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Sem Jobs in Miami, FL (NOW HIRING)

Refuel Agency

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SEM Consultant/Specialist

Miami, FL · Remote

$1.5K - $5.0K/mo

Job Summary The SEM Consultant is responsible for developing, managing, optimizing, and reporting on paid search campaigns across Google Ads, Microsoft Ads, and other search platforms. This role ...

WMX

SEM Specialist

Miami, FL · On-site +1

SEM Specialist What's The Deal? A fast-paced boutique advertising agency located in the fun and exciting Midtown District of sunny Miami, Florida, is looking for a new SEM Specialist. If you're ...

WMX

SEM Specialist

Miami, FL · On-site

SEM Specialist What's The Deal? A fast-paced boutique advertising agency located in the fun and exciting Midtown District of sunny Miami, Florida, is looking for a new SEM Specialist. If you're ...

WMX

SEM Specialist

Miami, FL · On-site

SEM Specialist What's The Deal? A fast-paced boutique advertising agency located in the fun and exciting Midtown District of sunny Miami, Florida, is looking for a new SEM Specialist. If you're ...

Digital Marketing

Senior SEO Analyst - Remote

Miami, FL · On-site +1

$75K/yr

About Us DigitalMarketing.com is a Digital Marketing Firm sourced by many of the most successful ... DigitalMarketing.com's SEO services have propelled some of the world's most powerful brands to the ...

TransPerfect

SEO Specialist

Miami, FL · Remote

They work alongside Sales to pitch digital marketing services and data-driven strategies to ... The SEO Specialist is strategic and data-driven, commercially minded and client-focused. They find ...

Digital Marketing

Senior SEO Analyst - Remote

Miami, FL · Remote

$75K/yr

About Us DigitalMarketing.com is a Digital Marketing Firm sourced by many of the most successful ... DigitalMarketing.com 's SEO services have propelled some of the world's most powerful brands to the ...

ProSites

Executive SEO Strategist

Pembroke Pines, FL · On-site +1

$64K - $110K/yr

Keep pace with SEO and AI search engine and internet marketing industry trends and development. * Develop and implement link building strategies. * Work internally with colleagues on internal ...

GOJA, LLC

Director, SEO

Miami, FL · On-site

We are looking for an experienced performance marketing professional to help lead a team of PPC ... We're a leading Amazon-focused e-retailer, with a small but growing SEO team, so you'll be ...

GOJA, LLC

Director, SEO

Miami, FL · On-site

We are looking for an experienced performance marketing professional to help lead a team of PPC ... We're a leading Amazon-focused e-retailer, with a small but growing SEO team, so you'll be ...

Bob Hewes Boats

Be Seen First

Marine Industry Digital Marketing Specialist

North Miami, FL · On-site

Key Responsibilities SEO/AEO, SEM & GEO * Develop and execute comprehensive SEO strategies to improve organic search rankings and website traffic. * Manage SEM campaigns and paid search initiatives.

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All JobsSem JobsSem Jobs in Miami, FL

Sem information

See Miami, FL salary details

$109.5K

$119.6K

$127.7K

How much do sem jobs pay per year?

As of Aug 28, 2026, the average yearly pay for sem in Miami, FL is $119,555.00, according to ZipRecruiter salary data. Most workers in this role earn between $114,800.00 and $124,300.00 per year, depending on experience, location, and employer.

What is a SEM specialist?

SEM specialists, or Search Engine Marketing specialists, are professionals who manage and optimize paid advertising campaigns on search engines like Google and Bing. Their main goal is to increase website visibility and drive targeted traffic by using strategies such as pay-per-click (PPC) advertising, keyword research, and ad copywriting. SEM specialists analyze campaign performance, adjust bids and budgets, and ensure ads reach the right audience. They often work closely with SEO and digital marketing teams to maximize return on investment (ROI) and achieve marketing objectives.

What are the key skills and qualifications needed to thrive as a SEM specialist?

To thrive as an SEM Specialist, you need expertise in digital marketing strategies, keyword research, campaign management, and typically a bachelor's degree in marketing or a related field. Familiarity with platforms such as Google Ads, Bing Ads, Google Analytics, and relevant certifications (e.g., Google Ads Certification) are crucial. Strong analytical thinking, attention to detail, and effective communication skills set top performers apart. These skills are vital for optimizing ad performance, maximizing ROI, and ensuring campaigns align with business objectives.

What are some common challenges faced by SEM specialists when managing multiple campaigns across different platforms?

SEM specialists often encounter challenges such as balancing budget allocations, maintaining consistent messaging, and keeping up with rapidly changing algorithms across platforms like Google Ads and Bing Ads. Managing multiple campaigns requires strong organizational skills to monitor performance metrics, optimize keywords, and ensure compliance with each platform's policies. Additionally, effective communication with clients or other departments is essential to align SEM strategies with broader marketing goals.

What is the difference between Sem vs SEO Specialist?

AspectSemSEO Specialist
Required CredentialsMarketing certifications, digital advertising experienceSEO certifications, web analytics knowledge
Work EnvironmentPaid advertising campaigns, PPC managementWebsite optimization, organic search strategies
Employer & Industry UsageAdvertising agencies, digital marketing firmsBusinesses with online presence, marketing agencies
Search & Comparison IntentPaid search, advertising strategiesOrganic search, website ranking improvements

Sem (Search Engine Marketing) focuses on paid advertising campaigns like PPC, while SEO Specialist concentrates on organic search optimization to improve website rankings. Both roles are essential in digital marketing but differ in methods and tools used.

How to become a search engine marketing specialist?

To become a search engine marketing (SEM) specialist, you should gain knowledge of digital marketing, learn how to use tools like Google Ads and analytics platforms, and develop skills in keyword research, ad copywriting, and campaign management. Earning certifications such as Google Ads Certification can enhance credibility, and gaining hands-on experience through internships or personal projects is valuable for building expertise.

What is a search engine marketing job?

A search engine marketing (SEM) job involves creating and managing paid advertising campaigns on search engines like Google and Bing to increase website visibility. SEM professionals use tools such as Google Ads and Bing Ads, analyze performance metrics, and optimize campaigns to improve return on investment.

What are the most commonly searched types of Sem jobs in Miami, FL?

The most popular types of Sem jobs in Miami, FL are:

What are popular job titles related to Sem jobs in Miami, FL?

For Sem jobs in Miami, FL, the most frequently searched job titles are:

What job categories do people searching Sem jobs in Miami, FL look for?

The top searched job categories for Sem jobs in Miami, FL are:

What cities near Miami, FL are hiring for Sem jobs?

Cities near Miami, FL with the most Sem job openings:

Sem jobs near you
Infographic showing various Sem job openings in Miami, FL as of August 2026, with employment types broken down into 96% Full Time, 2% Part Time, and 2% Contract. Highlights an 85% Physical, 4% Hybrid, and 11% Remote job distribution, with an average salary of $119,555 per year, or $57.5 per hour.

SEM Consultant/Specialist

Miami, FL • Remote

Refuel Agency
Marketing • 51 - 200 employees
Learn more about Refuel Agencyexternal

$1.5K - $5.0K/mo

Contractor

Medical, Dental, Vision, Life, Retirement, PTO

Posted 24 days ago

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Job description

Job Summary

The SEM Consultant is responsible for developing, managing, optimizing, and reporting on paid search campaigns across Google Ads, Microsoft Ads, and other search platforms. This role works closely with account management, analytics, creative, and media teams to drive qualified traffic, conversions, lead generation, and return on advertising spend (ROAS) for clients.

The ideal candidate combines strategic thinking with strong analytical and technical skills and has a proven track record of improving campaign performance through audience targeting, keyword strategy, bidding optimization, and conversion rate analysis.

Key Responsibilities

Strategy & Planning

  • Develop comprehensive SEM strategies aligned with client business objectives.
  • Conduct keyword research, competitive analysis, and audience segmentation.
  • Build forecasting models and budget recommendations.
  • Identify growth opportunities across search, Performance Max, shopping, local, and remarketing campaigns.
  • Collaborate with client services and digital media teams on integrated campaign strategies.

Campaign Management

  • Build, launch, and manage campaigns within Google Ads and Microsoft Ads platforms.
  • Create account structures that support scalability and performance optimization.
  • Manage keyword expansion, match-type strategy, negative keywords, and audience targeting.
  • Implement and optimize bidding strategies to maximize conversions and efficiency.
  • Monitor campaign pacing, spend, and performance against goals.

Analytics & Optimization

  • Analyze campaign performance and identify opportunities for improvement.
  • Monitor KPIs including:
    • Cost Per Click (CPC)
    • Click-Through Rate (CTR)
    • Conversion Rate (CVR)
    • Cost Per Acquisition (CPA)
    • Return on Ad Spend (ROAS)
    • Lead Quality
  • Perform A/B testing on ad copy, landing pages, and audience strategies.
  • Provide recommendations for improving conversion rates and user experience.
  • Utilize Google Analytics, GA4, Looker Studio, and other reporting platforms to deliver actionable insights.

Reporting & Client Communication

  • Develop recurring performance reports and executive summaries.
  • Present campaign results, findings, and recommendations to internal stakeholders and clients.
  • Translate technical performance metrics into clear business outcomes.
  • Participate in client meetings and strategic planning sessions.

Technical & Tracking Oversight

  • Ensure proper implementation of tracking pixels, tags, and conversion events.
  • Work with developers and analytics teams to troubleshoot tracking issues.
  • Maintain campaign measurement frameworks and attribution models.
  • Support integration of CRM and marketing automation platforms where applicable.

Industry Leadership

  • Stay current on search engine algorithm updates and platform changes.
  • Evaluate emerging SEM tools and technologies.
  • Share best practices and provide training to internal teams as needed.

Mentorship

  • Mentor and train junior members of the buying team on SEM skills and best practices

Qualifications Required

  • 3+ years of hands-on SEM and paid search experience.
  • Proven expertise with Google Ads and Microsoft Ads.
  • Strong understanding of keyword research, audience targeting, and campaign optimization.
  • Experience with:
    • Google Analytics 4 (GA4)
    • Google Tag Manager
    • Looker Studio
    • Excel and data analysis tools
  • Demonstrated ability to manage multiple accounts and budgets.
  • Strong analytical, problem-solving, and presentation skills.
  • Excellent written and verbal communication skills.

Preferred Qualifications

  • Experience within a digital media agency environment.
  • Experience managing Performance Max campaigns.
  • Knowledge of SEO and conversion rate optimization (CRO).
  • Familiarity with CRM platforms such as HubSpot, Salesforce, or similar systems.
  • Google Ads Certification and/or Microsoft Advertising Certification.

Key Success Metrics

  • Return on Ad Spend (ROAS)
  • Cost Per Acquisition (CPA)
  • Lead Volume and Quality
  • Conversion Rate Improvements
  • Campaign Budget Efficiency
  • Client Retention and Satisfaction
  • Growth in Search-Driven Revenue

Employment Type

  • Contract / Consultant
  • Fractional Engagement
  • Project-Based or Retainer-Based

Company Description

Refuel Agency is the largest provider of Media + Marketing services specializing in and reaching military, teen, college and multicultural niche audiences throughout the United States.