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Retail Sales Assistant Store Manager Jobs in Santa Rosa, CA

Assistant Store Manager

Santa Rosa, CA · On-site

$18.21 - $24.50/hr

... retail sales counter is adequately staffed, especially during peak retail business hours (lunch ... ) Assist the store manager in setting team member goals, providing feedback on goal achievement ...

Assistant Store Manager

Santa Rosa, CA · On-site

$18.21 - $24.50/hr

... retail sales counter is adequately staffed, especially during peak retail business hours (lunch ... ) Assist the store manager in setting team member goals, providing feedback on goal achievement ...

Assistant Store Manager

Sonoma, CA · On-site

$19 - $21.50/hr

The Assistant Managers are accountable for building customer relationships through in-person and ... Sales Associate, Customer Service Representative, Retail Associate, Store Associate, Hospitality ...

The Assistant Managers are accountable for building customer relationships through in-person and ... Sales Associate, Customer Service Representative, Retail Associate, Store Associate, Hospitality ...

The Assistant Managers are accountable for building customer relationships through in-person and ... Sales Associate, Customer Service Representative, Retail Associate, Store Associate, Hospitality ...

JOB SUMMARY To assist Store Manager and Manager In Training with recruiting, hiring, training, and ... Prior retail management experience preferred * 6-12 months retail sales experience * Excellent ...

JOB SUMMARY To assist Store Manager and Manager In Training with recruiting, hiring, training, and ... Prior retail management experience preferred * 6-12 months retail sales experience * Excellent ...

JOB SUMMARY To assist Store Manager and Manager In Training with recruiting, hiring, training, and ... Prior retail management experience preferred * 6-12 months retail sales experience * Excellent ...

JOB SUMMARY To assist Store Manager and Manager In Training with recruiting, hiring, training, and ... Prior retail management experience preferred * 6-12 months retail sales experience * Excellent ...

The Assistant Store Manager position is critical to our success, providing support to the ... Sales Management : Drive revenue growth by implementing performance strategies, setting ...

The Assistant Store Manager position is critical to our success, providing support to the ... Sales Management : Drive revenue growth by implementing performance strategies, setting ...

The Assistant Store Manager position is critical to our success, providing support to the ... Sales Management : Drive revenue growth by implementing performance strategies, setting ...

Assistant Store Manager

Napa, CA · On-site

$33.80 - $41.50/hr

Assistant Store Manager Full Time Retail Napa, Napa, CA, US 3 days ago Requisition ID: 2051 Salary ... sales and team performance * Strong business acumen and ability to interpret retail KPIs

Assistant Store Manager

Napa, CA · On-site

$33.80 - $41.50/hr

Assistant Store Manager The Assistant Store Manager (ASM) partners with the Store Manager to drive ... sales and team performance * Strong business acumen and ability to interpret retail KPIs

Supervises and coaches Retail Associates in providing efficient and friendly service at the ... Urgently manages merchandise processing to the sales floor within the expected Company timeframe.

Supervises and coaches Retail Associates in providing efficient and friendly service at the ... Urgently manages merchandise processing to the sales floor within the expected Company timeframe.

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Retail Sales Assistant Store Manager information

See Santa Rosa, CA salary details

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How much do retail sales assistant store manager jobs pay per hour?

As of Sep 11, 2026, the average hourly pay for retail sales assistant store manager in Santa Rosa, CA is $20.39, according to ZipRecruiter salary data. Most workers in this role earn between $17.36 and $23.41 per hour, depending on experience, location, and employer.

What is a retail sales assistant store manager?

Retail Sales Assistant Store Managers are professionals who support the Store Manager in overseeing daily store operations, supervising staff, and ensuring excellent customer service. They help manage inventory, handle customer issues, and implement company policies and sales strategies. Assistant Store Managers also play a key role in training employees and achieving sales targets. Their position serves as a leadership role that ensures the store runs smoothly in the absence of the Store Manager.

What are the key skills and qualifications needed to thrive as a retail sales assistant store manager, and why are they important?

To thrive as a Retail Sales Assistant Store Manager, you need a solid background in retail operations, inventory management, and sales techniques, often supported by experience or a relevant business-related qualification. Familiarity with point-of-sale (POS) systems, inventory tracking software, and scheduling tools is typically required. Strong leadership, communication, and problem-solving abilities help you motivate staff and deliver excellent customer service. These skills are crucial for driving sales, maintaining efficient store operations, and creating a positive shopping environment.

What are the main challenges faced by a retail sales assistant store manager, and how can they be addressed?

One of the main challenges for a Retail Sales Assistant Store Manager is balancing operational duties, such as inventory management and scheduling, with providing excellent customer service on the sales floor. Additionally, adapting to changing sales targets and motivating team members to achieve store goals can be demanding. Effective communication, strong organizational skills, and the ability to lead by example are essential to overcoming these challenges. Regular collaboration with store managers and staff helps ensure smooth operations and fosters a positive work environment.

What is the difference between Retail Sales Assistant Store Manager vs Retail Sales Associate?

AspectRetail Sales Assistant Store ManagerRetail Sales Associate
CredentialsHigh school diploma; experience in retail management often preferredHigh school diploma or equivalent
Work EnvironmentSupervises staff, manages store operationsAssists customers, stocks shelves
ResponsibilitiesOversees sales, staff scheduling, inventory, and customer serviceProvides customer assistance, processes transactions

The Retail Sales Assistant Store Manager typically has more responsibilities, including supervising staff and managing store operations, while the Retail Sales Associate focuses on customer service and sales support. The roles differ mainly in scope and level of responsibility, but both require strong communication and retail experience.

How much does a retail sales assistant store manager earn in retail?

A retail sales assistant store manager typically earns between $35,000 and $60,000 annually, depending on experience, location, and store size. They often receive additional benefits such as bonuses, commissions, and employee discounts, and may be required to oversee staff and manage daily store operations.

How much does a retail sales assistant store manager earn?

A retail sales assistant store manager typically earns between $35,000 and $60,000 annually, depending on experience, location, and store size. They often receive additional benefits such as bonuses, employee discounts, and flexible schedules.

What cities near Santa Rosa, CA are hiring for Retail Sales Assistant Store Manager jobs?

Cities near Santa Rosa, CA with the most Retail Sales Assistant Store Manager job openings:

Assistant Store Manager

Santa Rosa, CA • On-site

O'Reilly Auto Parts
Individual, Family and Community Social Assistance • 10K+ employees

$18.21 - $24.50/hr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 17 days ago


O'Reilly Auto Parts rating

5.2

Company rating: 5.2 out of 10

Based on 1,919 frontline employees who took The Breakroom Quiz


Job description

Compensation Pay Range:
$18.21 - $24.50
The actual hourly rate will equal or exceed the required minimum wage applicable to the job location. Additional compensation includes annual, quarterly performance, or premiums may be paid in amounts ranging per hour in specific circumstances. Premiums may be based on schedule, facility, season, or specific work performed. Multiple premiums may apply if applicable criteria are met.
The Assistant Store Manager will support the Store Manager in areas of sales, customer service, store appearance and store operations. This position will manage the store during the Store Manager's absence and/or when working opposing shifts. The Assistant Manager will be expected to lead the store team members in servicing customers.
Bilingual candidates encouraged to apply.
ESSENTIAL JOB FUNCTIONS
Lead the store team members in providing excellent customer service to retail and professional customers.
Supervise the customer service levels on the retail showroom to include team member execution on customer service programs (Related sales, Hi5, Rock the Call, Never Say No, Rock the Lot, etc...)
Work with the store manager to ensure the retail sales counter is adequately staffed, especially during peak retail business hours (lunch, late- afternoons, evenings, weekends, etc.)
Assist the store manager in setting team member goals, providing feedback on goal achievement, coaching/mentoring team members, and making sure team members are staying current on their individual training.
Assist in the hiring process by completing recruiting tasks, scheduling and participating in interviews, evaluating candidates, and collaborating with management to ensure the selection of qualified team members.
Make sure telephone is answered according to company policy.
Ensure all buy online/ship to store, hub and store to store transfers, and DC add orders are processed in a timely manner and customers are contacted upon shipment arrivals as needed.
Utilize electronic outside purchase order ledger to ensure special orders and outside purchases are handled efficiently and according to procedure.
Ensure retail customer returns and exchanges are processed in an efficient and friendly manner, refunds are issued accurately using the correct payment methods, and returned merchandise is processed or staged in the returns area correctly.
Ensure all merchandise, including core charges and warranties, are invoiced before product leaves the store.
Ensure that Zipline messages are communicated, and Image Maker and merchandising tasks are delegated and completed as assigned.
Make sure all team members are complying with company policies specifically; adhering to the posted work schedule, changes/deviations are being approved by a member of management, and team members are clocking in/out accordingly.
Perform all store opening/closing duties, including performing day end procedures, verifying/securing money/deposits according to company policy, preparing bank deposits as needed, ensuring all night security lights are on, locking doors and securing building, arming/disarming security alarms, and checking/securing/locking delivery vehicle(s) parked in a secure designated area.
Assist the store manager in maintaining the store building, parking lot, exterior signage/lighting, computer hardware, in-store service/test equipment, and delivery vehicles.
All other duties as assigned.
SKILLS/EDUCATION/KNOWLEDGE/EXPERIENCE/ABILITIES
Required:
Sales Specialist Training, Assistant Manager Certification and RSS Certification
Desired:
Certified Parts Professional Certification; ASE Certification
Fluency in multiple languages (Spanish is highly desired)
O'Reilly Auto Parts has a proven track record of growth and stability. O'Reilly is full of successful career stories and believes in a strong promote-from-within philosophy, encouraging you to grow your career along with the organization.
Total Compensation Package:
  • Competitive Wages & Paid Time Off
  • Stock Purchase Plan & 401k with Employer Contributions Starting Day One
  • Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)
  • Team Member Health/Wellbeing Programs
  • Tuition Educational Assistance Programs
  • Opportunities for Career Growth

O'Reilly Auto Parts is an equal opportunity employer. The Company does not discriminate on the basis of race, religion, color, national origin or ancestry (including immigration status or citizenship), sex, sexual orientation, gender identity, pregnancy (including childbirth, lactation, and related medical conditions,) age (40 and over), veteran status, uniformed service member status, physical or mental disability, genetic information (including testing or characteristics) or another protected status as defined by local, state, or federal law, as applicable.
Qualified individuals with a disability may be entitled to reasonable accommodation under the Americans with Disabilities Act. If you require a reasonable accommodation during the application or employment process, please send an email to: rar@oreillyauto.com or call (800) 471-7431 option 1, and provide your requested accommodation, and position details.

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