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Sem Manager Jobs in Washington, DC (NOW HIRING)

AARP

Paid Media Manager

Washington, DC · On-site

$95K/yr

The Paid Media Manager supports the execution of marketing efforts, including search engine optimization (SEO), content performance, and social media initiatives, to help increase brand visibility ...

Open Text Inc.

SEO Manager

Gaithersburg, MD

$108K - $162K/yr

As a SEO Manager, you will join a world-class digital marketing team on a mission to support prospects and clients throughout their journey, empowering them to interact with OpenText with ease and on ...

AARP

Organic Media Manager

Washington, DC · On-site

$95K/yr

Develops integrated search plans across organic SEO and paid search (SEM), aligning keyword, content, and bidding strategies to business goals. * Identifies and prioritizes SEO opportunities ...

Zone 5 Technologies

Director of Marketing

Arlington, VA · On-site

Search Engine Optimization (SEO) & Search Engine Marketing (SEM) * Develop and own the SEO strategy ... Manage paid social media advertising campaigns and optimize for engagement, follower growth, and ...

Komline Sanderson

Marketing Manager

Washington, DC · On-site

$130K - $150K/yr

... SEM Portfolio of interactive campaigns, e.g., theme, design, content, and ROI Excellent project management skills with ability to manage multiple priorities and deadlines Strong communication ...

Komline Sanderson

Marketing Manager

Washington, DC · On-site

$130K - $150K/yr

... SEM Portfolio of interactive campaigns, e.g., theme, design, content, and ROI Excellent project management skills with ability to manage multiple priorities and deadlines Strong communication ...

Taoti

Marketing & Analytics Manager

Washington, DC · On-site

Conduct search engine optimization (SEO) audits and ongoing optimization efforts, including keyword research, content recommendations, technical SEO analysis, metadata management, and search ...

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Sem Manager information

See Washington, DC salary details

$47.6K

$83.5K

$119.5K

How much do sem manager jobs pay per year?

As of Aug 18, 2026, the average yearly pay for sem manager in Washington, DC is $83,467.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,200.00 and $94,600.00 per year, depending on experience, location, and employer.

What is a SEM manager?

A SEM Manager, or Search Engine Marketing Manager, is responsible for planning, implementing, and managing a company's paid search advertising campaigns. Their main goal is to maximize the return on investment (ROI) from ads on search engines like Google and Bing. SEM Managers analyze keyword trends, optimize ad copy, manage bidding strategies, and track campaign performance to increase website traffic and conversions. They often collaborate with other marketing teams and stay updated on changes in the digital advertising landscape.

What are the key skills and qualifications needed to thrive as a SEM manager, and why are they important?

To thrive as a SEM Manager, you need expertise in search engine marketing strategies, data analysis, and a strong understanding of PPC platforms, often supported by a degree in marketing or a related field. Familiarity with tools like Google Ads, Bing Ads, Google Analytics, and relevant certifications (such as Google Ads Certification) is typically required. Outstanding analytical thinking, attention to detail, and communication skills help SEM Managers optimize campaigns and collaborate with stakeholders. These competencies are crucial for driving measurable online traffic, maximizing ROI, and achieving business goals in a competitive digital landscape.

How does a SEM manager typically collaborate with other departments to achieve campaign goals?

A SEM Manager regularly works with teams such as marketing, content, design, and analytics to create and optimize paid search campaigns. Collaboration involves aligning on campaign messaging, ensuring landing pages are conversion-friendly, and sharing performance data to refine strategies. Open communication and regular meetings help the SEM Manager coordinate efforts, address challenges, and leverage expertise from different departments to maximize ROI and meet business objectives.

What are popular job titles related to Sem Manager jobs in Washington, DC?

For Sem Manager jobs in Washington, DC, the most frequently searched job titles are:

What job categories do people searching Sem Manager jobs in Washington, DC look for?

The top searched job categories for Sem Manager jobs in Washington, DC are:

Sem Manager jobs near you
Infographic showing various Sem Manager job openings in Washington, DC as of August 2026, with employment types broken down into 82% Full Time, and 18% Part Time. Highlights an 82% In-person, and 18% Remote job distribution, with an average salary of $83,436 per year, or $40.1 per hour.

Performance Marketing Assistant Manager - CGSS

Live! Casino and Hotel Maryland

Hanover, MD • On-site, Remote

$51K - $70K/yr

Full-time

Posted 20 days ago

Job description

USD $51,273.00/Yr.
USD $70,721.00/Yr.

Why We Need Your Talents:

Bring your passion, enthusiasm, and entrepreneurial spirit to work on the growing Live! brand. We’re one of the most successful regional gaming and hospitality companies in the country and need a Performance Marketing Assistant Manager to help our business units unlock more growth. You’ll support the Sr. Digital Marketing Manager with search engine marketing (SEM) campaigns primarily using Google Ads for our casinos, hotels, online gaming, entertainment, and restaurants. You’ll optimize our campaigns with our business partners and recommend test-and-learn opportunities to improve performance. We’ll also want you to help improve our organic search rankings (SEO) by working with our web teams on implementing SEO best practices. 

This position requires in-depth knowledge of search best practices: building paid campaigns, A/B testing, tracking, optimizing, and reporting on performance, and content ideation. We’re also looking for you to bring your POV on organic strategies from concept, execution and optimizations based on data analysis. You’ll also keep up with current AI trends and apply optimizations in our paid and organic strategies.  This is a highly visible role where the Performance Marketing Assistant Manager will work closely with corporate and multi-property departments, vendors, and agency partners. You’ll be based out of our Maryland or Philadelphia location but often work remotely. 


Where You'll Make an Impact:

  • Paid Search  

    • Support and effectively communicate with the Sr. Digital Marketing Manager regarding all paid search account management. 
    • Perform daily campaign activities for enterprise-level paid search campaigns including bid management, budget allocation, forecasting, performance monitoring, strategic testing, and campaign expansion. 
    • Conduct keyword research, write ad copy, establish bidding strategies to exceed KPIs and manage budget accordingly. 
    • Assist in paid search campaign strategies and testing projects. 
    • Assist gaming and gaming operations, floors promotions, Live! Rewards, as needed. 
    • Pull weekly campaign reports and analyze campaign highlights and action items. 
    • Collaborate with corporate and property stakeholders to support business goals, keeping stakeholders informed of performance to goals on a weekly, monthly, and quarterly basis. 
    • Contribute to monthly marketing best practices presentations and quarterly digital agency reviews. 
    • Coordinate with digital media agencies as needed. 
    • Mentor teams on SEM best practices, update on industry news, maintain relevant certifications, and identify learning opportunities. 

    SEO 

    • Support Sr. Digital Marketing Manager with SEO projects. 
    • Partner with agency and internal team to implement SEO standards during site redesigns, major and minor enhancements, and new site features. 
    • Monitor SEO performance by utilizing SEO tools such as Semrush, Google Search Console, and Google Analytics 4. 
    • Identify new SEO growth opportunities by analyzing existing content architecture, keyword constructs, audits, and data/traffic analysis. 
    • Mentor teams on SEO best practices, update on industry news and identify learning opportunities. 

    AI Search 

    • Support the Sr. Digital Marketing Manager with AI optimization projects. 
    • Measure AI performance using AI tools. 

    Apply