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Senior CRO Specialist – Shopify E-commerce | 5+ Years Experience Required

Position: Senior Conversion Rate Optimization (CRO) Specialist
Industry: Shopify / E-commerce
Employment Type: Full-Time
Experience Required: 5+ Years

About the Role

We are looking for a highly experienced Senior CRO Specialist who specializes in Shopify e-commerce stores and understands how to turn traffic into measurable revenue growth.

This is not simply a website design or UX position.

We are looking for someone who can analyze data, identify conversion problems, develop hypotheses, create testing strategies, and work with designers and developers to improve Conversion Rate, Average Order Value, Add-to-Cart Rate, Checkout Completion Rate, and Revenue Per Visitor.

You will be responsible for developing and managing CRO strategies across multiple Shopify stores and should be comfortable making recommendations based on data rather than personal design preferences.

Key Responsibilities

• Perform comprehensive CRO audits of Shopify stores.
• Analyze the complete customer journey from landing page through checkout.
• Identify conversion bottlenecks and revenue opportunities.
• Develop CRO roadmaps and testing strategies.
• Build data-backed hypotheses for optimization.
• Prioritize experiments based on potential impact.
• Analyze Shopify and analytics data.
• Review heatmaps and session recordings.
• Conduct competitor and market research.
• Analyze customer behavior across desktop and mobile.
• Work closely with UI/UX designers to create testing variations.
• Provide clear CRO direction to designers rather than simply requesting redesigns.
• Coordinate with Shopify developers on experiment implementation.
• Review completed implementations before launch.
• Monitor experiments and analyze results.
• Document winning and losing tests.
• Use previous test results to develop future hypotheses.
• Present CRO findings and recommendations to clients and internal teams.
  

Shopify CRO Expertise

Candidates should have extensive experience optimizing areas such as:

• Homepages
• Product Detail Pages (PDPs)
• Collection Pages
• Landing Pages
• Navigation
• Search
• Product discovery
• Cart drawers
• Cart pages
• Checkout journeys
• Mobile UX
• Subscription experiences
• Bundles
• Upsells
• Cross-sells
• Product recommendations
• Promotional offers
• Trust elements
• Social proof
• Reviews
• Shipping messaging
• Pricing presentation
• Product information hierarchy
• Calls-to-action
  

A/B Testing

You should have strong practical experience with experimentation.

Responsibilities include:

• Developing test hypotheses.
• Determining appropriate success metrics.
• Prioritizing tests.
• Creating control vs. variation strategies.
• Monitoring experiments.
• Understanding statistical significance.
• Analyzing experiment results.
• Identifying false positives and misleading results.
• Documenting learnings.
• Developing follow-up experiments.
• Building long-term testing roadmaps.

We are specifically looking for someone who understands that not every test wins and can use losing tests to develop stronger future hypotheses.

Data & Analytics

You should be comfortable analyzing metrics including:

• Conversion Rate
• Average Order Value (AOV)
• Revenue Per Visitor (RPV)
• Add-to-Cart Rate
• Cart-to-Checkout Rate
• Checkout Completion Rate
• Bounce Rate
• Engagement Rate
• Product performance
• Device performance
• Landing page performance
• New vs. returning customer behavior
• Traffic-source performance
  

You should be able to distinguish between a genuine website conversion problem and issues caused by traffic quality, advertising, offers, pricing, merchandising, or other external factors.

Tools & Platforms

Experience with the following or similar platforms is preferred:

• Shopify
• Shopify Plus
• Google Analytics 4
• Google Tag Manager
• Microsoft Clarity
• Hotjar
• VWO
• Optimizely
• Convert
• Intelligems
• Shopify analytics
• Figma
  

Experience with additional experimentation, personalization, analytics, or behavioral research tools is a plus.

UX & Conversion Psychology

You should have a strong understanding of:

• Customer psychology
• Purchase motivation
• Friction reduction
• Cognitive load
• Information hierarchy
• Value proposition
• Offer positioning
• Pricing psychology
• Trust building
• Social proof
• Urgency and scarcity
• Risk reversal
• Objection handling
• Mobile-first UX
• Customer journey optimization
  

We are looking for someone who understands why customers convert, not simply where buttons should be placed.

Average Order Value Optimization

CRO is not limited to increasing conversion rate.

You should also understand strategies for increasing AOV through:

• Product bundles
• Quantity breaks
• Volume discounts
• Free-shipping thresholds
• Cross-sells
• Upsells
• Add-ons
• Product recommendations
• Subscription offers
• Pricing presentation
• Offer architecture
  

The goal is to optimize total revenue and profitability, not chase a single metric.

Required Experience

• 5+ years of CRO, e-commerce optimization, growth, UX optimization, or closely related experience.
• Significant hands-on experience with Shopify stores.
• Proven experience developing CRO strategies.
• Strong A/B testing experience.
• Strong understanding of e-commerce analytics.
• Experience analyzing customer behavior.
• Experience working with designers and developers.
• Ability to manage multiple CRO projects simultaneously.
• Strong written and verbal communication skills.
• Ability to explain CRO recommendations and the reasoning behind them.

Portfolio / Case Studies Required

Candidates should be prepared to demonstrate previous CRO work.

We are particularly interested in seeing:

• Shopify stores you have optimized.
• Before-and-after performance.
• A/B tests you developed.
• Winning experiments.
• Losing experiments and what you learned from them.
• Conversion-rate improvements.
• AOV improvements.
• Revenue improvements.
• Examples of CRO audits.
• Examples of testing roadmaps.
  

We care significantly more about measurable results and your thought process than visually impressive redesigns.

What We're NOT Looking For

This role is not suitable for someone whose primary experience is:

• Graphic design without CRO experience.
• UI/UX design without experimentation experience.
• Shopify development without CRO strategy experience.
• Generic digital marketing without strong e-commerce optimization experience.
  

We need someone who can look at a Shopify store, understand its data, diagnose problems, develop hypotheses, prioritize opportunities, and build a structured optimization program.

Ideal Candidate

The ideal candidate is:

• Extremely analytical.
• Data-driven.
• Commercially minded.
• Highly experienced with Shopify.
• Obsessed with understanding customer behavior.
• Comfortable challenging assumptions.
• Able to explain the reasoning behind every recommendation.
• Strong at prioritizing high-impact opportunities.
• Comfortable working across multiple e-commerce brands.
• Experienced collaborating with designers and developers.
• Focused on measurable business outcomes rather than subjective design preferences.
  

How to Apply

Please submit your resume along with 2–3 CRO case studies demonstrating your previous Shopify or e-commerce optimization work.

For each case study, please explain:

• The original problem.
• What the data showed.
• Your hypothesis.
• What you changed or tested.
• The result.
• What you learned.
  

Applicants without significant Shopify/e-commerce CRO experience may not be considered.