity
          Strong understanding of the Sales process
          Proven experience enabling a sales organization with training and sales tools
          Experience in develop the strategy and content for marketing programs that drive awareness and demand for your products
          Product marketing and content development background - strong advantage
          Candidate should feel comfortable presenting publicly in outward facing situations
          Strong written and spoken communications skills.
          TRAVEL: 30% travel expected, including some international travel.

Thank you,
Amrutha Duddula
Lead Talent Acquisition Specialist
Software Technology Inc (STI)
Email: amrutha.duddula AT stiorg.com
Phone : 732-664-8807
www.stiorg.com
www.linkedin.com/in/amruthad/

Additional Information

All your information will be kept confidential according to EEO guidelines.