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Advocates for Trans Equality

Director of Marketing

$135K - $145K/yr

Remote, near a major airport Advocates for Trans Equality (A4TE) is seeking a dynamic and strategic Director of Marketing to lead our marketing communications, brand management, and creative strategy.

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Director of Marketing

Advocates for Trans Equality

Remote

$135K - $145K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 2 days ago

Job description

Position:Director of Marketing
Department:Advancement
Reports to:Chief Advancement Officer (subject to change)
FLSA Status:Exempt, Full-Time
Union Status:Not Union Eligible
Location:Remote, near a major airport
Advocates for Trans Equality (A4TE) is seeking a dynamic and strategic Director of Marketing to lead our marketing communications, brand management, and creative strategy. As a member of the Management Team, the Director of Marketing is responsible for increasing awareness of A4TE's mission, programs, and its brand to drive awareness of and support for trans, gender non-conforming, and non-binary people. This role will lead the development and implementation of comprehensive and innovative marketing initiatives, campaigns, and related activities that elevate the organization's work, inspire action, and deepen our connection with the communities we serve.
The ideal candidate is a creative, data-driven leader with strong storytelling abilities, exceptional project management skills, and a deep commitment to advancing trans equality and social justice.
Duties and Responsibilities
Strategic Marketing Leadership
  • Develop and execute an integrated marketing strategy (social, email, web, print, and paid media) that aligns with A4TE's mission, vision, and organizational goals.
  • Identify and implement innovative marketing strategies to enhance mission-driven brand awareness and engagement, donor and volunteer acquisition, and spotlight our leadership and experts.
  • Promote A4TE's mission, programs, and impact through growth-oriented marketing initiatives tied to measurable Key Performance Indicators (KPIs).
  • Oversee the creation and maintenance of high-impact marketing materials and content (i.e., brochures, fact sheets, white papers, presentations, etc.)
  • Develop audience segments and persona strategies to enhance engagement among donors, volunteers, partners, and other key stakeholders.
  • Cultivate and maintain relationships with influencers, community leaders, and partner organizations to amplify A4TE's message and reach.
  • Support rapid response communications and provide guidance on messaging for timely and sensitive issues.
  • Represent A4TE at public events, conferences, and community meetings to build awareness and partnerships.

Brand Strategy & Campaign Development
  • Lead the creation, implementation, and ongoing refinement of A4TE's brand strategy to ensure consistency and alignment with organizational values.
  • Maintain a cohesive and consistent brand identity across all communications, including digital, print, and in-person experiences.
  • Serve as creative director, responsible for A4TE's overall creative vision and execution, overseeing the creation of compelling high-quality content across various audiences.
  • Collaborate with key staff to create a unified, mission-driven narrative that inspires engagement and support.
  • Uphold and integrate principles of diversity, equity, and inclusion across all brand and communication efforts.
  • Manage and ensure brand and style guide are accurately and consistently applied across the organization, ensuring messaging clarity and consistency across all internal and external platforms.
  • Ensure all campaigns are mission-aligned, emotionally resonant, and data-informed for maximum engagement and impact.
  • Provide staff training and guidance to ensure A4TE's brand strategy remains fully aligned across departments.
  • Drive awareness and participation in A4TE's programs, advocacy initiatives, and fundraising campaigns.

Promotion and Event Marketing
  • Oversee the planning, promotion, and execution of organizational events from concept to completion.
  • Develop event marketing strategies, including messaging, design, and digital promotion across social media and email channels.
  • Identify and pursue strategic opportunities for brand exposure such as conferences, sponsorships, partnerships, and speaking engagements.
  • Serve as co-chair of the Speaking Request Committee, evaluating and managing public speaking opportunities that align with organizational goals.
  • Lead and oversee media relations strategies, including press releases, pitches, op-eds, and crisis communications.
  • Identify and cultivate strong press relationships with beat reporters and journalists, influencers, and media partners.

Leadership & Management
  • Lead the Marketing department, including direct supervision of a team which currently includes a Digital Strategist and Multimedia Specialist, and develop a long-term vision for the department's key bodies of work and anticipated team growth.
  • Serve as a member of Advocates for Trans Equality's Leadership Team, providing overall leadership, strategic direction, and management to the organization, and support strategic planning and budgeting.
  • Regularly advise Management Team members on key branding and marketing developments, news, and events. Collaborate with the Management Team members as appropriate to develop strategic responses.
  • Hire, train, and supervise department employees and interns, ensuring that recruitment, onboarding, and professional development practices are aligned with Advocates for Trans Equality's vision and values.
  • Serve as a key spokesperson for A4TE and manage media relations to strengthen public perception and visibility.
  • Deliver Board and staff trainings about organization-wide marketing matters, as needed.
  • Special projects, research, and other duties as assigned.

Required Qualifications
A4TE Education Fund acknowledges that applicants from communities that have been historically marginalized are less likely to apply for positions unless they feel that they completely meet all qualifications listed in a job description. We understand that an ideal candidate might not completely meet the criteria listed above or be equally proficient in each area; we especially encourage applicants who are impacted by A4TE's work to submit their application anyway.
  • Position Experience: A minimum of 7 years of proven success developing and implementing comprehensive marketing and brand strategies that drive engagement and support organizational goals. Strong understanding of nonprofit branding, messaging, and audience engagement principles. Expertise in digital marketing, including social media, email campaigns, SEO/SEM, content strategy, and analytics.
  • Leadership: Previous leadership experience - at least 3 years in a leadership or management role, ideally within the nonprofit or advocacy sector.
  • Supervision and Management Experience: A minimum of 3 years of supervision, which includes successfully managing, inspiring, and developing a strong team of permanent, full-time employees.
  • Content Development Experience: Exceptional writing, editing, and storytelling skills, with the ability to craft compelling, mission-aligned narratives for diverse audiences.
  • Project Management Experience: Highly organized, detail-oriented, and proactive self-starter with strong project management skills. Adept at managing multiple priorities simultaneously while maintaining focus, adaptability, and adherence to deadlines.
  • Understanding of Transgender Justice: A deep and nuanced understanding of issues affecting transgender people as well as an understanding of how racism, classism, and other systems of inter-connected oppressions affect trans people. Strong belief in A4TE's mission and the people who are driving the work forward.
  • Understanding of Racial and Economic Justice: Ability to utilize a dynamic understanding of the impact of racial and economic justice and systems of inter-connected oppressions to improve equity in operations and organizational decision-making.
  • Technological Knowledge: Proficiency with digital marketing and creative tools, like Canva and Adobe, and analytics platforms; ability to adapt to emerging technologies and trends. Technical experience with Every Action or other CRMs desired. Experience in all areas of MS Office 365 and collaborative tools, such as Slack, Asana, and Zoom.

Preferred Qualifications and Skills
  • Organizational Experience: Direct experience in social justice, organizing, and/or movement building organizations.
  • Language Proficiency: Fluency or proficiency in a language other than English, especially Spanish.
  • Development Partnership: Experience partnering with development teams to produce marketing materials that support fundraising, sponsorship, and donor cultivation efforts.
  • Event Experience: Experience planning, executing, and marketing events-from concept through completion-to elevate organizational visibility and engagement.

Traits of Successful Candidates
  • Trustworthy & Collaborative: Excellent relationship and trust building capabilities and a demonstrated track record building, leading, and managing teams; serving as a coach and mentor to staff across a range of areas. An earned reputation for being trustworthy, with excellent judgment and discretion. Kindness and strengths-based leadership: someone who sees value in every person and communicates respect and encouragement to people at all levels; a passionate investment in the well-being and success of staff. A willingness to accept input and feedback from colleagues at all levels of the organization.
  • Communication Skills: Effective verbal and written skills to communicate complex policies and procedures to ensure staff have the information needed for their position responsibilities and overall organizational workflow; ability to listen to staff concerns and feedback to assist in working together for solutions that comply with organizational policies. Ability to understand organizational needs and contracts to communicate with those outside of the organization.
  • Responsive Problem-Solving Skills: Agile project management skills, ability to develop and implement new strategies and procedures, and meet multiple competing deadlines. Strong strategic thinking and analytical and problem-solving skills.
  • Self-Direction: Initiative and ambition to ensure that all projects are moving forward. Ability to adapt as needed, self-manage, and prioritize between and manage multiple demands.
  • Optimism: A positive and productive attitude to problem-solving within the context of intense social justice work. Optimistic and resourceful, with strong self-awareness, cultural competence, emotional intelligence, and humility; grounded and flexible with a high degree of integrity and transparency.
  • Strength and Persistence: The ability to be exposed to transphobia and other kinds of discrimination or stress on a daily basis and keep fighting hard for transgender equality.
  • Prioritization and Detail Orientation: Ability to set and meet goals, prioritize, plan, manage, and complete work on deadline and in optimum quality. Excellent planning, forecasting, strategic thinking, analytical and problem-solving skills.

Application Requirements
Please successfully upload and submit the following required materials listed below. Only full and complete applications submitted via BreezyHR will be considered. Incomplete applications missing any materials are automatically disqualified.
  • A complete resume or curriculum vitae (C.V.).
  • A thoughtful cover letter describing your interest in working at A4TE and what makes you a good fit for this role. We review every complete submission, so don't waste the opportunity to introduce yourself and your experience for the desired position.
  • One sample of your professional writing that demonstrates your ability to develop and communicate strategic concepts. Examples may include a campaign strategy document, strategic plan, project or content strategy memo, or other similar materials primarily authored by you. Writing samples should not exceed 1,000 words. Please redact or remove any confidential or proprietary information as appropriate.
  • At least one example of a visual or graphic asset created primarily by you that showcases your design skills and ability to communicate brand identity and messaging effectively. This may include social media graphics, event collateral, infographics, or other relevant materials.

Salary & Benefits
The starting salary range is between $135,000 to $145,000. The Director of Marketing is a full-time, exempt position and is not union eligible. The listed salary range is based upon years of required professional experience, the scope of responsibilities, and pay equity with our existing staff. Salaries are only negotiable within the stated range. A4TE offers a robust benefits package that includes 100% employer-paid medical, vision, dental, and life insurance; employer contributions to spousal and dependent healthcare; employer contributions to 403(b) retirement plan; monthly remote work stipends; access to gender-affirming healthcare pool; name and identity document change support; and generous holidays, sick, and vacation time.
Location
This position is remote but requires being in the contiguous United States and located near a major airport. Minimal travel may be required.
Timeline
Anticipated start date ASAP, but ideally July or August 2026.

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