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Social Media Content Marketing Specialist

Location: Remote

Reports to: Director of Marketing
Employment Type: Full-Time

Role Mission

Transform Paradigm’s long-form ideas, insights, and video content into a high-quality, high-velocity stream of multi-channel social media assets that strengthen brand authority, deepen audience engagement, and consistently improve the performance of our marketing ecosystem.

This role requires strong fluency with AI tools (ChatGPT, Descript, HubSpot AI, etc.) to accelerate drafting, repurposing, clipping, and content refinement.

Why Paradigm

Paradigm exists to help individuals and families move forward with financial certainty, vitality, independence, and freedom, and we are entering a pivotal moment of growth where our intellectual property, video assets, and thought leadership need to scale across every major platform. Content is central to that growth.

As our Content Marketing Specialist, you will own the systems and execution that determine how the world experiences Paradigm — making this one of the highest-leverage marketing roles in the company.

What Success Looks Like (12-Month Outcomes)

A-Players thrive on clarity and challenge. Success in this role means:

Deliver 20–25+ high-quality, platform-ready content assets per month with 95%+ on-time delivery, ensuring each piece supports a defined business goal such as:

• Lead magnet promotion
• Webinar/event registration
• Nurture campaign engagement
• Wealth Strategy awareness
  

Channel Performance Improvement

You will be responsible for increasing engagement rates across core platforms by 20–30% through strategic repurposing, stronger hooks and  creative testing, consistent performance optimization while improving downstream action including: Link clicks, landing page traffic and email opt-ins.

Social to Lead Ownership

Own organic social lead generation by building and optimizing a multi-channel content system that produces measurable conversion into Marketing Qualified Leads (MQLs) through:Gated content, webinar/event signups, lead nurture sequences,  and CTA-driven content journeys.

Success is defined by consistent contribution to the marketing pipeline—not just reach.

Reporting and Pipeline Visibility

Provide monthly reporting that connects content performance to: Lead volume, MQL progression, campaign attribution, top-performing content themes.

Brand Alignment & Quality

Maintain content output that is polished, on-brand, and strategically aligned, requiring fewer than 5% of assets to be revised for quality or accuracy.

Operational Efficiency

Reduce turnaround time from raw asset → publish-ready content by 25%+ through improved systems, templates, and asset organization.

Content Infrastructure

Create and maintain a searchable, scalable asset library of clips, templates, thumbnails, and reusable content building blocks.

The Work You’ll Own

1. Day-to-Day Content Execution

• Translate strategy into daily publishing across social, email, and digital channels
• Move content from idea → draft → polished asset independently, without micromanagement
• Use AI tools for ideation, first-pass drafting, summarization, and content refinement
  

2. Social Media Ownership

You own planning, scheduling, publishing, and optimization across Facebook, Instagram, and YouTube.

Responsibilities include:

• Writing platform-specific captions, hooks, scripts
• Editing short-form video clips (cutting, formatting, overlays, captions)
• Creating simple graphics in Canva
• Monitoring comments and supporting community engagement
• Tracking performance and reporting insights

3. Multi-Channel Content Development & Repurposing

• Turn long-form content (videos, webinars, interviews, articles) into short-form clips, carousels, graphics, and micro-stories
• Use AI-assisted clipping, transcription, and drafting to accelerate production
• Maintain a structured asset library that improves speed and consistency
• Collaborate with marketing leadership, design, and internal experts to plan content flows and campaign themes
• Ensure all AI-assisted content is reviewed, accurate, and on-brand

4. Marketing Campaign Execution and Support

• Partner closely with the Marketing and Lifecycle teams to support high-performing social, content and emaill campaigns by:
• Coordinating content updates, CTA placement, and audience-specific messaging to align with campaign goals
• Supporting segmentation and tagging efforts to ensure the right message reaches the right audience
• Assisting with basic workflow updates and automation adjustments
• Performing thorough QA checks before deployment, including formatting, links, personalization, and compliance
• Leveraging AI tools to enhance subject line testing, draft refinement, and light personalization at scale

5. AI-Assisted Content Production

• Use AI tools (ChatGPT, Claude, Jasper, Descript, HubSpot AI) to accelerate drafting, repurposing, and editing
• Generate first-pass captions, summaries, headlines, and scripts
• Leverage AI-powered video tools for clipping, transcription, or rough cuts
• Maintain a simple internal AI-use log for compliance and brand governance (tool used, prompt type, human edits)

6. Cross-Channel Campaign Support

• Ensure content execution across platforms aligns with larger marketing initiatives
• Help create unified message flows when campaigns span multiple channels

Traits of an A-Player in This Role

• High-volume producer capable of consistently delivering polished work in a fast-paced environment
• Strong content craftsperson who can turn long-form insights into compelling short-form assets
• Organized and self-directed, managing deadlines without reminders
• Proactive problem solver who brings ideas and solutions, not just execution
• Data-informed and able to iterate content based on performance insights
• Collaborative communicator who works smoothly across teams
• Comfortable with video direction or basic on-set content capture
• Fluent with HubSpot CRM
• AI-savvy, with the ability to refine AI-generated drafts into human-quality content
• Comfortable working with affluent, conservative, privacy-focused audiences

Required Skills

• 3+ years of experience managing social media and content execution for a brand, agency, or creator-driven business
• 2+ years experience in the financial services Industry or related field
• Proven ability to produce a high volume of platform-ready short-form content tied to business goals (engagement, traffic, lead capture)
• Strong video editing capability for Reels, TikTok, and YouTube Shorts, including pacing, captions, and hook-driven structure
• Excellent copywriting skills across formats, including: Social captions and headlines, strong hooks and CTAs, light email/lifecycle copy contributions
• Proficiency in Canva or similar design tools to quickly create branded, scroll-stopping creative
• Working knowledge of HubSpot, including email-building support, segmentation awareness, and CTA integration
• Experience using AI tools to enhance content workflows (drafting, repurposing, subject line testing, creative iteration)
• Strong understanding of how social content supports the funnel: From awareness through lead generation and MQL progression
• Highly organized with exceptional attention to detail, able to manage deadlines, QA processes, and multi-channel coordination
• Familiarity with Descript, Opus.pro, or AI-assisted editing tools
  
• Experience supporting or managing YouTube channels

• Ability to plan or lightly produce video shoots
• Interest in analytics, creative testing, and experimentation

How We'll Measure Success

Consistency & Reliability:

• % of planned social and supporting content delivered on time with minimal rework and strong production cadence.

Content Quality & Brand Alignment:

• Creative output is polished, on-message, and strengthens Paradigm Life’s authority, trust, and brand perception across platforms.

Channel & Funnel Performance Impact:

• Measurable improvement in key growth metrics quarter-over-quarter, including: Engagement and audience retention, link clicks and traffic to offers, lead capture and MQL contribution from social-driven campaigns

Operational Efficiency:

• A smoother, faster, and more predictable content pipeline through strong planning, repurposing systems, and clear execution processes.

Cross-Channel Collaboration & Communication:

• Proactive coordination with stakeholders across marketing, lifecycle/email, and sales support teams to ensure content aligns with campaign goals and lead-nurture efforts
  Come join our team!