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Search Rater Jobs in Wisconsin (NOW HIRING)

Fleet Farm

Search and Browse Analyst

Appleton, WI · On-site

Monitor key performance indicators including search conversion, click-through rate, zero-result searches, revenue, average order value, and customer engagement . * Develop dashboards, reports, and ...

Hispanic Alliance for Career Enhancement

WI · On-site

$65 - $173/hr

Enable/Implement AI‑driven capabilities such as intelligent search, recommendations, and ... rate or base annual full‑time salary for all positions in the job grade within which this ...

Grandir Solutions

Paid Ads Specialist

Madison, WI · On-site

Set up and manage Google Ads (Search, PMax), Local Services Ads, and Meta campaigns for home ... rates. * Manage budgets across accounts. Allocate and pace spend across a portfolio of client ...

Grandir Solutions

Paid Ads Specialist

Madison, WI · Remote

Set up and manage Google Ads (Search, PMax), Local Services Ads, and Meta campaigns for home ... rates. * Manage budgets across accounts. Allocate and pace spend across a portfolio of client ...

Sentry Insurance

Associate SEM Analyst

Madison, WI · On-site

Our Associate SEM Analysts support paid media initiatives. What You'll Do As an Associate SEM ... S. We're proud to have maintained an A+ rating from A.M. Best, the industry's leading authority ...

Sentry Insurance

Associate SEM Analyst

Madison, WI · Hybrid

Our Associate SEM Analysts support paid media initiatives. What You'll Do As an Associate SEM ... S. We're proud to have maintained an A+ rating from A.M. Best, the industry's leading authority ...

Sentryinsurance

Associate SEM Analyst

Madison, WI · Hybrid

Our Associate SEM Analysts support paid media initiatives. What You'll Do As an Associate SEM ... S. We're proud to have maintained an A+ rating from A.M. Best, the industry's leading authority ...

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Search Rater information

What is a search rater?

Search Raters are individuals who evaluate the quality and relevance of search engine results. They typically work remotely and are tasked with assessing whether search results meet specific guidelines and match user intent. Their feedback helps improve search algorithms, ensuring users get accurate and helpful information when they search online. Search Raters must follow detailed criteria set by the search engine and often review a variety of content, including web pages, images, and videos.

What are the key skills and qualifications needed to thrive as a search rater, and why are they important?

To thrive as a Search Rater, you need strong analytical thinking, attention to detail, and proficiency in web research, often supported by a high school diploma or higher education. Familiarity with search engines, rating platforms, and sometimes proprietary evaluation tools is typically required. Excellent written communication, time management, and the ability to follow detailed guidelines make someone stand out in this position. These skills are crucial for accurately assessing search engine results and ensuring the quality and relevance of online information.

What are some common challenges search raters face, and how can they overcome them?

Search Raters often encounter challenges such as interpreting ambiguous queries, staying updated with evolving guidelines, and maintaining consistency across large volumes of ratings. To overcome these, it's important to regularly review training materials, participate in any available refresher courses, and refer to official documentation when in doubt. Engaging with support forums or team discussions can also help clarify uncertainties and improve accuracy while working independently.

How do you become a Search Rater?

To become a Search Rater, candidates typically need to complete an online assessment to evaluate their ability to rate search engine results accurately. A good understanding of search engine algorithms, attention to detail, and proficiency with computers are important; some companies also require a high school diploma or equivalent. The role often involves flexible hours and working remotely.

What are popular job titles related to Search Rater jobs in Wisconsin?

For Search Rater jobs in Wisconsin, the most frequently searched job titles are:

What job categories do people searching Search Rater jobs in Wisconsin look for?

The top searched job categories for Search Rater jobs in Wisconsin are:

What cities in Wisconsin are hiring for Search Rater jobs?

Cities in Wisconsin with the most Search Rater job openings:

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Infographic showing various Search Rater job openings in Wisconsin as of August 2026, with employment types broken down into 78% Full Time, 18% Part Time, and 4% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution.

Search and Browse Analyst

Fleet Farm

Appleton, WI • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 13 days ago

Fleet Farm rating

5.4

Company rating: 5.4 out of 10

Based on 227 frontline employees who took The Breakroom Quiz

534th of 737 rated retailers

Job description

Search & Browse Analyst
About Fleet Farm
Fleet Farm is a leading Midwest retailer serving customers across a wide range of categories, including outdoor recreation, sporting goods, automotive, hardware, home improvement, and everyday essentials. Our ecommerce business continues to grow, creating opportunities for talented digital professionals to help shape how customers discover, navigate, and shop Fleet Farm online.
Position Summary
The Search & Browse Analyst plays a key role in creating an intuitive, engaging, and high-performing online shopping experience. This position is responsible for optimizing how customers discover products across Fleet Farm's digital experience through onsite search, navigation, taxonomy, category pages, filtering, and browse functionality.
You'll work closely with Merchandising, eCommerce, Digital Product, Marketing, IT, UX, and vendor partners to analyze customer behavior and site performance, identify opportunities, and implement improvements that increase product discoverability, conversion, and online sales.
This is an opportunity for someone who enjoys combining analytics, digital merchandising, and customer behavior to make it easier for customers to find the products they need.
What You'll Do
Search & Browse Optimization
  • Optimize onsite search, browse, navigation, and taxonomy to improve product discovery and customer engagement.
  • Analyze search behavior, customer journeys, and website performance to identify trends and opportunities.
  • Develop recommendations to improve search relevance, product rankings, filtering, facets, taxonomy, and navigation.
  • Execute merchandising rules, search boosts, redirects, synonyms, and promotional campaigns within the site's search platform.
  • Support seasonal launches, promotional events, assortment changes, and new product introductions through optimized search and browse experiences.

Digital Merchandising
  • Partner with Merchandising to ensure products are accurately categorized, tagged, and presented for optimal discoverability.
  • Identify opportunities to improve product visibility and the customer shopping journey.
  • Support category pages and browse experiences to help customers easily navigate Fleet Farm's online assortment.
  • Collaborate with cross-functional partners to ensure product discovery supports business priorities and customer needs.

Analytics & Performance
  • Analyze large datasets and customer behavior to identify trends, opportunities, and performance issues.
  • Monitor key performance indicators including search conversion, click-through rate, zero-result searches, revenue, average order value, and customer engagement.
  • Develop dashboards, reports, and actionable insights for business leaders and cross-functional partners.
  • Translate data into clear recommendations that improve search performance, product discoverability, and ecommerce results.
  • Identify opportunities to automate reporting and improve operational processes.

Testing & Continuous Improvement
  • Participate in A/B testing and experimentation to measure the effectiveness of search and browse enhancements.
  • Evaluate results and make recommendations based on customer behavior and performance data.
  • Partner with Digital Product, UX, IT, Marketing, and vendor partners to implement search and customer experience improvements.
  • Stay informed on emerging trends, customer behavior, technologies, and best practices related to ecommerce search and digital merchandising.

What You'll Bring
  • Bachelor's degree in Business, Marketing, Merchandising, Analytics, Information Systems, or a related field, or equivalent experience.
  • 2+ years of experience in eCommerce, digital merchandising, analytics, retail merchandising, or a related field.
  • Advanced proficiency in Microsoft Excel, including pivot tables, lookups, and data analysis.
  • Experience interpreting large datasets and translating insights into actionable business recommendations.
  • Strong analytical, problem-solving, and organizational skills.
  • Excellent communication skills with the ability to present findings to both technical and non-technical audiences.
  • Ability to manage multiple priorities in a fast-paced retail environment.
  • Experience with Algolia is preferred; experience with Bloomreach or similar ecommerce search platforms is also valuable.
  • Experience with Google Analytics 4 and ecommerce analytics is preferred.
  • Strong understanding of digital merchandising and ecommerce search optimization.

Why Fleet Farm?
At Fleet Farm, you'll have the opportunity to work at the intersection of eCommerce, Merchandising, Digital Product, Marketing, UX, and Technology.
In this role, you'll directly influence how customers discover and shop our products online. Your analysis and recommendations will help improve search results, product discovery, navigation, and the overall digital customer experience.
You'll have the opportunity to see your work translate into measurable improvements in customer engagement, conversion, revenue, and online shopping performance while building expertise in ecommerce analytics and digital merchandising.
Benefits
Fleet Farm offers a comprehensive benefits package designed to support the health, financial well-being, and overall quality of life of our team members. Benefits may include:
  • Medical, dental, and vision coverage
  • 401(k) with company match
  • Paid time off and paid holidays
  • Annual incentive/bonus opportunities, where applicable
  • Employee discount
  • Life and disability insurance
  • Flexible spending account
  • Professional development and career growth opportunities

Eligibility and benefit offerings are subject to plan terms and applicable requirements.
This is a 100% onsite position at Fleet Farm's Store Support Center in Appleton, Wisconsin.
Equal Employment Opportunity
Fleet Farm is an Equal Employment Opportunity Employer. We are committed to providing equal employment opportunities to all qualified applicants and team members without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other legally protected status.
We are committed to providing reasonable accommodations to qualified individuals with disabilities throughout the application and employment process.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

What Fleet Farm employees say

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About Fleet Farm

Sourced by ZipRecruiter

Fleet Farm, headquartered in Appleton, Wisconsin, is a retail chain catering to life in the North Central United States. The company was founded by Stewart Mills Sr. and his sons, Stewart Jr. and Henry, in 1955. Introducing a one-stop comprehensive “fleet pricing” model, the company has since grown into over 40 locations across several states, becoming an iconic brand in the region. Fleet Farm operates within the retail industry, offering a comprehensive range of products and services that cater to customers' needs outdoor gear, farming and pet supplies, home improvement tools, automotive goods, hunting and fishing equipment, and even snacks and clothing.

Industry

Retail

Company size

5,001 - 10,000 Employees

Headquarters location

Appleton, WI, US

Year founded

1955

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