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Sem Manager Jobs in Chicago, IL (NOW HIRING)

TheOvativeGroup Manager, Paid Search (SEM) position is an opportunity for an experienced candidate to take the next step in a leadership role at a fast-growing company that has the highest standards ...

Marketing Manager

Oak Park, IL · On-site

$50K - $60K/yr

Manage SEO/SEM, Google Ads, and paid social campaigns to increase visibility and drive traffic. * Email Marketing: Build and manage email campaigns and automation workflows to nurture prospects and ...

SEO/GEO Director

Chicago, IL · On-site

$80 - $120/hr

... marketing concepts. The SEO/GEO Director leads a team of SEO Strategists and Specialists. Responsibilities * Planning and Management of Client Programs - Provide strategic leadership to the SEO ...

SEO/GEO Director

Chicago, IL · On-site

$135 - $150/hr

... engine marketing concepts. The SEO/GEO Director will also lead a team of SEO Strategists and ... Planning and Management of Client Programs*** + Provide strategic leadership to the SEO subject ...

... engine marketing concepts. The SEO/GEO Director will also lead a team of SEO Strategists and ... Create and manage strategies for clients while working with client teams, account management and SE ...

... engine marketing concepts. The SEO/GEO Director will also lead a team of SEO Strategists and ... Create and manage strategies for clients while working with client teams, account management and SE ...

SEO Strategist

Chicago, IL · On-site

$60K - $84K/yr

... marketing are headed next-this is the place to do it. Join us at razorfish.com. Overview The Razorfish team is seeking an SEO Strategist to join our team. Responsibilities * Create, execute & manage ...

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Sem Manager information

See Chicago, IL salary details

$43.3K

$76K

$108.8K

How much do sem manager jobs pay per year?

As of Aug 9, 2026, the average yearly pay for sem manager in Chicago, IL is $75,977.00, according to ZipRecruiter salary data. Most workers in this role earn between $63,900.00 and $86,100.00 per year, depending on experience, location, and employer.

What is a SEM manager?

A SEM Manager, or Search Engine Marketing Manager, is responsible for planning, implementing, and managing a company's paid search advertising campaigns. Their main goal is to maximize the return on investment (ROI) from ads on search engines like Google and Bing. SEM Managers analyze keyword trends, optimize ad copy, manage bidding strategies, and track campaign performance to increase website traffic and conversions. They often collaborate with other marketing teams and stay updated on changes in the digital advertising landscape.

What does a SEM manager do?

A SEM manager oversees paid search advertising campaigns, primarily on platforms like Google Ads and Bing Ads. They develop strategies, optimize ad performance, analyze data, and manage budgets to increase online visibility and drive targeted traffic to websites.

How does a SEM manager typically collaborate with other departments to achieve campaign goals?

A SEM Manager regularly works with teams such as marketing, content, design, and analytics to create and optimize paid search campaigns. Collaboration involves aligning on campaign messaging, ensuring landing pages are conversion-friendly, and sharing performance data to refine strategies. Open communication and regular meetings help the SEM Manager coordinate efforts, address challenges, and leverage expertise from different departments to maximize ROI and meet business objectives.

What are the key skills and qualifications needed to thrive as a SEM manager, and why are they important?

To thrive as a SEM Manager, you need expertise in search engine marketing strategies, data analysis, and a strong understanding of PPC platforms, often supported by a degree in marketing or a related field. Familiarity with tools like Google Ads, Bing Ads, Google Analytics, and relevant certifications (such as Google Ads Certification) is typically required. Outstanding analytical thinking, attention to detail, and communication skills help SEM Managers optimize campaigns and collaborate with stakeholders. These competencies are crucial for driving measurable online traffic, maximizing ROI, and achieving business goals in a competitive digital landscape.
What are the most commonly searched types of Sem jobs in Chicago, IL? The most popular types of Sem jobs in Chicago, IL are:
What are popular job titles related to Sem Manager jobs in Chicago, IL? For Sem Manager jobs in Chicago, IL, the most frequently searched job titles are:
What job categories do people searching Sem Manager jobs in Chicago, IL look for? The top searched job categories for Sem Manager jobs in Chicago, IL are:
Infographic showing various Sem Manager job openings in Chicago, IL as of August 2026, with employment types broken down into 82% Full Time, and 18% Part Time. Highlights an 82% In-person, and 18% Remote job distribution, with an average salary of $75,977 per year, or $36.5 per hour.

Search Engine Marketing Manager

Northern Safety Co., Inc.

Chicago, IL • On-site

$80K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 2 days ago

New


Job description

POSITION SUMMARY
The Search Engine Marketing (SEM) Manager drives qualified pipeline, ecommerce revenue, and profitable growth through paid search and intent-based channels. This role owns strategy, execution, and optimization across platforms like Google Ads, Microsoft Advertising and LinkedIn focusing on capturing high-intent B2B demand and converting it into measurable outcomes across both lead generation and online sales.
Working across marketing, sales, and ecommerce, the SEM Manager builds full-funnel strategies aligned to complex B2B buying cycles-owning keywords, structure, bidding, ad copy, product feeds, and landing page alignment. This includes optimizing both lead-based conversions (RFQs, sign-ups) and transactional performance (AOV, conversion rate) to improve CPL, revenue, and ROAS.
ESSENTIAL DUTIES AND RESPONSIBILITIES
  • Own end-to-end paid search and intent-based strategy across Google Ads, Microsoft Advertising, LinkedIn, and other paid channels to drive pipeline, ecommerce revenue, and profitable growth
  • Build, launch, and optimize campaigns across search, shopping, Performance Max, and LinkedIn paid programs to capture high-intent B2B demand
  • Manage keyword strategy, audience targeting, account structure, bidding, and budget allocation to maximize ROI and scale efficiently
  • Develop and test ad copy, creatives, and messaging aligned to B2B personas (procurement, operations) and product value propositions
  • Own product feed optimization (titles, attributes, taxonomy) to improve visibility and performance in shopping campaigns
  • Partner with ecommerce and UX teams to optimize landing pages and onsite conversion (CRO), including checkout and product detail pages
  • Drive both lead generation (RFQs, quote requests, account sign-ups) and transactional performance (conversion rate, AOV, revenue)
  • Monitor and optimize to key KPIs including CPL, ROAS, CAC, pipeline contribution, and revenue
  • Leverage audience targeting, remarketing, and account-based strategies to improve conversion rates across the funnel
  • Analyze performance data and translate insights into actionable recommendations for marketing, merchandising, and sales
  • Ensure accurate tracking and attribution across platforms (e.g., Google Analytics, CRM systems)
  • Collaborate with sales and marketing teams to align SEM and LinkedIn strategies with campaigns, promotions, and ABM initiatives
  • Test and scale new opportunities (e.g., new channels, bid strategies, audience segments) to unlock incremental growth
  • Manage agency or vendor relationships as needed, ensuring performance accountability and continuous optimization
  • Provide regular reporting and executive-ready insights on performance, trends, and growth opportunities

EDUCATION, QUALIFICATIONS, SKILLS & ABILITIES
  • Bachelor's degree in marketing, Business, Analytics, Computer Science, or related field required; advanced degree a plus
  • 5-8+ years of hands-on experience in paid search / performance marketing within B2B and/or ecommerce environments
  • Proven success managing and scaling campaigns in Google Ads, Microsoft Advertising, and LinkedIn
  • Experience driving both lead generation (RFQs, forms) and ecommerce outcomes (revenue, conversion rate, AOV)
  • Strong experience integrating media performance with CRM platforms (e.g., HubSpot, Salesforce) to measure pipeline and revenue impact
  • Advanced expertise in SEM strategy, keyword architecture, bidding algorithms, and audience targeting across search and paid social
  • Deep analytical skillset with ability to manipulate and analyze large datasets (Excel, SQL preferred; experience with BI tools)
  • Strong understanding of attribution modeling, incrementality testing, and full-funnel performance measurement
  • Hands-on experience with tracking frameworks, tagging, and data pipelines (conversion tracking, pixels, offline conversions, APIs)
  • Proficiency in Google Analytics (GA4), including event-based tracking, funnel analysis, and audience segmentation
  • Ecommerce expertise including product feed optimization, shopping campaigns, and conversion rate optimization
  • Ability to connect media performance to business outcomes (CPL, CAC, ROAS, pipeline, revenue) and optimize accordingly
  • Experience with A/B testing, experimentation frameworks, and continuous optimization methodologies
  • Strong understanding of B2B buying behavior, long sales cycles, and account-based marketing (ABM) strategies
  • Excellent problem-solving skills with a bias toward data-driven decision making and continuous improvement
  • Effective cross-functional collaboration with marketing, sales, ecommerce, and data/engineering teams

Position Location: The role can be filled either hybrid schedule in Columbus, OH or remote in the vicinity of either Chicago, IL or Charlotte, NC.
Starting Pay: $80,000/yr.
Pay is based on several factors which vary based on position. These include labor markets and, in some instances, may include education, skills, work experience and certifications. You may also be eligible to participate in an annual incentive bonus. An incentive bonus, if any, depends on various factors such as organizational performance.
The Würth Difference:
  • Proactive supply chain solutions customized to your business, your industry
  • Industrial products and services delivered with prompt, personal attention
  • Inventory management solutions that keep your production line moving smoothly
  • Complete program support from initial design, to implementation, training, to ongoing analysis

Why Würth:
  • Health benefits and programs - medical, vision, dental, life insurance and more
  • Maternity/Paternal leave after 1 year of service
  • Tuition Reimbursement eligible after 1 year of service
  • Additional benefits 401(k), short term disability, long term disability
  • Paid Time Off, accrued per pay period, additional day earned per year of service
  • 10 paid holidays

FIND OUT MORE ABOUT OUR COMPANY CULTURE:
    • LinkedIn - https://www.linkedin.com/company/wurthnsi
    • Facebook - https://www.facebook.com/WurthNSI

EEOC STATEMENT:
Würth MRO, Safety & Metalworking Division is an Equal Opportunity Employer. We do not discriminate based on an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, genetic trait or predisposition, carrier status, citizenship, veteran or military status, and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. Wurth will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state, and local laws.
#LI-ES1
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.