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Sem Manager Jobs in Baltimore, MD (NOW HIRING)

Aquent

Director of Search Engine Marketing

Baltimore, MD · On-site +1

$50 - $65/hr

Manage SEM budgets, forecasts, pacing, and performance against key performance indicators (KPIs) including Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), revenue, pipeline, conversion volume ...

Media Works Ltd

Paid Search Specialist

Baltimore, MD · Hybrid

Develop, manage, and optimize SEM, GDN, and YouTube campaigns based on client goals and needs including strategy rationale, key word research, campaign implementation, budget recommendations and ...

Media Works Ltd

Paid Search Specialist

Baltimore, MD · On-site

$55K - $65K/yr

This position plays a hands-on role in the day-to-day development, management, and optimization of SEM campaigns. This role leads the efforts to increase site visibility, click through rates, and ...

Media Works

Paid Search Specialist

Baltimore, MD · On-site

$55K - $65K/yr

This position plays a hands-on role in the day-to-day development, management, and optimization of SEM campaigns. This role leads the efforts to increase site visibility, click through rates, and ...

Media Works Ltd

Paid Search Coordinator

Baltimore, MD · Hybrid

Master implementation across multiple SEM platforms Manage pacing of all SEM campaigns, and coordinate with relevant teams to complete pacing weekly Support SEM Digital Buyer with reporting and ...

Media Works Ltd

Paid Search Coordinator

Baltimore, MD · On-site

$44K/yr

Position Requirements/Responsibilities: • Master implementation across multiple SEM platforms • Manage pacing of all SEM campaigns, and coordinate with relevant teams to complete pacing weekly ...

Media Works

Paid Search Coordinator

Baltimore, MD · On-site

$44K/yr

Position Requirements/Responsibilities: · Master implementation across multiple SEM platforms · Manage pacing of all SEM campaigns, and coordinate with relevant teams to complete pacing weekly · ...

HRB

Brand & Marketing Manager

Owings Mills, MD · On-site

$75 - $85/hr

Website Management & SEO Optimization * Paid Advertising (Google, LinkedIn & Meta) * Product & Service Launch Campaigns * Photography, Video, and Copy Development * Marketing Analytics, Reporting ...

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Sem Manager information

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How much do sem manager jobs pay per year?

As of Aug 24, 2026, the average yearly pay for sem manager in Baltimore, MD is $69,960.00, according to ZipRecruiter salary data. Most workers in this role earn between $58,900.00 and $79,300.00 per year, depending on experience, location, and employer.

What is a SEM manager?

A SEM Manager, or Search Engine Marketing Manager, is responsible for planning, implementing, and managing a company's paid search advertising campaigns. Their main goal is to maximize the return on investment (ROI) from ads on search engines like Google and Bing. SEM Managers analyze keyword trends, optimize ad copy, manage bidding strategies, and track campaign performance to increase website traffic and conversions. They often collaborate with other marketing teams and stay updated on changes in the digital advertising landscape.

What are the key skills and qualifications needed to thrive as a SEM manager, and why are they important?

To thrive as a SEM Manager, you need expertise in search engine marketing strategies, data analysis, and a strong understanding of PPC platforms, often supported by a degree in marketing or a related field. Familiarity with tools like Google Ads, Bing Ads, Google Analytics, and relevant certifications (such as Google Ads Certification) is typically required. Outstanding analytical thinking, attention to detail, and communication skills help SEM Managers optimize campaigns and collaborate with stakeholders. These competencies are crucial for driving measurable online traffic, maximizing ROI, and achieving business goals in a competitive digital landscape.

How does a SEM manager typically collaborate with other departments to achieve campaign goals?

A SEM Manager regularly works with teams such as marketing, content, design, and analytics to create and optimize paid search campaigns. Collaboration involves aligning on campaign messaging, ensuring landing pages are conversion-friendly, and sharing performance data to refine strategies. Open communication and regular meetings help the SEM Manager coordinate efforts, address challenges, and leverage expertise from different departments to maximize ROI and meet business objectives.

What are popular job titles related to Sem Manager jobs in Baltimore, MD?

For Sem Manager jobs in Baltimore, MD, the most frequently searched job titles are:

What job categories do people searching Sem Manager jobs in Baltimore, MD look for?

The top searched job categories for Sem Manager jobs in Baltimore, MD are:

Sem Manager jobs near you
Infographic showing various Sem Manager job openings in Baltimore, MD as of August 2026, with employment types broken down into 86% Full Time, 12% Part Time, and 2% Contract. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution, with an average salary of $69,960 per year, or $33.6 per hour.

Director of Search Engine Marketing

Aquent

Baltimore, MD • On-site, Remote

$50 - $65/hr

Temporary

Medical, Retirement

Re-posted yesterday

Job description

Placement Type:
Temp to Perm
Salary:
$50-65 Hourly
Start Date:
Aug 15, 2026
Aquent is proud to partner with a dynamic and innovative agency that empowers businesses to achieve their marketing objectives through cutting-edge strategies. This agency is dedicated to driving measurable results and fostering a collaborative environment where expertise thrives. Join a team committed to pushing the boundaries of digital performance and delivering significant impact for a diverse portfolio of clients.
Are you a visionary leader in paid search, ready to shape the future of digital advertising for diverse clients? We are seeking a highly experienced and strategic professional to spearhead search engine marketing initiatives, transforming business and revenue goals into impactful, scalable programs. In this pivotal role, you will not only drive performance and optimize campaigns but also play a crucial part in developing talent and fostering innovation across complex client engagements. Your expertise will directly influence client success, elevate brand visibility, and deliver significant ROI, making a tangible difference in the digital landscape.
Key Responsibilities
  • Lead the development and evolution of B2B Search Engine Marketing (SEM) strategy across major search platforms.
  • Own overall paid search performance, ensuring strategies align with client business objectives, revenue goals, and media efficiency targets.
  • Oversee campaign architecture, account structure, scaling strategies, and optimization frameworks across multiple accounts or lines of business.
  • Manage SEM budgets, forecasts, pacing, and performance against key performance indicators (KPIs) including Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), revenue, pipeline, conversion volume, and efficiency metrics.
  • Translate business and client objectives into measurable paid search strategies, testing plans, and execution roadmaps.
  • Lead advanced testing agendas across bidding strategies, audience segmentation, keyword expansion, creative messaging, landing page performance, and automation.
  • Analyze performance trends and synthesize insights into clear strategic recommendations for clients, stakeholders, and internal leadership.
  • Partner with analytics, strategy, creative, and marketing automation teams to improve measurement, attribution, audience strategy, and campaign effectiveness.
  • Ensure tracking, attribution, tagging, and data integrity are accurate, scalable, and aligned with reporting needs.
  • Provide strategic guidance to internal teams and clients on SEM best practices, platform changes, market trends, and growth opportunities.
  • Lead, mentor, and develop SEM team members, providing coaching, quality assurance, and performance feedback.
  • Establish processes, standards, and operating models that improve campaign execution, reporting, optimization, and team efficiency.
  • Support new business, account growth, and client planning by contributing SEM strategy, audits, forecasts, and recommendations.

Must-Have Qualifications
  • 7+ years of SEM / paid search experience, with demonstrated experience leading strategy across complex or high-budget accounts.
  • Proven ability to manage, scale, and optimize high-performing paid search programs tied to business outcomes.
  • Deep expertise in Google Ads and Microsoft Ads, including bidding strategies, automation, campaign structure, keyword strategy, audience targeting, and optimization techniques.
  • Strong understanding of SEM measurement, attribution, conversion tracking, and performance reporting.
  • Experience managing large budgets, forecasting performance, and making data-driven investment recommendations.
  • Advanced analytical skills with the ability to interpret performance data, identify trends, and translate findings into actionable strategy.
  • Strong client-facing and stakeholder communication skills, including the ability to present complex performance insights clearly and confidently.
  • Experience working in an agency or client-service environment.
  • Proven experience managing, mentoring, and developing team members.
  • Ability to collaborate effectively across strategy, analytics, creative, and account teams.

Nice-to-Have Qualifications
  • Familiarity with CRM platforms, marketing automation systems, and downstream lead or revenue measurement.
  • Experience supporting account planning, growth strategy, or new business efforts preferred.

About Skill:
Skill connects the best professional, IT, engineering, financial and administrative talent with the world's biggest brands. Our eligible talent get access to benefits such as health benefit contributions, retirement plans with match and flexible spending accounts.
Skill is an equal-opportunity employer. We evaluate qualified applicants without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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