Reflective Marketing Jobs (NOW HIRING)

JOB RESPONSIBILITIES

Marketing Strategy and Business Line Partnership

• Define and own the marketing strategy for theassigned business(es), translating business line priorities into a coordinated set of programs, content, and market activations.

• Serve as the primary marketing partner to business line leadership, managing intake, communication, and strategic alignment on marketing priorities.

• Develop go-to-market approaches thatleverageFlagstar's brand assets, thought leadership, and market positioning to build credibility in priority markets and verticals.

• Partner with the Head ofassigned segmentMarketing to ensure divisional marketing strategy is aligned with enterprise brand standards and the broader marketing operating model.

• Participatein business line reviews, leadership meetings, and field updates,representingmarketing and communicating program status, upcoming activations, and results.

Pitchbook and Content Development

• Own the development of industry-best pitchbooks, sales materials, and client-facing content that reflect the sophistication, credibility, and visual quality thebusiness'saudience demands.

• Build andmaintaina library of pitchbooks, one-pagers, market commentary, and presentation materials that bankers can deploy consistently and confidently across client conversations.

• Establish the content standard for materials, ensuring every asset is strategically grounded, on-brand, and produced to the level of quality that builds institutional credibility.

• Partner with Creative and Content teams to produce materials that meet the bar,determiningwhat is built internally and what requires specialized external production support.

• Continuously refresh and update materials to reflect current market conditions, product developments, competitive dynamics, and business priorities.

Banker Enablement

• Develop the tools, programs, and resources that allow bankers to go to market with a consistent, credible, and well-supported Flagstar story.

• Identifygaps in banker enablement bymaintainingclose relationships with relationship managers, team leaders, and business line partners, and translating field intelligence into content and program priorities.

• Ensure bankers have the market presence, thought leadership, and materials they need to build relationships and advance pipeline across all relevant verticals and client segments.

• Partner with the Brand Director to ensure banker enablement content is aligned with the enterprise brand narrative and thought leadership strategy.

Performance Measurement and Cross-Functional Collaboration

• Track and report on marketing program performance, including contentutilization, event engagement, banker adoption, and pipeline influence.

• Partner with Analytics to ensure program data is captured and connected to business outcomes.

• Collaborate with Creative, Content, Brand, and Field Marketing teams to ensure all marketing activity is coordinated, on-brand, and executed with consistency.

• Partner with Legal and Compliance to ensure all materials and programs meet regulatory requirements without sacrificing sophistication or impact.

• Uses independent judgement and discretion to make decisions.

• Analyzes and resolves problems.

ADDITIONALACCOUNTABILITIES

• Performs special projects, andadditionalduties and responsibilities asrequired.

• Consistently adheresto regulatory and compliance policies and standards linked to the job as listedand complete required compliancetrainings.Accountable tomaintaincompliance with applicable federal,stateand local laws and regulations.

JOB REQUIREMENTS

Required Qualifications:

• Education levelrequired:Undergraduate Degree (4 years or equivalent)in business, marketing, or some other related field.

• Minimum experiencerequired:8+ Yearsof progressive experience in B2B/B2Cmarketing, financial services marketing, or a closely related discipline.

• Demonstrated experience developing industry-best pitchbooks, sales presentations, and client-facing content for sophisticated commercial or institutional audiences.

• Strong content strategy and storytelling instincts, with the ability to translate complex financial topics and business line priorities into compelling, credible narratives.

• Proven ability tooperateas a strategic marketing partner to senior business line leadership, managing priorities, expectations, and deliverables with professionalism and discipline.

• Experience developing and executing marketing programs in a relationship-driven, complex sales environment.

• Financial services experiencerequired;posting segmentexperience strongly preferred.

Preferred Qualifications:

• Education level preferred:Master's Degree(or Postgraduate equivalent).

• Direct experience supporting relationship managers or bankers with pitchbook development, market commentary, and client engagement materials at a regional or national bank.

• Familiarity with B2B/B2Ccontent marketing, thought leadership strategy, and executive communications.

• Experience working in a matrixed marketing organization with shared creative and brand resources.

• Strong visual storytelling sensibility, with the ability to direct creative production and hold external partners to ahigh qualitystandard.

• Experience measuring marketing impact in a long-cycle, relationship-driven business, including pipeline influence and bankerutilizationmetrics.

Job Competencies:

• Possess deep B2B marketingexpertise, with the ability to develop strategy, content, and programs that build credibility and advance relationships in a sophisticated commercial and private banking environment.

• Demonstrate exceptional content and storytelling instincts, with the ability to develop industry-best pitchbooks and client-facing materials that reflect the quality and sophistication the audience demands.

• Display strong business line partnership skills, with the ability to build trusted relationships with bankers and business line leaders and translate their priorities into effective marketing support.

• Exhibit a high bar for creative quality, with the ability to direct production, evaluate output critically, and hold internal and external partners accountable to the standard the businessrequires.

• Demonstrate strong executional discipline, with the ability to manage multiple content and program workstreams simultaneously without sacrificing quality or strategic coherence.

• Possess the ability tooperateeffectively as an individual contributor in a fast-moving environment, taking ownership of outcomes without requiring close direction.

• Display strong written communication skills, with the ability to write clearly and compellingly across a range of formats, from executive presentations to market commentary to banker enablement materials.

• Demonstrate a data-informed approach to marketing, using program performance, banker feedback, and market intelligence to continuously refine content and program strategy.

• Demonstrates a strong ability to build andmaintaineffective relationships with stakeholders by communicating clearly,engaging in proactive collaboration, andleveragingcross functionalinsights.Aligns relationship building efforts with enterprise goals to accelerate performance and drive strategic results.

• Buildstrusted client relationships, whether internal or external, byidentifyingneeds and delivering tailored solutions to enhance the overall client experience.

• Fosters orsupportsa positive work culture and productive work environment, displayingimportanceof effective relationships with customers and stakeholders.

• Travel, less than 10%.

• Physical demands (ADA):No unusual physical exertion is involved.