Role: CRM Strategist
Location:ย Chicago, IL (Remote)
About the role:ย
The CRM Strategist supports the strategic planning and tactical execution of ourย clients'ย CRM and email marketing programs. You translate strategy into detailed campaign plans, manage campaign execution in partnership with the Campaign Management team (Mexicoย City), andย contribute analytical thinking to driveย continuous performance improvement.ย
Based in Chicago, ILย you'llย work closely with the CRMย Strategy Leadย and a team of Campaign Managers to deliver personalized, high-performing email journeys for an audience of adult learners and healthcare professionals. Pencilย connects directly toย live ad accounts - pulling creative performance data back into the production workflow in real time, so every asset is scored, tracked, and fed back into the next brief.ย You'llย use this intelligence to driveย continuousย optimization. Technical precision, platform fluency, and a test-and-learn mindset are essential.ย
We support flexible working and are open to different arrangements. We offer reasonable adjustments throughout the process.ย
What you will be doing:ย
- Support the CRM Strategy Lead in the planning and execution of email and CRMย programsย acrossย fiveย institutions.ย - including lead nurture, enrollment, and retention journeysย
- Develop detailed campaign briefs, audience segmentation logic, and personalization specifications for Campaign Managers and Email Developersย
- Monitor campaign performance - open rates, click-through rates,ย conversion, and enrolment attribution - and develop actionable recommendations forย optimizationย
- Manage A/B test design and analysis across subject lines,ย content, CTAs, and send times; document learnings and integrate them into future campaign planningย
- Maintain platform hygiene and data quality within CRM and email systems;ย coordinate data issue resolutions with the Data Analyst/Engineerย
- Partner with the Email Development team to ensure technical accuracy,ย renderingย quality, and accessibilityย compliance across all email assetsย
- Track and manage the campaign production calendar,ย coordinating with Campaign Managers,ย Copywriters, and Art Directors to ensure assets are delivered on timeย
- Contribute to QBR reporting byย compiling performance data, trend analysis, and strategic recommendationsย
- Stay current with CRM best practice and emerging email marketing technology;ย identifyย opportunities to integrate AI-drivenย personalizationย andย content optimizationย
What you need to be great in this role:ย
- Experience in CRM, email marketing, or lifecycle marketing - managing campaigns in a multi-brand or multi-programย environmentย
- Platformย proficiencyย in enterprise email marketing systems (Salesforce Marketing Cloud, HubSpot, Marketo, Eloqua, or equivalent)ย
- Strong analytical skills:ย comfortable with campaign performance data, A/B testingย methodology, and reportingย
- Experience working with segmentation logic, audience lists, andย personalizationย variablesย
- Detail-oriented and technically precise: you understand HTML email specifications, deliverability requirements, and QA standardsย
- Familiarity with higher education enrollment marketing or healthcare marketing is a meaningful differentiatorย
- Collaborative working style;ย comfortableย coordinating across multiple teams and locationsย
- Proficiencyย with AI tools relevant to email marketing - including AI-assisted subject line generation,ย content personalization, and send-timeย optimizationย
- Experience evaluating and applying AI-driven campaign insights with human editorial judgmentย
- Systematic, test-and-learn approach to campaign planning andย optimizationย
- At the time of this posting, the base salary for this position may range fromย $85,000.00ย toย $95,000.00 USD.ย Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just oneย componentย of OLIVER's total compensation package.ย
Req ID: 17876#LI-midseniorย ย