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Sem Manager Jobs in Washington (NOW HIRING)

ProctorU Inc.

Sr. Manager, Marketing

Vienna, VA · Remote

Role Summary The Senior Marketing Manager is a key role responsible for executing a comprehensive ... Familiarity with analytics (Google Analytics/GA4), paid media (LinkedIn Ads, Google Ads), SEO/SEM ...

BluShark Digital

Off Page SEO Coordinator

Washington, DC · On-site

$55K - $60K/yr

We are seeking a skilled and strategic Off-Page SEO Coordinator to manage and enhance the online presence of our clients. The ideal candidate will have extensive experience in optimizing Google ...

BluShark Digital

Off Page SEO Coordinator

Washington, DC · On-site

$55K - $60K/yr

We are seeking a skilled and strategic Off-Page SEO Coordinator to manage and enhance the online presence of our clients. The ideal candidate will have extensive experience in optimizing Google ...

Kapitus

Organic Search Manager

Arlington, VA

... Manager to join our Brand Marketing team to support the development and execution of our organic ... Work closely with the Director of Brand Marketing to integrate SEO and AI search best practices ...

Tandym Tech

Web Content & SEO Specialist

Vienna, VA · On-site

Bachelor's degree in Journalism, Communications, Marketing, Information Technology, or a related ... Strong experience with Adobe Experience Manager * Advanced knowledge of HTML, CSS, JavaScript, and ...

Monex USA

Senior Manager, Demand Generation

Washington, DC · On-site

$140K - $180K/yr

Build an integrated campaign calendar across paid media, ABM, partnerships, email, SEO/SEM, ... Manage the demand generation budget and optimize investment based on cost per qualified opportunity ...

Monex

Senior Manager, Demand Generation

Washington, DC · On-site

$140K - $180K/yr

Build an integrated campaign calendar across paid media, ABM, partnerships, email, SEO/SEM, ... Manage the demand generation budget and optimize investment based on cost per qualified opportunity ...

The Fitness Equation

Marketing Manager

Ashburn, VA · On-site

Recurring meetings and communication with all Marketing Team members (Website, SEO, etc.) * Review Site management and engagement support when needed (Yelp, Google, Facebook, etc.) * Social Media on ...

InstantServe LLC

senior IA Analyst

Fort Belvoir, VA · On-site

Review, monitor, and report information being sent to the Security Event Management (SEM) for irregular or suspicious activity. * Create work orders for relevant IAVM notices and vulnerability ...

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Sem Manager information

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$83.5K

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How much do sem manager jobs pay per year?

As of Aug 12, 2026, the average yearly pay for sem manager in Washington is $83,467.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,200.00 and $94,600.00 per year, depending on experience, location, and employer.

What is a SEM manager?

A SEM Manager, or Search Engine Marketing Manager, is responsible for planning, implementing, and managing a company's paid search advertising campaigns. Their main goal is to maximize the return on investment (ROI) from ads on search engines like Google and Bing. SEM Managers analyze keyword trends, optimize ad copy, manage bidding strategies, and track campaign performance to increase website traffic and conversions. They often collaborate with other marketing teams and stay updated on changes in the digital advertising landscape.

What does a SEM manager do?

A SEM manager oversees paid search advertising campaigns, primarily on platforms like Google Ads and Bing Ads. They develop strategies, optimize ad performance, analyze data, and manage budgets to increase online visibility and drive targeted traffic to websites.

How does a SEM manager typically collaborate with other departments to achieve campaign goals?

A SEM Manager regularly works with teams such as marketing, content, design, and analytics to create and optimize paid search campaigns. Collaboration involves aligning on campaign messaging, ensuring landing pages are conversion-friendly, and sharing performance data to refine strategies. Open communication and regular meetings help the SEM Manager coordinate efforts, address challenges, and leverage expertise from different departments to maximize ROI and meet business objectives.

What are the key skills and qualifications needed to thrive as a SEM manager, and why are they important?

To thrive as a SEM Manager, you need expertise in search engine marketing strategies, data analysis, and a strong understanding of PPC platforms, often supported by a degree in marketing or a related field. Familiarity with tools like Google Ads, Bing Ads, Google Analytics, and relevant certifications (such as Google Ads Certification) is typically required. Outstanding analytical thinking, attention to detail, and communication skills help SEM Managers optimize campaigns and collaborate with stakeholders. These competencies are crucial for driving measurable online traffic, maximizing ROI, and achieving business goals in a competitive digital landscape.
What are the most commonly searched types of Sem jobs in Washington? The most popular types of Sem jobs in Washington are:
What are popular job titles related to Sem Manager jobs in Washington? For Sem Manager jobs in Washington, the most frequently searched job titles are:
What job categories do people searching Sem Manager jobs in Washington look for? The top searched job categories for Sem Manager jobs in Washington are:
What cities in Washington are hiring for Sem Manager jobs? Cities in Washington with the most Sem Manager job openings:
Sem Manager jobs near you
Infographic showing various Sem Manager job openings in Washington as of August 2026, with employment types broken down into 82% Full Time, and 18% Part Time. Highlights an 86% In-person, and 14% Remote job distribution, with an average salary of $83,467 per year, or $40.1 per hour.

Senior Marketing Specialist (USFHP)

Johns Hopkins Health System

Hanover, MD • On-site

$77K - $96K/yr

Full-time

Posted 16 days ago

Johns Hopkins Medicine rating

7.5

Company rating: 7.5 out of 10

Based on 205 frontline employees who took The Breakroom Quiz

235th of 887 rated healthcare providers

Job description

Senior Marketing Specialist (USFHP)
Johns Hopkins Health Plans
Johns Hopkins Health Plans seeks a Senior Marketing Specialist to lead omni-channel strategy and planning for growth marketing, lead generation, and enrollment for the US Family Health Plan (USFHP) TRICARE Prime® plan. The role plans and coordinates email and SMS campaigns, direct mail, paid digital media, and web content optimized for search and answer engines (SEO/AEO). The role is also responsible for the data integrations that connect the CRM to sales and the team's external partners. The ideal candidate is an experienced marketing professional who applies AI tools to develop strategy and improve efficiency and output in their daily work.
Responsibilities:
  • Build, deploy, and measure omni-channel campaigns to optimize ROI and meet growth goals.
  • Drive email and SMS strategies across the organization's lines of business.
  • Coordinate with internal and external agencies to launch and optimize paid digital campaigns, including search engine marketing (SEM), Performance Max, and display, and apply agency performance reporting to inform campaign decisions.
  • Apply best practices in search engine optimization (SEO) and answer engine optimization (AEO) to improve results and ranking.
  • Serve as the team's CRM subject-matter expert and manage the system's vendor integrations, including the setup and maintenance of the APIs that transfer lead data between the CRM and external partners (call center, marketing agency, mail vendor, and website vendor).
  • Direct creative development across print and digital channels, including business requirements documents (BRDs), new-job meetings, strategy, and content and creative reviews.
  • Assign toll-free numbers (TFNs) to campaigns and manage website redirects to support lead tracking and attribution.
  • Partner with the internal web team to develop and deploy lead-capture landing pages and to maintain accurate, current website content.
  • Develop, maintain, and share best practices for AI prompting, workflows, and content development while ensuring compliance with brand, legal, HIPAA, and Department of Defense communication requirements.
  • Leverage AI to accelerate development of campaign briefs, creative concepts, copy variations, audience insights, competitive research, presentations, and performance reporting.
  • Evaluate emerging AI tools and recommend solutions that improve productivity, reduce cycle time, and enhance marketing effectiveness.
  • Train and mentor marketing team members on approved AI tools, prompt engineering techniques, and effective AI-assisted workflows.

Qualifications:
  • Bachelor's degree in business, healthcare administration, information systems, or related field.
  • 5-7 years of marketing experience, preferably including agency-side experience supporting or managing paid media.
  • Demonstrated CRM and marketing automation expertise, including experience coordinating API integrations between a CRM and external vendor systems (Microsoft Dynamics experience preferred).
  • Hands-on email, SMS, and direct mail marketing experience.
  • Experience with project and workflow management platforms such as Wrike or Monday.
  • Proficiency with AI tools and a demonstrated ability to integrate them into day-to-day marketing work.

About Johns Hopkins USFHP / TRICARE Prime
Johns Hopkins US Family Health Plan is a congressionally designated provider of TRICARE Prime in the mid-Atlantic region. We provide the full TRICARE Prime benefit through a large network of civilian doctors and hospitals, including The Johns Hopkins Hospital, globally renowned for excellence. Johns Hopkins USFHP is available to families of active-duty service members and to retired service members and their families in Maryland, Washington, D.C., Delaware, and parts of Virginia, Pennsylvania, and West Virginia.
Salary Range: Minimum 34.41/hour - Maximum 56.82/hour. Compensation will be commensurate with equity and experience for roles of similar scope and responsibility. In cases where the range is displayed as a $0 amount, salary discussions will occur during candidate screening calls, before any subsequent compensation discussion is held between the candidate and any hiring authority.
The Hospital reserves the right to modify employee schedules as needed.
We are committed to creating a welcoming and inclusive environment, where we embrace and celebrate our differences, where all employees feel valued, contribute to our mission of serving the community, and engage in equitable healthcare delivery and workforce practices.
Johns Hopkins Health System and its affiliates are an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity and expression, age, national origin, mental or physical disability, genetic information, veteran status, or any other status protected by federal, state, or local law.
Johns Hopkins Health System and its affiliates are drug-free workplace employers.

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