A Social Media Project Manager needs expertise in social media platforms, content strategy, project management, and analytics, typically backed by a degree in marketing, communications, or a related field. Familiarity with tools like Hootsuite, Sprout Social, Asana, and certifications such as PMP or social media marketing certificates are highly valuable. Excellent organizational skills, leadership, adaptability, and strong written and verbal communication help them excel in coordinating teams and managing timelines. These capabilities are vital to successfully plan, execute, and optimize social media campaigns that align with business objectives and deliver measurable results.