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Sem Associate Jobs in Wisconsin (NOW HIRING)

Work alongside Sales and the wider client solutions team to sell Search Engine Optimization (SEO), Search Engine Marketing (SEM), social media and performance content to both existing and prospective ...

Strong understanding of digital marketing channels and tools, including SEO, SEM, social media, email marketing, and analytics. * Ability to manage multiple projects simultaneously, ensuring timely ...

Marketing Coordinator

New Berlin, WI · On-site

$41K - $57K/yr

POSITION SUMMARY The Digital Marketing Coordinator will play a key role in managing, optimizing ... Organic Growth (SEO & Content)   * Execute day-to-day SEO tasks including keyword research, on ...

Marketing Coordinator

New Berlin, WI · On-site

$41K - $57K/yr

POSITION SUMMARY The Digital Marketing Coordinator will play a key role in managing, optimizing ... Organic Growth (SEO & Content)   * Execute day-to-day SEO tasks including keyword research, on ...

Marketing Coordinator

New Berlin, WI · On-site

$41K - $57K/yr

POSITION SUMMARY The Digital Marketing Coordinator will play a key role in managing, optimizing ... Organic Growth (SEO & Content)   * Execute day-to-day SEO tasks including keyword research, on ...

Experience with e-commerce marketing, SEO/SEM, and conversion optimization. * Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics). * Working knowledge of retailer ...

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Sem Associate information

What is a SEM job?

A SEM Associate is responsible for managing and optimizing paid search advertising campaigns, primarily on platforms like Google Ads. The role involves keyword research, ad creation, bid management, and analyzing campaign performance to improve return on investment. Strong analytical skills and familiarity with digital marketing tools are essential for this position.

What are some common challenges faced by SEM Associates when managing multiple advertising campaigns simultaneously?

SEM Associates often juggle several campaigns across different platforms and clients, which can make it challenging to maintain consistent performance and attention to detail. Keeping up with frequent changes in bidding strategies, keyword trends, and platform algorithms requires strong organizational and analytical skills. Effective time management, clear communication with team members, and regularly reviewing campaign data are key strategies for overcoming these challenges and ensuring campaign goals are met.

What are the key skills and qualifications needed to thrive as an SEM Associate, and why are they important?

To thrive as an SEM Associate, you need strong analytical skills, a solid understanding of digital marketing concepts, and experience with paid search platforms like Google Ads, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Bing Ads, and keyword research software is typically required. Attention to detail, creativity, and effective communication set standout performers apart in this role. These skills are essential for optimizing campaigns, interpreting data, and delivering measurable results in a competitive digital landscape.

What job pays the most with an associate's degree?

For a Sem Associate, roles in healthcare, such as surgical technologists or radiologic technologists, tend to offer higher salaries among jobs requiring an associate's degree. Additionally, positions in technology support or specialized technical fields can also provide higher pay, especially with relevant certifications and experience.

What jobs pay $10,000 a month without a degree?

A Sales Associate role can potentially pay $10,000 a month through commissions and bonuses, especially in high-demand industries like real estate or luxury retail. Other high-paying jobs without a degree include certain skilled trades, such as commercial truck driving or HVAC technicians, which require technical training but not a college degree. Success in these roles often depends on experience, skill level, and performance.

What are SEM Associates?

SEM Associates are marketing professionals who specialize in Search Engine Marketing (SEM). They are responsible for managing paid advertising campaigns on search engines like Google and Bing to drive traffic and conversions for businesses. Their work includes keyword research, creating ad copy, optimizing bids, analyzing performance data, and ensuring campaigns align with overall marketing strategies. SEM Associates often collaborate with other marketing team members to maximize return on investment (ROI) and achieve business goals.

What is the salary of SEO vs SEM?

For a SEM Associate, salaries for SEO and SEM roles can vary based on experience and location. Generally, SEM specialists tend to earn slightly higher salaries due to the paid advertising component, with entry-level positions starting around $40,000 to $60,000 annually and experienced professionals earning over $80,000. SEO roles often have similar starting salaries but may be slightly lower, depending on the company's focus on organic search strategies.
What are the most commonly searched types of Sem jobs in Wisconsin? The most popular types of Sem jobs in Wisconsin are:
What cities in Wisconsin are hiring for Sem Associate jobs? Cities in Wisconsin with the most Sem Associate job openings:
Director, Search Engine Optimization and Digital Content (On-Site)

Director, Search Engine Optimization and Digital Content (On-Site)

KOHLS

Menomonee Falls, WI

Other

Posted 12 days ago


Kohl's rating

5.8

Company rating: 5.8 out of 10

Based on 1,436 frontline employees who took The Breakroom Quiz

12th of 21 rated department stores


Job description

About the Role

As Director, Search Engine Optimization (SEO) and Digital Content, you will be a pivotal leader at the forefront of our digital strategy. You will own the critical mission of how customers discover Kohl’s through organic search and the quality of the content they engage with upon arrival. This role is focused on top-of-funnel customer acquisition, leading the strategy to drive qualified organic search traffic and new customers to our digital platforms.

You will lead the enterprise-wide SEO strategy and the high-performing teams responsible for its execution. Concurrently, you will oversee the strategy for all on-site evergreen content, including our rich library of product imagery, specifications, editorial content, and our User-Generated Content (UGC) program.

What You’ll Do

  • Lead the strategy and structure of customer-facing content across Product Detail Pages (PDP), category, and campaign landing pages to drive organic growth and on-site conversion

  • Align two teams, Content Experience and Search Engine Optimization (SEO), under a shared vision, setting clear goals, processes, and metrics

  • Partner cross-functionally with User Experience (UX), Product, Merchandising, Engineering, and Marketing to embed SEO and content best practices across the site

  • Translate data from SEO tools and analytics platforms into actionable insights for executive stakeholders

  • Develop scalable workflows for building, optimizing, and publishing on-site evergreen content with speed, accuracy, and brand alignment

  • Guide the evolution of kohls.com content in response to AI-driven discovery including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), structured data opportunities, and shifting consumer behaviors

  • Empower team subject-matter experts to own technical and content SEO workstreams while facilitating learning and collaboration across disciplines

  • Manage team structure, performance expectations, and resourcing plans for long-term growth and capability building

  • Oversee vendor relationships, tooling strategy, and SEO roadmap prioritization

  • Serve as a strategic voice in Kohl’s Digital organization, contributing to digital transformation initiatives, omnichannel discoverability, and customer experience innovation

  • Additional tasks may be assigned 

What Skills You Have

Required

  • Bachelor’s degree required; advanced degree preferred


What Kohl's employees say

Pay

Benefits

Hours and flexibility

Workplace

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