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How much do school communications jobs pay per hour?

As of Jul 16, 2026, the average hourly pay for school communications in the United States is $29.82, according to ZipRecruiter salary data. Most workers in this role earn between $22.12 and $34.86 per hour, depending on experience, location, and employer.

What are typical daily responsibilities for someone working in School Communications?

Professionals in School Communications are responsible for drafting newsletters, press releases, and website content to keep families, staff, and the broader community informed. They regularly update social media channels, coordinate events or announcements, and respond to inquiries from the public and media. Collaboration is common with administrators, teachers, and sometimes district-level staff to ensure messaging aligns with organizational goals and policies. The role often involves managing crisis communications, so quick thinking and adaptability are highly valued. Each day offers a mix of routine updates and time-sensitive communication tasks, making the position both dynamic and impactful.

What are the key skills and qualifications needed to thrive in the School Communications position, and why are they important?

To thrive in School Communications, you should possess strong writing, editing, and public relations skills, often complemented by a degree in communications, journalism, or a related field. Familiarity with digital communication platforms, content management systems, and graphic design software is typically required. Excellent interpersonal, organizational, and crisis management skills help you navigate diverse stakeholders and manage sensitive information. These competencies are essential for effectively representing the school’s brand, maintaining open lines of communication, and responding efficiently to both everyday updates and urgent situations.

What is a School Communications job?

A School Communications job involves managing internal and external communication for a school or district. Responsibilities typically include handling newsletters, social media, press releases, website updates, and parent communications. The role ensures clear, consistent messaging to staff, students, parents, and the community. Strong writing, public relations, and marketing skills are essential for success in this position.

More about School Communications jobs
What cities are hiring for School Communications jobs? Cities with the most School Communications job openings:
What states have the most School Communications jobs? States with the most job openings for School Communications jobs include:
School Communications jobs near you

Community Engagement Coordinator (GHS)

Gloucester County, VA

Gloucester, VA • On-site

$48K - $60K/yr

Full-time

Medical, Retirement

Re-posted 13 days ago

Job description

Salary: $48,693.00 - $60,861.00 Annually
Location : Gloucester, VA
Job Type: Full-Time
Job Number: 06032026-02
Department: COMMUNITY ENGAGEMENT & PUBLIC INFO
Opening Date: 06/03/2026
Description
The Gloucester County Community Engagement & Public Information Department is Seeking an Energetic, Passionate & Reliable Full-Time
Community Engagement Coordinator to Join Our Team.
Under general supervision, the Community Engagement Coordinator performs administrative, communications, and community engagement work in planning, developing, coordinating, and evaluating school and community involvement initiatives for Gloucester High School. Work involves leading a comprehensive communications and engagement program that strengthens relationships among students, families, staff, alumni, business partners, community organizations, and the public. The Community Engagement Coordinator serves as a highly visible representative of Gloucester High School and is responsible for enhancing the school's public image, strengthening school communications, developing and maintaining a consistent school brand, and promoting the mission, accomplishments, programs, and culture of Gloucester High School through print, digital, social, and in-person engagement strategies.
Responsibilities include oversight of school communications platforms, media relations, community partnerships, volunteer coordination, event promotion, and public engagement initiatives. The employee must exercise independent judgment, initiative, creativity, professionalism, and attention to detail in all areas of communication, branding, and program management. Frequent interaction with school officials, staff, students, families, community partners, alumni, media representatives, and the public require exceptional interpersonal and communication skills.
Reports to the Community Engagement Supervisor.
Job Highlights
  • Develops, implements, and evaluates comprehensive school and community engagement initiatives designed to strengthen relationships among Gloucester High School, families, alumni, business partners, civic organizations, and the broader community.
  • Leads and manages the school's communication strategy, including newsletters, social media platforms, promotional materials, photography, limited video storytelling, and other public information efforts.
  • Establishes and maintains a consistent and professional Gloucester High School brand that reflects school pride, student achievement, academic excellence, and community involvement.
  • Serves as a highly visible representative of Gloucester High School.
  • Schedules, coordinates and supervises use of school facility by school, county, community groups and local agencies.
  • Serves as the primary liaison between Gloucester High School and community organizations.
  • Manages school volunteer and partnership programs, including recruitment, orientation, communication, and recognition of program participants.
  • Develops and facilitates opportunities for community outreach.
  • Creates compelling content that highlights student achievement, instructional innovation, career-technical education opportunities, extracurricular activities, athletics, fine arts, and school initiatives through a variety of communication channels.
  • Assists school departments with streamlining marketing and promotional campaigns.
  • Collaborates with school staff, County and Division departments, and community stakeholders to ensure consistent messaging and alignment with goals and branding standards.
  • Utilizes various software platforms.
  • Serves on school, County, Division, and community committees as requested or appointed.
  • Assists with special projects.
  • Performs other related work as required.

For a complete job description: Community Engagement Coordinator
Qualifications
  • Bachelor's degree in Communications, Public Relations, Marketing, Journalism, Education, Community Engagement, or a related field preferred.
  • Minimum of two (2) years of experience in communications, public relations, marketing, school/community engagement, event coordination, or related work preferred.
  • Experience in social media management, branding, graphic design, photography, video production, or school communications is strongly preferred.
  • Any equivalent combination of training and experience which provides the required knowledge, skills, and abilities may be considered.

To be considered for this position, your online application must include your cover letter, resume and three (3) professional references.
Professional references are individuals who can attest to your job-related knowledge, skills and abilities while working or in a volunteer capacity and are not family or personally related. Professional references should include job title, company name and address, phone numbers and email address if available.
Gloucester County is an Equal Opportunity Employer& Drug Free Workplace
OUR Community: Gloucester County
Gloucester County Government offers an excellent benefit package that includes health care coverage, leave program and retirement benefits for all regular full-time employees. Gloucester County participates in the Virginia Retirement System (VRS) which requires a 5% mandatory contribution by employees.
Visit our for additional information:
01
What is your current highest level of education completed?
  • I do not have a High School diploma or GED
  • HS Diploma or GED
  • Some College
  • Associate's Degree
  • Bachelor's Degree
  • Master's Degree or higher

02
In what field was your degree obtained? (if you do not possess a post-secondary education please enter N/A as your response.)
03
Do you have experience working in a school setting with school staff?
  • Yes
  • No

04
Briefly describe your experience working with the public or in a customer-service oriented job. Be sure to indicate which employer the experience is related. If none, enter N/A as your response.
05
What is your skill level with Microsoft Word software?
  • BEGINNER
  • INTERMEDIATE
  • ADVANCED
  • NONE

06
What is your skill level with Microsoft Excel software?
  • BEGINNER
  • INTERMEDIATE
  • ADVANCED
  • NONE

07
What is your skill level with Microsoft PowerPoint software?
  • BEGINNER
  • INTERMEDIATE
  • ADVANCED
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08
What is your skill level with Microsoft Publisher software?
  • BEGINNER
  • INTERMEDIATE
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  • NONE

09
What is your skill level with Microsoft Outlook software?
  • BEGINNER
  • INTERMEDIATE
  • ADVANCED
  • NONE

10
How do you prioritize each day's tasks?
11
Please provide details of your experience in developing, implementing and evaluating engagement initiatives.
12
Describe a specific example of what you have done to guarantee customers were satisfied.
13
A complete job description for this position is available on the Human Resource Department "Job Description" web page. I have read and understand the complete job description including the education, experience and qualifications. I have attached my cover letter, resume and at least 3 professional references with the required information.
  • I acknowledge the above statement.
  • I do not acknowledge the above statement.

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