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Segment Manager Jobs in Rhode Island (NOW HIRING)

Manager of Under 100 Sales

Providence, RI ยท On-site +1

$102K - $163K/yr

Oversee all new business activity for Small Group segment * Partner with brokers, general agents ... Manage Account Executives responsible for 50-99 fully insured groups * Ensure strong retention ...

Martech Platform Data Lead

Johnston, RI ยท Hybrid

$140K - $183K/yr

... CRM, communications, or customer engagement platforms. * Strong understanding of customer data architecture, governance, data quality, identity resolution, segmentation, integration patterns, and ...

Martech Platform Data Lead

Johnston, RI ยท Hybrid

$140K - $183K/yr

... CRM, communications, or customer engagement platforms. * Strong understanding of customer data architecture, governance, data quality, identity resolution, segmentation, integration patterns, and ...

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Segment Manager information

What does a segment manager do?

A Segment Manager is responsible for overseeing and driving the growth of a specific market segment within a company. They analyze market trends, identify opportunities, develop strategies, and coordinate with sales, marketing, and product teams to meet business objectives for their targeted segment. Their role involves understanding customer needs, monitoring competitors, and ensuring that the company's offerings remain competitive and relevant. Segment Managers play a key role in shaping the direction of product development and go-to-market strategies for their assigned segment.

What are the key skills and qualifications needed to thrive as a segment manager, and why are they important?

To excel as a Segment Manager, you need strong analytical abilities, market segmentation expertise, and a background in business or marketing, often supported by a relevant degree. Familiarity with CRM platforms, data analysis tools, and industry-specific software is typically required. Outstanding communication, leadership, and strategic thinking are vital soft skills for building relationships and driving results. These capabilities enable effective management of targeted market segments, ensuring business growth and competitive advantage.

How does a segment manager typically collaborate with sales and product teams to drive business growth?

Segment Managers work closely with both sales and product teams to ensure that market strategies are aligned with customer needs and company objectives. They often analyze market data and customer feedback to identify growth opportunities within their designated segment. Regular meetings and cross-functional projects are common, allowing Segment Managers to share insights, refine product offerings, and support sales initiatives. This collaborative approach helps ensure the business effectively targets and serves key customer groups, driving revenue and market share.

What is the difference between Segment Manager vs Product Manager?

AspectSegment ManagerProduct Manager
Required CredentialsBachelor's degree, industry-specific certificationsBachelor's degree, often certifications in product management
Work EnvironmentFocus on specific market segments, sales, and marketing teamsCross-functional teams including engineering, marketing, and design
Employer & Industry UsageCommon in retail, finance, and consumer goodsWidely used across tech, software, and manufacturing
Search & Comparison IntentUnderstanding segment-specific roles and responsibilitiesUnderstanding product lifecycle and management duties

While both roles involve strategic planning, a Segment Manager focuses on specific market segments, analyzing customer needs and driving sales within that segment. A Product Manager oversees the development and lifecycle of a product, coordinating cross-functional teams to meet market demands. The roles often overlap in industry but differ in scope and focus.

What is a regional segment manager?

A regional segment manager is a professional responsible for overseeing a specific geographic area within a company's market segments. They develop strategies, manage teams, and ensure sales and operational goals are met in their assigned region, often requiring strong leadership and market analysis skills.

What job categories do people searching Segment Manager jobs in Rhode Island look for?

The top searched job categories for Segment Manager jobs in Rhode Island are:

What cities in Rhode Island are hiring for Segment Manager jobs?

Cities in Rhode Island with the most Segment Manager job openings:

Infographic showing various Segment Manager job openings in Rhode Island as of June 2026, with employment types broken down into 12% As Needed, 52% Full Time, 6% Part Time, 24% Contract, and 6% Nights. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution.

Manager of Under 100 Sales

Providence, RI โ€ข On-site, Remote

$102K - $163K/yr

Full-time

Medical, Dental, Vision, PTO

Re-posted 10 hours ago


Job description

Pay Range:

$102,300.00 - $163,700.00ย 

Please emailHR_Talent_AcquisitionTeam@bcbsri.orgif you are a candidate seeking a reasonable accommodation for the application and/or interview process.

At BCBSRI, our greatest resource is our people.

We come from varying backgrounds, different cultures, and unique experiences. We are hard-working, caring, and creative individuals who collaborate, support one another, and grow together. Passion, empathy, and understanding are at the forefront of everything we do-not just for our members, but for our employees as well.


We recognize that to do your best work, you have to be your best self.
It's why we offer flexible work arrangements that include remote and hybrid opportunities and paid time off. We provide tuition reimbursement and assist with student-loan repayment. We offer health, dental, and vision insurance as well as programs that support your mental health and well-being. We pay competitively, offer bonuses and investment plans, and are committed to growing and developing our employees.


Our culture is one of belonging.
We strive to be transparent and accountable. We believe in equipping our associates with the knowledge and resources they need to be successful. No matter where you're at in the organization, you're an integral part of our team and your input, thoughts, and ideas are valued.

Join others who value a workplace for all.
We appreciate and celebrate everything that makes us unique, from personal characteristics to past experiences. Our different perspectives strengthen us as an organization and help us better serve all Rhode Islanders.

We're dedicated to serving Rhode Islanders.
Our focus extends beyond providing access to high-quality, affordable, and equitable care. To further improve the health and well-being of our fellow Rhode Islanders, we regularly roll up our sleeves and get to work (literally) in communities all across the state-building homes, working in food pantries, revitalizing community centers, and transforming outdoor spaces for children and adults. Because we believe it is our collective responsibility to uplift our fellow Rhode Islanders when and where we can, our associates receive additional paid time to volunteer.

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Why this job matters:

Responsible for leading the sales and account management strategy and execution for the Under 100 commercial market, inclusive of Small Group (<50) and Large Group Fully Insured (50-99) clients.

Provides direct leadership and oversight of:

  • Small Group Account Executives and their books of business including medical, dental, and vision

  • BCBSRI's general agent who manages the retention for the <10 Small Group segment

  • All new Small Group sales activity

  • Large Group Account Executives managing 50-99 groups

Accountable for achieving new business, membership growth, retention, and enrollment targets while ensuring a strong broker and customer experience. Partners cross-functionally to execute sales strategy, drive growth, and strengthen market competitiveness within the Under 100 segment.

What you will do:
  • Lead Under 100 Sales Performance

    • Drive execution of sales and retention strategy across Small Group and 50-99 Large Group segments

    • Ensure achievement of membership, enrollment, and retention goals

  • Oversee Small Group Account Executives

    • Manage performance and development of Account Executives responsible for 1-50 business

    • Ensure effective management of books of business across medical, dental, and vision products

    • Oversight for intermediaries and associations.

    • Monitor account performance, retention strategies, and broker engagement

  • Manage BCBSRI's general agent

    • Oversee team responsible for <10 Small Group segment

    • Drive retention performance and operational execution within this subsegment

    • Ensure alignment with broader Under 100 strategy and customer experience goals

  • Drive New Small Group Sales

    • Oversee all new business activity for Small Group segment

    • Partner with brokers, general agents, and internal teams to maximize sales pipeline and conversion

    • Identify and execute growth opportunities in target segments

  • Lead Large Group (50-99) Sales Team

    • Manage Account Executives responsible for 50-99 fully insured groups

    • Ensure strong retention, account performance, and growth within this segment

    • Provide strategic direction on account planning and broker engagement

  • Broker and Market Relationship Management

    • Develop and maintain strong relationships with broker partners and general agents

    • Identify opportunities to enhance broker engagement, satisfaction, and production

    • Represent the organization in market-facing activities and broker forums

  • Performance Management & Reporting

    • Establish and monitor key performance indicators for sales, retention, and growth

    • Analyze trends and performance data to identify risks and opportunities

    • Provide regular reporting and insights to leadership

  • Cross-Functional Collaboration

    • Partner with Product, Marketing, Underwriting, and Operations teams to support sales execution

    • Ensure alignment of sales strategies with product offerings and market needs

    • Support implementation of segment initiatives and go-to-market strategies

  • Team Leadership & Development

    • Provide leadership, coaching, and development for direct reports

    • Foster a high-performance, accountable, and collaborative team culture

    • Support talent development and succession planning

What you need to succeed:

  • Bachelor's degree in Business, Marketing, Healthcare Administration, or related field (or equivalent experience)

  • 7+ years of experience in healthcare sales, account management, or broker-facing roles

  • 3+ years of leadership or team management experience

  • Strong understanding of health insurance products and market dynamics (medical, dental, vision)

  • Ability to develop and monitor sales and retention metrics

  • Strong leadership, coaching, and performance management skills

  • Excellent communication, presentation, and relationship management skills

  • Ability to influence and collaborate across multiple stakeholders

  • Strategic thinking with the ability to translate strategy into execution

  • Strong analytical and problem-solving skills

  • Ability to manage competing priorities in a fast-paced environment

  • Customer and broker-centric mindset

The extras:
  • Experience in Small Group and/or Large Group health insurance markets

  • Knowledge of medical, dental, and vision products

  • Familiarity with broker distribution models and general agent relationships

  • Experience managing multi-segment portfolios (small and large group)

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Location:
BCBSRI is headquartered in downtown Providence, conveniently located near the train station and bus terminal. We actively support associate well-being and work/life balance and offer the following schedules, based on role:

  • In-office: onsite 5 days per week
  • Hybrid: onsite 2-4 days per week
  • Remote: onsite 0-1 days per week. Permitted to reside in the following states, pending approval from the Human Resources Department: Arizona, Connecticut, Florida, Georgia, Louisiana, Massachusetts, North Carolina, Oklahoma, Rhode Island, South Carolina, Texas, Virginia

Our culture of belonging at Blue Cross & Blue Shield of Rhode Island (BCBSRI) is at the core of all we do, and it strengthens our ability to meet the challenges of today's healthcare industry. BCBSRI is an equal opportunity employer.

The law requires an employer to post notices describing the Federal laws. Please visitwww.eeoc.gov/know-your-rights-workplace-discrimination-illegal to view the "Know Your Rights" poster.