Market Manager (Remote)
Overview:
The Market Manager is an expert and advocate in the assigned multi-state region who is passionate, connected, knowledgeable and pioneering. The role will focus on growing the WM marketplace through a variety of in person touch points that include effective sales support activities, regional event & marketing partnerships and reinforces the brand's authenticity as a category leader. The Market Manager leads the market through authentic, meaningful and impactful programming.
The impact you'll make:
- Manage specific regional territories to achieve marketing goals & objectives.
- Grow WM customer base by increasing full funnel customer acquisitions.
- Coordinate regular account visits with the revenue team, dispensary clients and brand clients to facilitate "retail appreciation days".
- Enhance client relationships through meaningful engagement and support activities.
- Manage existing relationships and engage new potential customers.
- Execute culturally relevant strategies & programs that support WM clients, customers and the industry.
- Liaises with the Weedmaps Cultural and Events department to suggest locally relevant activations.
- Executes programming within an allocated marketing budget.
- Understands regional marketing plans and tailoring them to maximize field market spend.
- Works with & leads key stakeholders in developing and executing campaigns, partnerships and events within their market.
- Develops strategic partnerships with culturally relevant partners.
- Evaluates partnerships, events, campaign and marketing strategies' return on investments (ROI).
- Supports overall revenue and marketing team goals and programs.
- Drives Weedmaps collaborative strategic partnership programs within the multiple categories, i.e., Entertainment, Fashion, Cause, Creative, Sports worlds.
- Manages all aspects of event production including: agreement negotiation and execution, planning and project management, budgeting and invoicing, internal coordination with cross functional teams, vendor negotiation and management, risk assessment, logistics (permitting, shipping, ROS, load-in/out, set-up/strike-down, merchandising, staff management), pre and post event reporting.
- Inspires the team to achieve their potential by providing a clear vision, goals, and actionable feedback.
- Effectively manage stakeholders to achieve regional market OKRs.
- Ensures all stakeholders are trained and execute to company standards.
- Drive a company owned vehicle for business events.
What you've accomplished:
- Bachelor's degree in business, marketing, communication or other related field.
- 7 years experience in marketing or other related management role
- Knowledgeable of cannabis marketing best practices
- Professional, philanthropic, and/or community experience in the cannabis industry
- Experience with marketing tools and software
- Experience working in the technology industry
- Ability to interact with people of all different levels and backgrounds in a team environment
- Excellent organization and communication
- Leadership, problem solving, and networking skills
- Must have a valid driver's license with minimal points
- Ability to travel up to 80%
Bonus points:
- Previous cannabis industry experience
The base pay range for this position is $99,633 - $113,500 per year, and a competitive bonus
2026 US Benefits for Full Time, Regular Employees:
- Physical Health (Medical, Dental & Vision)
- 100% employer-paid premium for employees
- Up to 80% coverage for dependents
- Company HSA contribution with the High Deductible Health Plan
- 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
- Basic Life, Voluntary Life and AD&D Insurance options
- Supplemental, voluntary benefits
- Student Loan Repayment/529 Education Savings with a monthly company contribution
- FSA (Medical, Dependent, Transit and Parking)
- Voluntary Life and AD&D Insurance
- Critical Illness Insurance
- Accident Insurance
- Short- and Long-term Disability Insurance
- Pet Insurance
- Identity theft protection
- Legal access to a network of attorneys
- PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
- Paid parental leave
Why Work at Weedmaps?
Life at Weedmaps means innovation and heart. Come join us if you care about the plant, the people who love it, and are ready to let your talent shine. We foster a bustling and collaborative culture that revolves around an environment that focuses on the benefits of weed, and the community that supports it.
You too can have a hand in shaping the industry's future; ready to roll with us?
See how we've grown-our journey, leadership team, and what's next at Weedmaps.com/corporate
About Weedmaps:
Founded in 2008, we've grown from a small startup to a global leader in the cannabis industry. Our dedication to transparency, education, and community has set us apart, and today, we proudly serve cannabis to consumers and businesses in the U.S. and worldwide.
"Freedom to choose. Freedom to access. Freedom to enjoy."
Notice to prospective Weedmaps job applicants:
Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following:
- Our recruiters will always communicate with candidates through an @weedmaps.com email address.
- CORRECT: jlebowski@weedmaps.com
- INCORRECT: jlebowski@gmail.com
- Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps.
- If you are interested in a role at Weedmaps, please apply through our established channels.
- Weedmaps Careers Page or LinkedIn
If you are unsure if a communication is legitimate, please contact our recruitment team at talentops@weedmaps.com and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!
Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at peopleoperations at weedmaps.com if you would like to confidentially discuss a potential accommodation during the interview process.
