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About Parallel Fragrances

Parallel Fragrances is a fast-growing fragrance brand that makes high-quality, oil-based scents that deliver designer-level experiences at an accessible price. We've scaled from a startup to a multi-six-figure business in under two years, driven almost entirely by short-form content and an engaged TikTok community. We're now expanding our presence with dedicated brand accounts.

The Role

We're looking for a Social Media Account Lead to own our subaccount on TikTok account end-to-end. This is a hands-on, high-ownership role: you'll set the content direction, post daily, source and create the videos that go up, manage the community, and grow the account into a meaningful brand and acquisition channel. You live on TikTok, you understand why things go viral, and you can turn a bottle on a shelf into content people actually want to watch.

What You'll Do

• Own the content calendar. Plan, schedule, and maintain a consistent daily posting cadence for the TikTok account.
• Post daily. Publish at least one video per day (sometimes more), optimized for hooks, retention, and the TikTok algorithm.
• Source and create content. Film review videos and edit short-form video in-house, repurpose and remix existing footage, coordinate UGC, and pull in creator content — whatever it takes to keep the pipeline full.
• Ride trends. Monitor trending sounds, formats, and topics daily and adapt them to the brand quickly.
• Manage the community. Respond to comments and DMs, spark conversation, and build a loyal following.
• Track and report performance. Monitor views, engagement, follower growth, and TikTok Shop conversion; share weekly learnings and double down on what works.
• Collaborate. Work alongside our paid, affiliate/creator, and broader marketing efforts so the account reinforces the wider strategy.
• Support TikTok Lives and other real-time content as the account grows.

What You Bring

• 2+ years experience with scaling a brand or creator TikTok account with demonstrable growth (please share handles you've worked on).
• Strong short-form video instincts — you know what makes someone stop scrolling.
• Hands-on content creation and editing skills (CapCut, Premiere, or similar).
• Ability to identify hooks and create intriguing captions.
• Comfort reading analytics and turning numbers into next steps.
• Organized, self-directed, and able to work in a fast-paced work environment

Nice to Have

• Experience with TikTok Shop and content that converts to sales.
• Familiarity in beauty, fragrance, or DTC e-commerce.
• Comfort on camera and/or an existing network of creators.
• Videography, graphic design, or photo-editing skills is highly encouraged.

Details

• Reports to: Head of Marketing
• Type: Independent Contractor 
• Location: Remote
• Compensation: flat rate of $800 per month

Parallel Fragrances LLC is a luxury fragrance oil brand that bridges the gap between affordability and quality fragrance products. The mission of the company is to provide each customer to find a fragrance that is parallel to a person’s lifestyle. We offer many fragrance products, including scented body butters, that range from unisex, masculine, and feminine options. This is predominantly an e-commerce brand, looking to offer other lifestyle products that are adjacent to fragrances. Together, we look good, smell great, to feel amazing!