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The Retail Sales Representative ensures perfect retail execution of store level sales and priority plans within an assigned territory. This is an entry point into our Ferrara Sales organization. This territory consists of high-volume grocers and mass merchandise customers. Integrity is a crucial component of this role and requires the ability to work independently without direct supervision all while working effectively and efficiently.

The Retail Sales Representative is responsible for achieving sales KPI objectives including overall sales growth of assigned territory, 100% distribution on Ferrara and Ferrero products, build and maintain in-store displays, and maintain shelf integrity.  This role leads the overall relationship at the store level. A successful sales representative will be driven, communicative, influential, entrepreneurial, and organized.

This position calls on the Atlanta South area (Covington, Fayetteville, Stockbridge, Riverdale, Union City, Morrow, Lithonia, Conyers, McDonough, College Park, Stockbridge, Ellenwood, Lithonia, Covington, Locust Grove, and East Point).

The successful candidate must reside within the territory boundaries.

**NOTE: THIS ROLE IS REMOTE**

Key Responsibilities

Distribution:

• Audit key Ferrara and Ferrero SKUs at front registers and center store to ensure on-shelf availability and close distribution gaps.

Sales & Merchandising:

• Leveraging fact base selling tools and technology to sell priorities to the Key Decision Makers (KDM's).  These include company priorities and incremental displays to increase territory sales.
• Leverage promotional activity to increase Point-of-Sale (POS) by forward-selling displays and national marketing events.
• Utilize selling techniques to influence KDMS to order additional products to secure secondary displays throughout the store.  
• Place Point of Sales (POS) and Instant Redeemable Coupons (IRCs) as needed.
• Maintain on shelf availability by correcting any out of stocks with top stock or back-stock inventory.
• Transport product to and from the back room to shelf locations and all displays to maintain shelf and display capacity.

Data Analysis:

• Review specific territory business (KPIs, trends, gaps/opportunities), provide solutions where gap exists and execute these solutions accordingly. Own and lead this territory with store and management team.
• Enforce compliance throughout the year by providing business updates to the KDMs in each store.
• Use data to identify up-selling opportunities to gain incremental displays/features.
• Review Tableau reports to monitor results and take action to address any opportunities to win in the territory.

Communication:

• Build and maintain business relationships with Walmart store's key decision makers.
• Engage in weekly calls with peers while proactively sharing best practices, solutions, and insights across the team.
• Participate in conference calls, trainings, and attend all sales meetings.

Administration:

• Effectively manage stores within assigned territory to meet required frequencies and coverage KPIs.
• When necessary, will complete accurate timely reports, recaps, and expense reports.
• Report any item discrepancies, store issues, key competitor, and category information to the District Sales Manager.
• Understands and demonstrates the Company's core values: empowerment, collaboration, agility, integrity, and empathy.
• Performs other duties as assigned.

• High level of demonstrated ability to manage multiple priorities with tight deadlines.
• Organized, detail-oriented, and excellent written and oral communication skills.
• Comfortable communicating with personnel from all levels of management.
• Self-directed, independent, motivated, and excellent time management and prioritization skills.
• Ability to utilize analytical skills to identify and communicate store and territory data.
• Strong interpersonal skills and the ability to influence others.
• Ability to embrace change and new ways of working.
• Ability to recognize obstacles and involve others to take immediate action to move things forward.
• Ability to analyze financial, inventory, retail conditions and/or other data to adapt appropriate selling approach.
• Proficient computer skills utilizing Microsoft Office applications (Excel, Power Point, Word and Access and Outlook) Must be able to use tablet and other wireless technology.

• BS/BA required.
• A minimum of 1-2 years of successful Retail and/or Consumer Goods experience preferred.
• Industry/Retail Knowledge preferred.

Work Environment and Physical Demands:

Your workday should overlap the core hours of 6:00 a.m. to 4:00 p.m. Monday-Friday unless required by business needs. Must meet an average of 7 hours of in store time per day.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. 

• Must have a valid driver license.
• Must be able to drive to make multiple sales calls on a daily basis with personal vehicle.
• Ability to walk for a minimum of 7 hours per day.
• Ability to left up to 40 pounds on a regular basis.
• Ability to sit, stand, and or drive for long periods of time, as well as frequently bend, kneel, and stoop.
• Occasionally climb ladders and use equipment such as crushing balers, handheld pallet-jacks, and L-carts.
• Ability to travel overnight if required.
• Demonstrated ability to work remotely.
• Subject to outside weather conditions and changing climates.

At Ferrara, we're proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO).  Eligible employees may also receive an annual bonus based on company performance. Learn more about our benefits at https://flimp.live/Ferrara-Benefits-Resource-Center

The salary range for this role is $60,000 - $70,000 annually.