About the role
We're actively evolving the Underdog brand, and we need a designer who can help bring it to life. As our Senior Graphic Designer, you'll be the hands and craft behind our visual identity - someone who can make our brand feel thrilling and alive across every channel, and who knows how to flip between a high-impact campaign and scrappy, UGC-style content without missing a beat. This is a high-ownership execution role at the center of a brand with real momentum.
- Bring the Underdog brand to life - translate evolving brand direction into executions that feel exciting, energetic, and unmistakably Underdog across social, paid, email, CRM, partnerships, and product touchpoints.
- Lead campaign design end-to-end - take projects from brief through delivery, owning the craft and pushing the visual bar at every stage.
- Flex across styles - move confidently between high-production campaign design and scrappy, UGC-native content that feels authentic and in-the-moment.
- Collaborate closely with Marketing and Product teams to bring personality, narrative, and visual consistency to creative assets across all channels.
- Upload assets to Frontify and ensure our brand library stays current and accurate for internal and external use.
- Bring a point of view - contribute ideas proactively and push work forward without needing to be pointed in a direction.
Who you are
- 5-8 years of in-house or agency graphic design experience, with a portfolio that shows range - campaigns, social, digital, branding - and a clear, confident visual sensibility.
- Expert in Adobe Creative Cloud, especially Photoshop and Illustrator; you're fast, decisive, and know how to adapt without losing your edge.
- You can make something feel thrilling - you understand what stops a scroll, creates excitement, and makes a brand stick.
- Equally comfortable doing scrappy, culturally-tuned UGC-style work as you are executing a fully produced campaign.
- You balance your own creative instincts with brand guidelines - you can work within a system and know when to push it.
- You're a self-starter - you don't wait to be told what the next step is, you see it and you take it.
- You use AI tools daily and think critically about how to apply them - you're always looking for ways to move faster and do more without compromising the work.
- You have a point of view on copy and aren't afraid to write it - you understand how words and visuals work together and can craft headlines, captions, and short-form copy that land.
- You manage multiple projects simultaneously, hit deadlines, and don't need hand-holding to figure out what's next.
Even better if you have
- Illustration, branding, or logo design experience.
- Motion or animation skills - our brand lives in video-first environments.
- Experience working within or alongside a rebranding effort.
Our target starting base salary range for this position is between $94,000 and $110,000, plus target equity. The starting base salary will depend on a number of factors including the candidate's skills and experience, among other things.
What we can offer you
- Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
- 16 weeks of fully paid parental leave
- Home office stipend
- A connected virtual first culture with a highly engaged distributed workforce
- 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents
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