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Google Ads Specialist -- Optometry Practice (Contract, Remote)

Gravitas

Herndon, VA • Remote

$45 - $50/hr

Full-time, Part-time

Posted 3 days ago

New


Job description

Google Ads Specialist (Contract / Freelance / Remote) — Part-Time, Hourly
Solaire Vision


Read carefully before applying: This is a part-time, hourly contract engagement. It is not a path to full-time employment, and candidates currently prioritizing full-time roles should not apply. 


About the Role
Solaire Vision already runs Google Ads in-house with solid, measurable results. We're not looking for someone to build from scratch or to guess at what's wrong — we're looking for an experienced specialist who can audit a working account, find what an outsider with sharp instincts would find, and prove they can beat our current numbers with data, not assumptions.


Responsibilities

  • Audit, rebuild, and manage Google Ads Search campaigns for a multi-location optometry practice
  • Own conversion tracking accuracy, including enhanced conversions and non-branded conversion measurement
  • Develop and refine keyword strategy, ad copy, negative keyword lists, and bidding strategy
  • Report on performance with a focus on non-branded lead volume and true cost per conversion — not vanity metrics
  • Provide monthly written reporting and strategic recommendations


    What Will Disqualify an Application

    • Full strategic plans or proposals submitted before an initial conversation. We will not review speculative "90-day plans" — they signal a template, not account knowledge, and will not be read.
    • No US work authorization and/or not being physically present in the United States; you must be in the US and have US work authorization to apply for this position.

    Qualifications

    • Demonstrated experience managing Google Ads Search campaigns with measurable results
    • Medical industry experience preferred
    • Optometry experience - OR - luxury retail marketing experience  preferred 
    • Fluency in conversion tracking setup and honest performance reporting (ability to distinguish genuine non-branded lead growth from tracking or branded-term manipulation)


    Proof of Work Requested at Application
    In lieu of a speculative plan, please submit one specific example: a real account (anonymized if needed) where you inherited an already-functioning campaign and improved it — include your actual before/after CPL or CPA numbers, and specify whether those numbers include branded search.


    Engagement Structure & Anticipated Hours

    • Month 1 (Build): 20–30 hours
    • Month 2 (Early Optimization): 8–15 hours
    • Month 3+ (Maintenance): 4–10 hours/month


    Compensation: $45-50/hour, structured around the hours per phase outlined above.


    Application Process

    1. Résumé screen
    2. One recruiter screening call (15–20 min)
    3. One final interview with the practice's Google Ads decision-maker — this is the only and final interview
      No additional rounds.