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Reporting to the Director, Nudge Unit & Behavioral Insights, the Behavioral Scientist, Nudge Unit & Behavioral Insights, will support the company's efforts to apply behavioral insights (i.e., "nudges" and other behavioral insights techniques) to improve the decisions, experiences, and health of BCBSMA's members, network providers, and employees. All Nudge Unit activities will further BCBSMA's strategic pillars: quality, equity, affordability, and consumer experience.

In May 2020, BCBSMA formed an internal Nudge Unit, led by its Performance Measurement and Improvement (PMI) division, and assisted by consultants and selected academics. Early goals have included helping key operational units (e.g., medical management, member and provider communications, contracting and network management) recognize opportunities to apply behavioral insights to improve member and provider decision making, developing behavioral insights-informed versions of submitted interventions (or developing new interventions where none had existed before), and deploying these interventions to maximize their evaluability and value to the health plan and its members.

Since its inception, the BCBSMA Nudge Unit has deployed over 100 behavioral insights-informed interventions, preferring randomized deployments to maximize evaluability. These interventions have included efforts to improve guideline-concordant screening uptake, medication use, laboratory testing, and provider billing patterns. Intervention channels include unidirectional communications (e.g., letters, emails, text messages, faxes) and more complex choice architecture (e.g., BCBSMA's member app, which has more than 1 million users).

The Behavioral Scientist will play an integral role in project execution, contributing to research, analysis, writing, and project coordination across a diverse portfolio of work. This position is ideal for someone who is intellectually curious, highly organized, and committed to using behavioral science to address complex social challenges.

This position is open to candidates based in Massachusetts as well as remote, US-based candidates.

Your Day to Day:

• Support the Director and other Nudge Unit staff in the design and implementation of behavioral science projects.

• Draft reports, deliverables, and other written products that communicate behavioral insights clearly and effectively.

• Conduct literature reviews and synthesize academic and applied research to inform project recommendations.

• Assist in developing presentations, training materials, and other resources for internal partners and stakeholders.

• Coordinate project activities by tracking timelines, monitoring deliverables, and maintaining organized project documentation.

• Contribute to research and evaluation activities, including study design, data collection, analysis, and interpretation, as appropriate.

• Collaborate with colleagues across teams to integrate behavioral insights into programs, strategies, and organizational initiatives.

• Stay current on developments in behavioral science and identify opportunities to strengthen our work through emerging evidence and best practices.

What We're Looking For:

• Demonstrated knowledge of behavioral science principles and their practical application.

• Experience supporting or managing projects involving multiple stakeholders and competing priorities.

• Knowledge of research methods and evaluation approaches, including qualitative and quantitative methods.

• Excellent written, verbal, and interpersonal communication skills.

• Strong organizational skills, attention to detail, and ability to manage multiple projects simultaneously.

• Ability to work independently while contributing effectively to a collaborative team.

• Familiarity with behavioral intervention design, implementation, and evaluation.

• Experience developing presentations and communicating research findings to diverse audiences.

• Knowledge of US health care industry and external environment preferred.

What You'll Bring:

• Bachelor's degree in Behavioral Science, Psychology, Economics, Public Policy, Sociology, or a related field.

• At least four years of relevant professional experience in behavioral science, applied research, program evaluation, consulting, or a related field.

High school degree or equivalent required unless otherwise noted above

The job posting range is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs and affordability.

This job is also eligible for variable pay.

We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and a suite of well-being benefits to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

WHY Blue Cross Blue Shield of MA?

We understand that theconfidence gapandimposter syndromecan prevent amazing candidates coming our way, so please don't hesitate to apply. We'd love to hear from you. You might be just what we need for this role or possibly another one at Blue Cross Blue Shield of MA. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be brilliant. We encourage you to bring us your true colors, , your perspectives, and your experiences. It's in our differences that we will remain relentless in our pursuit to transform healthcare for ALL.

As an employer, we are committed to investing in your development and providing the necessary resources to enable your success. Learn how we are dedicated to creating an inclusive and rewarding workplace that promotes excellence and provides opportunities for employees to forge their unique career path by visiting ourCompany Culturepage. If this sounds like something you'd like to be a part of, we'd love to hear from you. You can also join ourTalent Communityto stay "in the know" on all things Blue.

At Blue Cross Blue Shield of Massachusetts, we believe in wellness and that work/life balance is a key part of associate wellbeing. For more information on how we work and support that work/life balance visit our "How We Work" Page.