... search (SEM) and paid social. This is a senior leadership role for someone who blends sharp ... Remote applicants will be considered. * The anticipated base salary for this position is $180,000 ...
... search (SEM) and paid social. This is a senior leadership role for someone who blends sharp ... Remote applicants will be considered. * The anticipated base salary for this position is $180,000 ...
Website Performance Manager | Team Charlie-Lima-Romeo
Herndon, VA · Remote
$65K - $80K/yr
This is a full-time, remote, salaried position. Candidates must reside in the Continental, U.S ... Demonstrated working knowledge of digital marketing strategy for websites and advertising (SEM, ...
New
Website Performance Manager | Team Charlie-Lima-Romeo
Herndon, VA · Remote
$65K - $80K/yr
This is a full-time, remote, salaried position. Candidates must reside in the Continental, U.S ... Demonstrated working knowledge of digital marketing strategy for websites and advertising (SEM, ...
New
Website Performance Manager | Team Charlie-Lima-Romeo
Herndon, VA · On-site +1
$65K - $80K/yr
This is a full-time, remote, salaried position. Candidates must reside in the Continental, U.S ... Demonstrated working knowledge of digital marketing strategy for websites and advertising (SEM, ...
New
Website Performance Manager | Team Charlie-Lima-Romeo
Herndon, VA · On-site +1
$65K - $80K/yr
This is a full-time, remote, salaried position. Candidates must reside in the Continental, U.S ... Demonstrated working knowledge of digital marketing strategy for websites and advertising (SEM, ...
New
AI Content Marketing Strategist
Tysons, VA · On-site +1
Cellebrite is seeking an AI Content Marketing Strategist that will work horizontally across ... SEO to improve structured content and E-E-A-T signals for AI citation and discoverability (AEO ...
AI Content Marketing Strategist
Tysons, VA · On-site +1
Cellebrite is seeking an AI Content Marketing Strategist that will work horizontally across ... SEO to improve structured content and E-E-A-T signals for AI citation and discoverability (AEO ...
Basic understanding of SEO, SEM, digital media principles, tactics, and practices * Ability to work independently from a remote/home office * Ability to deliver powerful presentations tailored to a ...
Quick apply
Basic understanding of SEO, SEM, digital media principles, tactics, and practices * Ability to work independently from a remote/home office * Ability to deliver powerful presentations tailored to a ...
High-ticket Closer
Washington, DC · Remote
$250K/yr
US - fully remote We're hiring a high-performance closer to sell QuickRank, AI-powered local SEO ... marketing background Strong understanding of local lead generation, SEO, Google Maps, or paid ads ...
High-ticket Closer
Washington, DC · Remote
$250K/yr
US - fully remote We're hiring a high-performance closer to sell QuickRank, AI-powered local SEO ... marketing background Strong understanding of local lead generation, SEO, Google Maps, or paid ads ...
This Director owns a dedicated portfolio of clients whose work spans paid media, organic social, email marketing, content, SEO, and influencer strategy - serving as the primary strategic partner and ...
This Director owns a dedicated portfolio of clients whose work spans paid media, organic social, email marketing, content, SEO, and influencer strategy - serving as the primary strategic partner and ...
This Director owns a dedicated portfolio of clients whose work spans paid media, organic social, email marketing, content, SEO, and influencer strategy serving as the primary strategic partner and ...
Quick apply
This Director owns a dedicated portfolio of clients whose work spans paid media, organic social, email marketing, content, SEO, and influencer strategy serving as the primary strategic partner and ...
High-ticket Closer
Washington, DC · Remote
$250K/yr
US - fully remote We're hiring a high-performance closer to sell QuickRank, AI-powered local SEO ... marketing background • Strong understanding of local lead generation, SEO, Google Maps, or paid ...
Quick apply
High-ticket Closer
Washington, DC · Remote
$250K/yr
US - fully remote We're hiring a high-performance closer to sell QuickRank, AI-powered local SEO ... marketing background • Strong understanding of local lead generation, SEO, Google Maps, or paid ...
Senior Associate, Outbound Marketing Strategy & Operations - Performance Marketing (Hybrid)
Mclean, VA · On-site +1
At least 1 year of experience in social media or search engine marketing * Prior financial industry or media agency experience At this time, Capital One will not sponsor a new applicant for ...
New
Senior Associate, Outbound Marketing Strategy & Operations - Performance Marketing (Hybrid)
Mclean, VA · On-site +1
At least 1 year of experience in social media or search engine marketing * Prior financial industry or media agency experience At this time, Capital One will not sponsor a new applicant for ...
New
Account Director
Arlington, VA · On-site +1
... SEM * Experience with or understanding of direct mail audiences and metrics, as well as a broad ... Flexible work hours, remote work environment (with access to our Arlington, VA offices for local ...
Account Director
Arlington, VA · On-site +1
... SEM * Experience with or understanding of direct mail audiences and metrics, as well as a broad ... Flexible work hours, remote work environment (with access to our Arlington, VA offices for local ...
Account Director
Arlington, VA · Remote
... SEM * Experience with or understanding of direct mail audiences and metrics, as well as a broad ... Flexible work hours, remote work environment (with access to our Arlington, VA offices for local ...
Quick apply
Account Director
Arlington, VA · Remote
... SEM * Experience with or understanding of direct mail audiences and metrics, as well as a broad ... Flexible work hours, remote work environment (with access to our Arlington, VA offices for local ...
Product Marketing Manager
Rockville, MD · On-site +1
$101K - $154K/yr
... SEM, social). o Test and optimize lead generation activities to improve CTR, CVR, CPL, and pipeline contribution. • Sales Enablement o Deliver battlecards, competitive positioning, and persona ...
Product Marketing Manager
Rockville, MD · On-site +1
$101K - $154K/yr
... SEM, social). o Test and optimize lead generation activities to improve CTR, CVR, CPL, and pipeline contribution. • Sales Enablement o Deliver battlecards, competitive positioning, and persona ...
Product Marketing Manager
Rockville, MD · On-site +1
$101K - $154K/yr
... SEM, social). o Test and optimize lead generation activities to improve CTR, CVR, CPL, and pipeline contribution. • Sales Enablement o Deliver battlecards, competitive positioning, and persona ...
Product Marketing Manager
Rockville, MD · On-site +1
$101K - $154K/yr
... SEM, social). o Test and optimize lead generation activities to improve CTR, CVR, CPL, and pipeline contribution. • Sales Enablement o Deliver battlecards, competitive positioning, and persona ...
Director, Digital Engagement
Alexandria, VA · On-site +1
$130K - $145K/yr
Stay current on SEO, AEO, GEO, and all AI-driven content discovery trends. Work with stakeholders ... Marketing Technology, Email & Survey Tools Support the use and management of Salesforce Marketing ...
Director, Digital Engagement
Alexandria, VA · On-site +1
$130K - $145K/yr
Stay current on SEO, AEO, GEO, and all AI-driven content discovery trends. Work with stakeholders ... Marketing Technology, Email & Survey Tools Support the use and management of Salesforce Marketing ...
Programmatic Media Buyer
Lanham, MD · Remote
... search engine marketing, display advertising, landing page, and conversion rate optimization ... remote #LI-RS1
Programmatic Media Buyer
Lanham, MD · Remote
... search engine marketing, display advertising, landing page, and conversion rate optimization ... remote #LI-RS1
Programmatic Media Buyer
Lanham, MD · On-site +1
$75K - $85K/yr
... search engine marketing, display advertising, landing page, and conversion rate optimization ... remote #LI-RS1
Programmatic Media Buyer
Lanham, MD · On-site +1
$75K - $85K/yr
... search engine marketing, display advertising, landing page, and conversion rate optimization ... remote #LI-RS1
Programmatic Media Buyer
Lanham, MD · Remote
... search engine marketing, display advertising, landing page, and conversion rate optimization ... remote #LI-RS1
Programmatic Media Buyer
Lanham, MD · Remote
... search engine marketing, display advertising, landing page, and conversion rate optimization ... remote #LI-RS1
Enterprise Solutions Engineer - Americas
Washington, DC · Remote
$188K - $227K/yr
Semrush is a brand visibility platform, empowering marketers to command their online presence and create measurable impact. We unify SEO authority and AI visibility, so brands are found, cited, and ...
Enterprise Solutions Engineer - Americas
Washington, DC · Remote
$188K - $227K/yr
Semrush is a brand visibility platform, empowering marketers to command their online presence and create measurable impact. We unify SEO authority and AI visibility, so brands are found, cited, and ...
Perform data mining and cleaning from multiple sources (web, internal trackers, marketing platforms ... Experience working with SEO tools or keyword platforms * Experience collaborating in remote or ...
Quick apply
Perform data mining and cleaning from multiple sources (web, internal trackers, marketing platforms ... Experience working with SEO tools or keyword platforms * Experience collaborating in remote or ...
Remote Sem information
See Washington salary details
$129.7K - $131.6K
8% of jobs
$131.6K - $133.6K
8% of jobs
$135.4K is the 25th percentile. Wages below this are outliers.
$133.6K - $135.6K
11% of jobs
$135.6K - $137.5K
8% of jobs
$137.5K - $139.5K
11% of jobs
The median wage is $140.9K / yr.
$139.5K - $141.4K
8% of jobs
$141.4K - $143.4K
11% of jobs
$143.4K - $145.3K
8% of jobs
$146.1K is the 75th percentile. Wages above this are outliers.
$145.3K - $147.3K
11% of jobs
$147.3K - $149.2K
8% of jobs
$149.2K - $151.2K
11% of jobs
$129.7K
$141.6K
$151.2K
How much do remote sem jobs pay per year?
What is a Remote SEM job?
A Remote SEM (Search Engine Marketing) job involves managing and optimizing online advertising campaigns, primarily on platforms like Google Ads and Bing Ads, from a remote location. Professionals in this role focus on keyword research, ad copywriting, bid management, and performance analysis to drive targeted traffic and conversions. They collaborate with marketing teams, analyze data, and adjust strategies to improve ad effectiveness. Working remotely, SEM specialists use digital tools to monitor campaigns and communicate with clients or team members. This role requires expertise in paid search strategies, analytics, and digital advertising trends.
What are some challenges of working remotely as an SEM Specialist, and how can they be addressed?
Working remotely as an SEM Specialist often means balancing multiple campaigns, staying updated on constantly evolving platform algorithms, and maintaining clear communication with team members and clients across different locations. Effective time management, regular virtual meetings, and leveraging project management tools can help mitigate potential communication gaps and ensure smooth workflow. Remote SEM professionals should prioritize proactive reporting and maintain detailed documentation of campaign changes and results. With the right structure and tools in place, many specialists find that remote work offers increased flexibility and autonomy while still delivering strong performance results.
What are the key skills and qualifications needed to thrive in the Remote Sem position, and why are they important?
To excel as a Remote SEM (Search Engine Marketing) Specialist, you need a solid background in digital marketing, expertise in pay-per-click (PPC) advertising, and a strong analytical mindset, often supported by a relevant bachelor’s degree or Google Ads certification. Proficiency with tools such as Google Ads, Bing Ads, Google Analytics, and various bid management platforms is essential. Excellent communication, time management, and self-motivation are key soft skills for remote collaboration and client engagement. These skills are critical to drive effective SEM campaigns, analyze performance data, and achieve client objectives in a remote work environment.

Full-time
Medical, PTO
Re-posted 20 days ago
Job description
U.S. News & World Report is a multifaceted digital media company dedicated to helping citizens, consumers, business leaders and policy officials make important decisions in their lives. We publish independent reporting, rankings, data journalism and advice that has earned the trust of our readers and users for 90 years. Our platforms on usnews.com include Education, Health, Money, Travel, Cars, News, Real Estate, Careers and 360 Reviews.
We reach millions of people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms. Our signature franchises include our "Best" series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more. These guides provide an easy-to-digest list for consumers to better understand and compare when making their decisions. We continue to publish annual guides of the authoritative Best Colleges and Best Hospitals rankings on our website and in print. And our U.S. News Live flagship conferences highlight important national conversations such as Healthcare of Tomorrow .
We believe in having a broad range of talent and backgrounds at U.S. News. We strive to maintain a welcoming and inclusive workplace where everyone is given an opportunity to succeed and contribute to their fullest.
Your role in helping us shape the future:
We're hiring a Senior Director of Paid Marketing to lead the strategy, execution, and optimization of our performance marketing engine across paid search (SEM) and paid social. This is a senior leadership role for someone who blends sharp strategic thinking with deep operational rigor - and who is energized by using data, automation, and cross-functional collaboration to drive efficient, scalable growth.
You'll own a significant performance budget, set the vision for how we acquire customers through paid channels, and partner closely with Data Science, Engineering, Product, Design, Partnerships, and Legal to push the limits of what our paid program can do.
Are you up to the challenge?
Strategy & Leadership
- Define and own the multi-year vision and quarterly roadmap for paid search and paid social across all key platforms (Google, Bing, Meta, TikTok, LinkedIn, Reddit, etc.)
- Set and manage budget allocation across channels, campaigns, and audiences to maximize ROI and align with broader business goals
- Lead, mentor, and grow a team of channel managers, analysts, and specialists
Execution & Optimization
- Drive day-to-day campaign performance: creative testing, audience strategy, bid management, landing page experimentation, and budget pacing
- Build a culture of relentless testing - hypothesis-driven experimentation, clean read-outs, and rapid iteration
- Identify and deploy automation opportunities (smart bidding, dynamic creative, feed management, scripts/APIs) to scale efficiently
- analyze and build segmentations & audiences in and outside of the ad platforms to inform and make decisions on Revenue, Profit, and Quality of the leads.
- Lead building a lead scoring system to maximize Revenue, Profit, and Quality across campaigns. This includes leading cross sell strategy and utilizing multitouch and LTV models to the maximum potential
Data, Attribution & Measurement
- Implement and manage advanced attribution models to understand the full-funnel impact of performance spend
- Partner with Data Science to refine LTV/CAC calculations, build and maintain incrementality testing programs, and use deep-funnel signals to inform bidding strategies
- Develop the measurement framework that distinguishes incremental growth from harvested demand - and use it to make smart reinvestment decisions
- Own paid marketing reporting: dashboards, exec updates, and the narrative behind the numbers
Cross-Functional Partnership
- Partner with Data Engineering to ensure clean, reliable data pipelines for attribution and optimization
- Work with Product Management to align acquisition funnels and product experiences to maximize conversion and yield
- Collaborate with Partnerships on co-marketing, pricing and platform-specific opportunities
- Work with design & brand partners to produce performance-grade assets at the volume modern platforms demand
- Engage Legal and Privacy on consent frameworks, compliance, ad policies & creative approval
Position Requirements
You should definitely have:
- Minimum of ten (10) years of paid marketing experience, inclusive of 4 years leading teams at the Director level or above
- Bachelor's degree in a related field or equivalent experience required.
- Demonstrated track record of scaling paid search and paid social programs at meaningful budget levels (eight-figure annual spend or more)
- Deep technical fluency with major ad platforms and analytics tools
- Strong command of attribution methodology - MMM, MTA, incrementality testing - and the trade-offs between them
- Comfort partnering with Data Science on statistical concepts: causal inference, geo-experiments, holdout design
- Experience driving automation through APIs, scripts, or third-party tools
- Excellent communicator who can translate complex measurement concepts for executives and align cross-functional partners
- Bias for action, strong commercial instincts, and intellectual honesty about what's working and what isn't
It would be nice if you had:
- Background in a variety of lead gen marketplaces
- Experience in financial services categories, particularly insurance
What it's like to work with us:
Talent is our best asset!
We invest in people with passion and potential who understand U.S. News' dedication to our consumers.
• Entrepreneurial, mission-driven culture with core values of quality and integrity
• Focus on fostering personal and professional growth
• Competitive benefits including paid vacation time, medical, tuition reimbursement, and training
• Collaborative Work Environment ~ Fun, diverse, inclusive and ambitious co-workers
Other Job Info:
- These statements are intended to describe the general nature and level of work being performed by employees assigned to this job. This is not intended to be an exhaustive list of all responsibilities, duties, and skills required of employees assigned to this job.
- U.S. News & World Report strongly encourages all employees to be fully vaccinated (including boosters).
- Strong preference for New York or Washington, DC based applicants to work a hybrid schedule in those office locations. Remote applicants will be considered.
- The anticipated base salary for this position is $180,000 to $230,000. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, interview performance, and if applicable, the location in which the applicant lives and/or from which they will be performing the job.
Full-Time/Part-Time
Full-Time
Number of Openings
1
About the Organization
U.S. News & World Report is a publisher of news and information that empowers people to make better, more informed decisions about important issues affecting their lives.
EOE Statement
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
Tags
This position is currently accepting applications.
About US News & World Report
Sourced by ZipRecruiter
Industry
Software development
Company size
201 - 500 Employees
Headquarters location
Washington, DC, US
Year founded
1933