Location:
Remote, United States
Employment Type:
FullTime
Location Type:
Remote
Department
Product
Compensation:
$282.5K โ $339K โข Offers Equity
At Confluent, we are committed to providing competitive pay and benefits that are in line with industry standards. We analyze and carefully consider several factors when determining compensation, including work history, education, professional experience, and location. The actual pay may vary depending on your skills, qualifications, experience, and work location. In addition, Confluent offers a wide range of employee benefits. To learn more about our benefits click here (https://confluentbenefits.com) .
Overview
Weโre not just building better tech. Weโre rewriting how data moves and what the world can do with it. With Confluent, data doesnโt sit still. Our platform puts information in motion, streaming in near real-time so companies can react faster, build smarter, and deliver experiences as dynamic as the world around them.
It takes a certain kind of person to join this team. Those who ask hard questions, give honest feedback, and show up for each other. No egos, no solo acts. Just smart, curious humans pushing toward something bigger, together.
One Confluent. One Team. One Data Streaming Platform.
About the Role
As the Head of Product Led Growth Marketing, you will lead a team that defines and optimizes Confluentโs product-led growth strategy from acquisition through high-value customer conversion.
You and your team will collaborate across Product, Marketing, Sales, Data Science, and Engineering to optimize signup quality, strengthen funnel conversion, and maximize downstream revenue impact. Your work will include building measurement frameworks, leading experimentation agendas, optimizing digital acquisition channels, including emerging discovery levers such as answer engine optimization (AEO), and translating performance insights into clear investment decisions. You will also design and refine the product-to-sales handoff, ensuring product signals translate into effective sales engagement. This role is critical to scaling product-led acquisition and demonstrating PLG as a durable, efficient growth lever for Confluent.
What You Will Do
- Drive growth strategy and optimization: Define and optimize PLG growth strategy across the full funnelโfrom acquisition through high-value conversionโbalancing efficiency, quality, and scale across channels, programs, and experiments in collaboration with Product, Marketing, Sales, and Data Science teams.
- Lead and scale a high-performing growth team: Recruit, mentor, and manage a multidisciplinary team of growth marketers and analysts; foster a culture of high-velocity experimentation, accountability, and continuous learning while aligning individual development with Confluentโs strategic goals.
- Optimize digital marketing and channel performance: Evaluate paid marketing, organic, and product-led acquisition channels; translate performance insights into investment decisions; test and scale high-performing programs across both traditional and emerging discovery channels, including answer engine optimization (AEO).
- Build measurement frameworks and experimentation rigor: Establish metrics, models, and analytical frameworks that assess channel quality, funnel health, cohort behavior, and early indicators of longโterm customer value; lead a disciplined testing agenda to accelerate learning and improve conversion.
- Strengthen productโled sales motion and GTM alignment: Design and optimize the handoff from productโled users to salesโassisted conversion; partner with Sales and Product on GTM strategy, qualification, routing, and feedback loops; ensure alignment across product launches, marketing campaigns, activation flows, and nurture journeys.
- Evolve PLG for AI and agentic workflows: Partner with Product and Engineering to integrate AIโdriven evaluation/personalization, agentโbased customer interactions, and intelligent automation into growth workflowsโpositioning Confluent's PLG motion to capitalize on emerging AI use cases and developer behavior shifts.
What You Will Bring
- 8+ years in product management, growth marketing, growth strategy, or growth analytics with a focus on productโled growth, funnel optimization, experimentation, and revenue impact; 2+ years in a leadership role managing highโperforming teams.
- Deep understanding of growth marketing and PLG best practicesโincluding acquisition strategy, digital and paid marketing, funnel analysis, lifecycle optimization, experimentation design, and bestโinโclass PLG tooling and workflows (e.g., product analytics platforms, reverse ETL, activation tools, attribution and experimentation frameworks).
- Strong analytical and problemโsolving skills with strategic thinking ability; experience diagnosing complex funnel issues and translating analysis into clear decisions. SQL required, with experience in Hex, Tableau, Amplitude, BigQuery, or similar platforms preferred.
- Experience in enterprise software or SaaS, with proven ability to collaborate across Product, Marketing, Sales, Finance, and Data Science; excellent communication skills for both technical and executive audiences.
- Strong ownership mindset with the ability to move solutions forward in ambiguous, fastโmoving environments; proven track record leading and mentoring teams to deliver exceptional results.
What Gives You an Edge
- Experience in developer tools, cloud/data infrastructure, usageโbased business models, or other technical, developerโled product domains.
- Familiarity with AIโdriven growth strategies, agentic workflows, or integrating LLMs and intelligent automation into marketing and productโled motions.
- Track record designing and scaling productโtoโsales handoff strategies, lead qualification models, or hybrid PLGโsales conversion funnels in highโgrowth B2B SaaS environments.
- Deep expertise in advanced experimentation methodologies and building rigorous measurement frameworks for attribution, incrementality, and lifetime value prediction.
Ready to build what's next? Letโs get in motion.
Come As You Are
Belonging isnโt a perk here. Itโs the baseline. We work across time zones and backgrounds, knowing the best ideas come from different perspectives. And we make space for everyone to lead, grow, and challenge whatโs possible.
Weโre proud to be an equal opportunity workplace. Employment decisions are based on jobโrelated criteria, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by law.
Privacy Statement
Confluent is an IBM subsidiary which has been acquired by IBM and will be integrated into the IBM organization. By proceeding with this application, you understand that Confluent will share your personal information with other IBM affiliates involved in your recruitment process, wherever these are located. More Information on how IBM protects your personal information, including the safeguards in case of crossโborder data transfer, are available here (http://ibm.com/careers/us-en/privacy-policy/) .