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Director of Homeschool Marketing (Remote Based)

Our client, a leading provider of structured literacy programs for homeschool families and educators is looking for a strategic, data‑driven Director of Homeschool Marketing to build and scale their direct‑to‑consumer (DTC) marketing engine. This newly created leadership role is designed to accelerate awareness, demand and revenue growth across a passionate and rapidly evolving homeschool market.

This individual will own and build the full-funnel marketing strategy, from brand storytelling to performance marketing, with consistent visibility to the executive team. They will work on driving e-commerce and wholesale channels through email, social, paid media, partnerships, events, and more. This person must be a data driven marketer who has experience gathering insights across the funnel, defining KPIs tied to revenue and running continuous testing to optimize growth. This is a fast-paced, high-impact opportunity to combine category expertise with modern growth marketing to position our client as the clear leader in homeschool curriculum.

This position reports into the SVP, Marketing. It is a remote based position that and will require up to 20% travel to conferences, as well as other company and industry events.

Responsibilities:

• Strategic Leadership

o Partner with senior leadership (SVP, Homeschool; SVP, Marketing) to define and execute growth strategy.

o Own annual marketing planning, budget, and performance outcomes.

o Translate deep homeschool market insights into scalable growth strategies.

• Brand & Content Leadership

o Elevate our client’s position as the trusted authority in homeschool curriculum.

o Lead development of differentiated messaging, storytelling, and content strategy.

o Establish and enforce cohesive brand standards across all channels.

• Channel & Growth Marketing

o Drive a high-performing, multi-channel program across:

▪      Email lifecycle & automation

▪      Organic and paid social

▪      Performance media (search, display, retargeting)

▪      Affiliate, influencer, and partnership marketing

▪      Events and community engagement

o Expand affiliate and partnership ecosystems to accelerate revenue growth.

• Performance & Team Leadership

o Define KPIs, dashboards, and insights that drive decision-making.

o Implement a test-and-learn culture focused on continuous optimization.

o Grow, lead, mentor, and develop a team of marketers. Build future organizational capability.

Qualifications:

• Bachelors degree is required.
• 7+ years of progressive DTC marketing experience, ideally within homeschool curriculum.
• Deep knowledge of the homeschool ecosystem (buyer personas, funding sources, competitive dynamics).
• Management experience growing and developing high performing teams with an empathetic leadership style.
• Proven track record driving eCommerce growth through multi-channel strategies.
• Experience scaling affiliate or partnership marketing programs.
• Strong leadership presence with the ability to influence cross-functional stakeholders.
• Analytical mindset paired with creative problem-solving.

Technical Experience:

• HubSpot (required)
• Ecommerce platform experience required, WooCommerce preferred
• Content management experience required, WordPress preferred
• AI-enabled tools (e.g., Copilot, Liminal)

Benefits:

Our client offers a generous benefits package which includes life, health, dental, vision, STD, LTD insurance, 401(k), PTO, paid holidays, expense reimbursement and more.

Salary Range:

This role offers a base salary of $130,000 - $140,000, with additional bonus potential based on performance.

About our client:

Our client is a leading provider of structured literacy programs for homeschool families and educators. Its multi-sensory, step‑by‑step programs deliver evidence‑based instruction designed to build confidence and lasting academic success. Trusted by families and educators worldwide, our client is committed to making high‑quality literacy and math instruction engaging and accessible across home and school settings.

Through recent acquisitions, the company now serves districts, schools, homeschool families, and private learning environments with proven foundational literacy and math solutions. Our client is committed to advancing research and best practices in the science of reading, science of math, and broader science of learning.

They have a fully engaged and highly committed leadership team who cares deeply about their mission. They’ve hired the best from inside and outside the industry. This is a tremendous opportunity to join a company positioned for continued significant growth. An added plus is knowing that what you’re doing every day is making a significant difference in children’s lives. Come work with a group of smart, fun, passionate professionals who value creativity, innovation, and making an impact.

Our client is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.