Head of Growth & Demand Generation
Reporting to the CMO, you own and accelerate Cresta’s customer acquisition, conversion, and expansion efforts across digital, product, and automated channels. This leader will architect and execute a holistic growth strategy that unifies performance marketing, website optimization, demand generation campaigns, product growth, and lifecycle automation, ensuring every initiative drives measurable, efficient growth.
Responsibilities
- Design, unify, and execute the end‑to‑end growth strategy from awareness through activation across web, paid media, automation, product‑led initiatives, and any other channels you propose, to drive qualified pipeline and revenue.
- Lead and optimize growth marketing across channels with a focus on efficiency, scalability, and ROI.
- Oversee website strategy and conversion rate optimization, ensuring the site serves as a high‑converting demand engine and brand experience.
- Develop and scale SEO/AEO and content performance initiatives to expand reach and drive high‑intent organic traffic.
- Create demand generation campaigns that shape market perception of Cresta.
- Implement a robust experimentation framework for A/B testing and new channel evaluation.
- Collaborate cross‑functionally with Product, Product Marketing, RevOps, and Sales to align channel strategies with audience segments and pipeline goals.
- Manage agency and vendor relationships to ensure alignment and quality.
- Build, mentor, and grow a high‑performing team.
- Partner with RevOps to evaluate, implement, and optimize the growth marketing tech stack, driving better data visibility, automation, and performance measurement.
Qualifications
- Bachelor’s degree in Computer Science, Marketing, Business or related field; MBA or advanced degree a plus.
- 7+ years of progressive experience in B2B SaaS marketing, including at least 3 years in a growth leadership role.
- Proven track record of owning pipeline and revenue targets and delivering measurable business impact through digital channels.
- Experience working with enterprise buyer journeys and ABM motions.
- Proficiency with tools such as Google Ads, LinkedIn Ads, GA4, HubSpot, Salesforce, Clay, n8n, SEMrush, and dashboarding tools such as Looker or Tableau.
- Deep analytical expertise, data‑driven mindset, and strong understanding of data architecture and system interconnectivity.
- Collaborative, growth‑oriented leader with experience managing internal teams and agencies.
Preferred Qualifications
- Proven success leading marketing initiatives across multiple countries or regions.
- Industry‑specific campaign expertise.
Perks & Benefits
- Medical, dental, and vision plans designed to fit you and your family’s needs.
- Flexible vacation time to promote a healthy work‑life blend.
- Paid parental leave to support you and your family.
- Monthly Gym & Phone allowance.
- Work‑from‑home office stipend to help you succeed in a remote environment.
- Lunches and dinners included for in‑office employees via Grubhub.
Compensation At Cresta
Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location‑based pay that reflects the market and what each individual brings to the table.
Compensation for this position includes a Base, Bonus + Equity.
OTE Range: $280k–$330k.
Actual base salaries will be based on candidate‑specific factors, including experience, skill set, and location, and local minimum pay requirements as applicable. Your recruiter can provide further details. In addition, total compensation includes a comprehensive benefits package for you and your family.
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