... senior leaders on narrative development and storytelling opportunities Creative Content Leadership * Oversee end-to-end creative content development-including concepting, writing, design, video ...
... senior leaders on narrative development and storytelling opportunities Creative Content Leadership * Oversee end-to-end creative content development-including concepting, writing, design, video ...
This role combines senior-level writing expertise with project coordination responsibilities. EDJ ... Write and edit articles, white papers, fact sheets, blogs, press releases, and web content on NSF ...
Quick apply
This role combines senior-level writing expertise with project coordination responsibilities. EDJ ... Write and edit articles, white papers, fact sheets, blogs, press releases, and web content on NSF ...
... senior leaders on narrative development and storytelling opportunities Creative Content Leadership * Oversee end-to-end creative content development-including concepting, writing, design, video ...
... senior leaders on narrative development and storytelling opportunities Creative Content Leadership * Oversee end-to-end creative content development-including concepting, writing, design, video ...
Senior Writer
Arlington, VA · On-site
As a Senior Writer on the Grassroots Editorial Team, you'll play a key role in crafting clear ... writing, editing, and proofreading skills and a demonstrated ability to create persuasive content ...
Senior Writer
Arlington, VA · On-site
As a Senior Writer on the Grassroots Editorial Team, you'll play a key role in crafting clear ... writing, editing, and proofreading skills and a demonstrated ability to create persuasive content ...
Experience building and maintaining communications plans, collaborating with senior leadership, and ... Excellent verbal and written communication skills Desired Skills: * Graphic design and web design ...
Experience building and maintaining communications plans, collaborating with senior leadership, and ... Excellent verbal and written communication skills Desired Skills: * Graphic design and web design ...
Experience building and maintaining communications plans, collaborating with senior leadership, and ... Excellent verbal and written communication skills Desired Skills: * Graphic design and web design ...
Quick apply
Experience building and maintaining communications plans, collaborating with senior leadership, and ... Excellent verbal and written communication skills Desired Skills: * Graphic design and web design ...
Senior Writer
Arlington, VA · On-site
As a Senior Writer on the Grassroots Editorial Team, you'll play a key role in crafting clear ... writing, editing, and proofreading skills and a demonstrated ability to create persuasive content ...
Senior Writer
Arlington, VA · On-site
As a Senior Writer on the Grassroots Editorial Team, you'll play a key role in crafting clear ... writing, editing, and proofreading skills and a demonstrated ability to create persuasive content ...
Technical writing and editing of cybersecurity publications * Publication process management and ... Maintain repository of published content ensuring materials are easily accessible and organized
Technical writing and editing of cybersecurity publications * Publication process management and ... Maintain repository of published content ensuring materials are easily accessible and organized
As a Senior Writer on the Grassroots Editorial Team, you'll play a key role in crafting clear ... writing, editing, and proofreading skills and a demonstrated ability to create persuasive content ...
Quick apply
As a Senior Writer on the Grassroots Editorial Team, you'll play a key role in crafting clear ... writing, editing, and proofreading skills and a demonstrated ability to create persuasive content ...
Strong writing and editing skills. Fluency of AP Style. * Strong presentation skills, including the ... Senior Brand Content Producer, POLITICO Focus
Strong writing and editing skills. Fluency of AP Style. * Strong presentation skills, including the ... Senior Brand Content Producer, POLITICO Focus
Strong writing and editing skills. Fluency of AP Style. * Strong presentation skills, including the ... Senior Brand Content Producer, POLITICO Focus
Strong writing and editing skills. Fluency of AP Style. * Strong presentation skills, including the ... Senior Brand Content Producer, POLITICO Focus
Technical writing and editing of cybersecurity publications * Publication process management and ... Maintain repository of published content ensuring materials are easily accessible and organized
Quick apply
Technical writing and editing of cybersecurity publications * Publication process management and ... Maintain repository of published content ensuring materials are easily accessible and organized
Technical writing and editing of cybersecurity publications * Publication process management and ... Maintain repository of published content ensuring materials are easily accessible and organized
Technical writing and editing of cybersecurity publications * Publication process management and ... Maintain repository of published content ensuring materials are easily accessible and organized
Content Developer
Washington, DC · On-site
$60K - $180K/yr
Gathers input from senior leaders, stakeholders, program managers, and subject matter experts. * Writes clear and concise content using language tailored to the targeted audience. * Ensures ...
Content Developer
Washington, DC · On-site
$60K - $180K/yr
Gathers input from senior leaders, stakeholders, program managers, and subject matter experts. * Writes clear and concise content using language tailored to the targeted audience. * Ensures ...
The Communications + Brand Senior Employee Communications Specialist for DPR's Integrated Entities ... Experience in content writing,publishing (including but not limited to newsletters, presentations ...
The Communications + Brand Senior Employee Communications Specialist for DPR's Integrated Entities ... Experience in content writing,publishing (including but not limited to newsletters, presentations ...
Content Developer
Washington, DC · On-site
$60K - $180K/yr
Gathers input from senior leaders, stakeholders, program managers, and subject matter experts. * Writes clear and concise content using language tailored to the targeted audience. * Ensures ...
Content Developer
Washington, DC · On-site
$60K - $180K/yr
Gathers input from senior leaders, stakeholders, program managers, and subject matter experts. * Writes clear and concise content using language tailored to the targeted audience. * Ensures ...
Senior Proposal Writer
Washington, DC · Remote
$80K - $100K/yr
Proposal Development and Writing * Analyze RFPs, RFQs, and other solicitation documents to identify ... Develop clear, persuasive, and compliant proposal content that communicates iQuasar's capabilities ...
Quick apply
Senior Proposal Writer
Washington, DC · Remote
$80K - $100K/yr
Proposal Development and Writing * Analyze RFPs, RFQs, and other solicitation documents to identify ... Develop clear, persuasive, and compliant proposal content that communicates iQuasar's capabilities ...
Minimum of 5 years of experience in writing, editing, and copyediting content in American English ... The Senior Consultant will serve as a key contributor, working closely with research leaders and ...
Minimum of 5 years of experience in writing, editing, and copyediting content in American English ... The Senior Consultant will serve as a key contributor, working closely with research leaders and ...
Minimum of 5 years of experience in writing, editing, and copyediting content in American English ... The Senior Consultant will serve as a key contributor, working closely with research leaders and ...
Minimum of 5 years of experience in writing, editing, and copyediting content in American English ... The Senior Consultant will serve as a key contributor, working closely with research leaders and ...
Minimum of 5 years of experience in writing, editing, and copyediting content in American English ... The Senior Consultant will serve as a key contributor, working closely with research leaders and ...
Minimum of 5 years of experience in writing, editing, and copyediting content in American English ... The Senior Consultant will serve as a key contributor, working closely with research leaders and ...
Senior Content Writing information
See Reston, VA salary details
$14.25 - $22.37
17% of jobs
$24.33 is the 25th percentile. Wages below this are outliers.
$22.37 - $30.49
33% of jobs
$30.49 - $38.60
19% of jobs
$43.07 is the 75th percentile. Wages above this are outliers.
$38.60 - $46.72
11% of jobs
$46.72 - $54.84
6% of jobs
$54.84 - $62.95
3% of jobs
$62.95 - $71.07
2% of jobs
$71.07 - $79.19
2% of jobs
$79.19 - $87.30
0% of jobs
$87.30 - $95.42
3% of jobs
$95.42 - $103.54
3% of jobs
$14
$42
$103
How much do senior content writing jobs pay per hour?
As of Jun 26, 2026, the average hourly pay for senior content writing in Reston, VA is $42.09, according to ZipRecruiter salary data. Most workers in this role earn between $24.52 and $48.27 per hour, depending on experience, location, and employer.
What is the difference between Senior Content Writing vs Content Strategist?
| Aspect | Senior Content Writing | Content Strategist |
|---|---|---|
| Required Credentials | Typically a bachelor’s degree in English, Journalism, or related field; strong writing portfolio | Often a bachelor’s degree in Marketing, Communications, or related; experience in content planning |
| Work Environment | Creates content, writes articles, blogs, and web copy; often independently or in small teams | Develops content plans, oversees content projects, collaborates with marketing teams |
| Industry Usage | Used across digital marketing, publishing, and media companies | Common in marketing agencies, corporate marketing departments, and media firms |
While Senior Content Writers focus on creating high-quality content, Content Strategists develop overall content plans and strategies. Both roles require strong writing skills, but Content Strategists have a broader focus on planning and coordination, making them complementary roles within content teams.
How much do senior content writers make?
Senior content writers typically earn between $60,000 and $100,000 annually, depending on experience, location, and industry. They often have strong writing skills, SEO knowledge, and may work freelance or for agencies, with some roles offering additional benefits or bonuses.
What job makes $10,000 a month without a degree?
Senior content writers can earn $10,000 or more per month through freelance work, especially with specialized skills in SEO, marketing, or technical writing. Success depends on experience, portfolio quality, and client base, often requiring strong writing skills and self-discipline rather than formal degrees.
What are the key skills and qualifications needed to thrive as a Senior Content Writer, and why are they important?
To thrive as a Senior Content Writer, you need advanced writing, editing, and research skills, typically supported by a degree in English, communications, or a related field. Familiarity with content management systems (CMS), SEO tools like SEMrush or Ahrefs, and analytics platforms is essential. Outstanding creativity, collaboration, and time management abilities help you produce high-quality content while meeting deadlines and adapting to brand voice. These skills ensure impactful, engaging content that drives audience engagement and supports organizational goals.
What is a Senior Content Writer?
A Senior Content Writer is an experienced professional responsible for creating, editing, and managing high-quality written content for various platforms, such as websites, blogs, and marketing materials. They often lead content projects, develop content strategies, and mentor junior writers. Senior Content Writers possess strong writing, research, and communication skills and have a deep understanding of target audiences and SEO best practices. Their work helps establish a brand’s voice and supports overall business goals.
What is the average salary of a senior content writer?
The average salary of a senior content writer typically ranges from $60,000 to $90,000 annually, depending on experience, location, and industry. Senior content writers with specialized skills or certifications may earn higher salaries, especially in competitive markets or remote roles with flexible schedules.
Can I make $1000 a month freelance writing?
Senior content writers can potentially earn $1000 or more per month through freelance writing by building a strong portfolio, developing niche expertise, and consistently securing clients. Earnings depend on factors such as experience, writing rates, workload, and the ability to find ongoing projects, with some freelancers earning significantly more as they gain reputation and skills. Regularly using platforms like Upwork or Fiverr can help find consistent work to reach this income level.
How does a Senior Content Writer typically collaborate with other departments within a company?
Senior Content Writers frequently work closely with marketing, design, SEO, and product teams to ensure content aligns with overarching business goals. Collaboration often involves participating in brainstorming sessions, providing content briefs, and adapting writing based on feedback from stakeholders. This cross-functional teamwork helps ensure messaging consistency, supports campaign objectives, and enhances user experience. Effective communication and project management skills are essential to balance input from multiple sources and meet deadlines.
What are the most commonly searched types of Content Writing jobs in Reston, VA? The most popular types of Content Writing jobs in Reston, VA are:
What job categories do people searching Senior Content Writing jobs in Reston, VA look for? The top searched job categories for Senior Content Writing jobs in Reston, VA are:
What cities near Reston, VA are hiring for Senior Content Writing jobs? Cities near Reston, VA with the most Senior Content Writing job openings:
UnitedHealth Group - Vice President, Storytelling & Creative Content
Washington, DC • On-site
Full-time
Medical, Life, Retirement
Posted 17 days ago
UnitedHealth Group rating
7.6
Based on 141 frontline employees who took The Breakroom Quiz
188th of 876 rated healthcare providers
Job description
UnitedHealth Group is a health care and well-being company that's dedicated to improving the health outcomes of millions around the world. We are comprised of two distinct and complementary businesses, UnitedHealthcare and Optum, working to build a better health system for all. Here, your contributions matter as they will help transform health care for years to come. Make an impact with a team that shares your passion for helping others. Join us to start Caring. Connecting. Growing together.
The Vice President of Storytelling & Creative Content is a senior leader responsible for shaping the company's narrative and elevating its voice through compelling, multi-channel, multimedia storytelling. This leader oversees enterprise content strategy, creative development and production of high-quality assets that support corporate reputation, policy communications, financial communications, business-specific and external affairs campaigns.
Operating within a publicly traded, highly regulated health care environment, the VP ensures stories are authentic, compliant, strategic and aligned with the needs of diverse stakeholders including members/patients, providers, regulators, policymakers, employees, investors and the public.
The ideal candidate combines creative vision with disciplined execution, translating complex health care topics into human-centered narratives that reflect the company's mission and impact.
Hybrid in MN/DC: This position follows a hybrid schedule with four in-office days per week.
Primary Responsibilities:
Enterprise Storytelling Strategy
Creative Content Leadership
Multimedia Production & Asset Delivery
Campaign & Cross-Functional Support
Narrative Development for Sensitive or High-Stakes Issues
Data-Driven Content Optimization
Brand Stewardship
Team Leadership & Organizational Development
You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:
Preferred Qualifications:
Leadership Competencies
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $200,400 to $343,500 annually based on full-time employment. We comply with all minimum wage laws as applicable.
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.
The Vice President of Storytelling & Creative Content is a senior leader responsible for shaping the company's narrative and elevating its voice through compelling, multi-channel, multimedia storytelling. This leader oversees enterprise content strategy, creative development and production of high-quality assets that support corporate reputation, policy communications, financial communications, business-specific and external affairs campaigns.
Operating within a publicly traded, highly regulated health care environment, the VP ensures stories are authentic, compliant, strategic and aligned with the needs of diverse stakeholders including members/patients, providers, regulators, policymakers, employees, investors and the public.
The ideal candidate combines creative vision with disciplined execution, translating complex health care topics into human-centered narratives that reflect the company's mission and impact.
Hybrid in MN/DC: This position follows a hybrid schedule with four in-office days per week.
Primary Responsibilities:
Enterprise Storytelling Strategy
- Develop and lead a comprehensive storytelling strategy that supports corporate priorities, enhances reputation and strengthens trust with key audiences
- Define and evolve the company's overarching narrative frameworks that articulate mission, values, innovation and impact
- Identify signature themes and storylines that differentiate the company within the health care ecosystem
- Serve as a strategic advisor to senior leaders on narrative development and storytelling opportunities
Creative Content Leadership
- Oversee end-to-end creative content development-including concepting, writing, design, video, animation, photography, podcasts and long-form editorial content
- Lead a team of writers, content strategists, designers, videographers, producers and creative leads
- Set standards for quality, creativity, compliance, and brand alignment across all content formats
- Ensure creative assets effectively support campaigns across earned, owned, social, digital, paid, executive communications, policy communications and internal communications
Multimedia Production & Asset Delivery
- Build and manage a dynamic multimedia production capability to produce high-quality videos, graphics, digital content, and storytelling packages
- Oversee production calendars, workflows, vendor relationships, and content libraries
- Partner with Legal, Compliance, Privacy, and Regulatory Affairs to ensure all multimedia assets adhere to requirements for health care communications, including HIPAA, CMS guidelines, advertising standards, and public company disclosure rules
Campaign & Cross-Functional Support
- Collaborate closely with Corporate Communications, Public Affairs, Marketing, Policy Communications, Investor Relations, Talent Brand and Business Units to support enterprise campaigns
- Provide strategic storytelling direction for major corporate announcements, policy initiatives, leadership visibility efforts, product narratives and purpose-driven campaigns
- Ensure seamless integration of creative content across paid, earned, owned and social channels
Narrative Development for Sensitive or High-Stakes Issues
- Frame and develop stories related to major regulatory developments, corporate initiatives, clinical advancements, innovation programs and industry transformation
- Support issues management and crisis response with rapid-turn creative assets, clear narrative framing and informational content
- Partner with Legal and Corporate Affairs to ensure accuracy and risk-aware messaging
Data-Driven Content Optimization
- Oversee content analytics, performance insights, audience research and competitive storytelling benchmarking
- Use data to refine content strategies, improve relevance and inform creative development
- Drive continuous improvement of storytelling formats, distribution strategies and engagement approaches
Brand Stewardship
- Ensure all storytelling reflects the company's brand identity, values, tone and commitments-particularly in areas tied to patient/member experience, equity, social responsibility and health outcomes
- Maintain editorial and visual standards that meet expectations for a Fortune 50-level public company
Team Leadership & Organizational Development
- Build, lead, mentor and inspire a high-performing creative and content organization
- Foster a culture that values creative excellence, accountability, innovation, and operational discipline
- Manage budgets, production resources, external agencies and technology platforms
You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:
- 15+ years of experience in communications, storytelling, brand content, creative leadership or multimedia production
- 10+ years of journalistic or multi-media experience
- Proven success developing enterprise-wide content strategies and creative assets for a publicly traded company or highly regulated industry (health care preferred)
- 10+ years of expertise in multimedia storytelling, including video, digital content, editorial writing and visual communications
- Experience working with Legal, Compliance and Regulatory teams on sensitive or regulated content
- Solid leadership skills with the ability to inspire creative teams and collaborate across complex organizations
- Exceptional writing, narrative development and editorial judgment
- Demonstrated ability to translate complex policy, health care and business topics into accessible, human-centered stories
Preferred Qualifications:
- Experience in health insurance, health systems, life sciences or integrated health services
- Knowledge of CMS guidelines, HIPAA considerations, FTC/DOJ advertising and disclosure requirements and SEC communication regulations
- Background in leading agency partnerships or internal creative studios
Leadership Competencies
- Creative Vision & Innovation - Sets the direction for breakthrough storytelling that elevates the brand
- Strategic Narrative Expertise - Connects storytelling to business, policy and reputational priorities
- Operational Discipline - Skilled at managing complex production pipelines and content ecosystems
- Judgment & Integrity - Navigates compliance and regulatory constraints with care
- Cross-Functional Influence - Partners effectively across communications, policy, marketing and legal
- Data-Driven Decision-Making - Uses insights to refine content and measure impact
- Inspiring Leadership - Builds a culture of creativity, excellence and purpose
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $200,400 to $343,500 annually based on full-time employment. We comply with all minimum wage laws as applicable.
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.
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About UnitedHealth Group
Sourced by ZipRecruiter
Industry
Insurance services
Company size
10,000+ Employees
Headquarters location
Minnetonka, MN, US
Year founded
1977