Establish and steward system-wide content standards for voice, tone, readability, accessibility, and clinical clarity. Develop scalable content models, templates, and messaging hierarchies that ...
Establish and steward system-wide content standards for voice, tone, readability, accessibility, and clinical clarity. Develop scalable content models, templates, and messaging hierarchies that ...
Administrative Assistant/Proposal Coordinator
York, PA · On-site
$18 - $24.50/hr
Proofreading and editing materials for readability and compliance. * Participating in QA/QC procedures for deliverables. Requirements: The successful applicant must possess the following: * High ...
Administrative Assistant/Proposal Coordinator
York, PA · On-site
$18 - $24.50/hr
Proofreading and editing materials for readability and compliance. * Participating in QA/QC procedures for deliverables. Requirements: The successful applicant must possess the following: * High ...
Digital Accessibility & Design Administrator (Reg FT)
Pittsburgh, PA · On-site +1
$62K/yr
Crafting effective layouts for digital formats such as the CCAC website, internal portal, mobile application and other applications that enhance usability and readability. * Prototyping & Design ...
Digital Accessibility & Design Administrator (Reg FT)
Pittsburgh, PA · On-site +1
$62K/yr
Crafting effective layouts for digital formats such as the CCAC website, internal portal, mobile application and other applications that enhance usability and readability. * Prototyping & Design ...
Proofread and edit own work and work of others to improve quality, readability, and effectiveness of all training deliverables. * Other duties as assigned. (5%) QUALIFICATIONS: Minimum * Bachelor ...
Proofread and edit own work and work of others to improve quality, readability, and effectiveness of all training deliverables. * Other duties as assigned. (5%) QUALIFICATIONS: Minimum * Bachelor ...
Proven success in writing and editing professional web copy, with the ability to produce crisp, compelling, optimized copy while maintaining broad messaging, persuasiveness and readability. * Able to ...
Proven success in writing and editing professional web copy, with the ability to produce crisp, compelling, optimized copy while maintaining broad messaging, persuasiveness and readability. * Able to ...
Editing copy for factual accuracy, grammar, punctuation, readability, flow, and style, and applying SEO and GEO best practices * Leveraging generative AI per firm and team policies and standards, as ...
Editing copy for factual accuracy, grammar, punctuation, readability, flow, and style, and applying SEO and GEO best practices * Leveraging generative AI per firm and team policies and standards, as ...
Proofread and edit own work and work of others to improve quality, readability, and effectiveness of all training deliverables. * Other duties as assigned. (5%) QUALIFICATIONS: Minimum * Bachelor ...
Proofread and edit own work and work of others to improve quality, readability, and effectiveness of all training deliverables. * Other duties as assigned. (5%) QUALIFICATIONS: Minimum * Bachelor ...
Editing copy for factual accuracy, grammar, punctuation, readability, flow, and style, and applying SEO and GEO best practices * Leveraging generative AI per firm and team policies and standards, as ...
Editing copy for factual accuracy, grammar, punctuation, readability, flow, and style, and applying SEO and GEO best practices * Leveraging generative AI per firm and team policies and standards, as ...
Specialist, Customer Experience Communications - Execution (Comcast Business)
Philadelphia, PA · On-site
$54K - $71K/yr
Structures content to improve usability, readability, and overall customer experience * Applies AI tools to support content drafting, iteration, and refinement * Uses sound judgment to validate, edit ...
Specialist, Customer Experience Communications - Execution (Comcast Business)
Philadelphia, PA · On-site
$54K - $71K/yr
Structures content to improve usability, readability, and overall customer experience * Applies AI tools to support content drafting, iteration, and refinement * Uses sound judgment to validate, edit ...
Technical Writer
Indiana, PA · On-site +1
$55K - $65K/yr
Leverage integrated AI tools (such as Gemini) to optimize initial engineering drafts, enhance readability, enforce standard terminology, and ensure grammatical precision. * Agile Workflow:
Technical Writer
Indiana, PA · On-site +1
$55K - $65K/yr
Leverage integrated AI tools (such as Gemini) to optimize initial engineering drafts, enhance readability, enforce standard terminology, and ensure grammatical precision. * Agile Workflow:
Editor - Department of Neurosurgery
Hershey, PA · On-site
$49K - $71K/yr
Prepare, rewrite, and edit copy to improve readability and accessibility (if applicable) * Oversee publication production, including artwork, layout, typesetting, and printing, ensuring adherence to ...
Editor - Department of Neurosurgery
Hershey, PA · On-site
$49K - $71K/yr
Prepare, rewrite, and edit copy to improve readability and accessibility (if applicable) * Oversee publication production, including artwork, layout, typesetting, and printing, ensuring adherence to ...
Editing copy for factual accuracy, grammar, punctuation, readability, flow, and style, and applying SEO and GEO best practices * Leveraging generative AI per firm and team policies and standards, as ...
Editing copy for factual accuracy, grammar, punctuation, readability, flow, and style, and applying SEO and GEO best practices * Leveraging generative AI per firm and team policies and standards, as ...
Web Content Manager
Philadelphia, PA · On-site
Proven success in writing and editing professional web copy, with the ability to produce crisp, compelling, optimized copy while maintaining broad messaging, persuasiveness and readability. * Able to ...
Web Content Manager
Philadelphia, PA · On-site
Proven success in writing and editing professional web copy, with the ability to produce crisp, compelling, optimized copy while maintaining broad messaging, persuasiveness and readability. * Able to ...
Digital Accessibility & Design Administrator (Reg FT)
Pittsburgh, PA · On-site
$62K/yr
Crafting effective layouts for digital formats such as the CCAC website, internal portal, mobile application and other applications that enhance usability and readability. * Prototyping & Design ...
Digital Accessibility & Design Administrator (Reg FT)
Pittsburgh, PA · On-site
$62K/yr
Crafting effective layouts for digital formats such as the CCAC website, internal portal, mobile application and other applications that enhance usability and readability. * Prototyping & Design ...
Editing copy for factual accuracy, grammar, punctuation, readability, flow, and style, and applying SEO and GEO best practices * Leveraging generative AI per firm and team policies and standards, as ...
Editing copy for factual accuracy, grammar, punctuation, readability, flow, and style, and applying SEO and GEO best practices * Leveraging generative AI per firm and team policies and standards, as ...
Editing copy for factual accuracy, grammar, punctuation, readability, flow, and style, and applying SEO and GEO best practices * Leveraging generative AI per firm and team policies and standards, as ...
Editing copy for factual accuracy, grammar, punctuation, readability, flow, and style, and applying SEO and GEO best practices * Leveraging generative AI per firm and team policies and standards, as ...
Editing copy for factual accuracy, grammar, punctuation, readability, flow, and style, and applying SEO and GEO best practices * Leveraging generative AI per firm and team policies and standards, as ...
Editing copy for factual accuracy, grammar, punctuation, readability, flow, and style, and applying SEO and GEO best practices * Leveraging generative AI per firm and team policies and standards, as ...
Digital Accessibility & Design Administrator (Reg FT)
Pittsburgh, PA · On-site +1
$62K/yr
Crafting effective layouts for digital formats such as the CCAC website, internal portal, mobile application and other applications that enhance usability and readability. * Prototyping & Design ...
Digital Accessibility & Design Administrator (Reg FT)
Pittsburgh, PA · On-site +1
$62K/yr
Crafting effective layouts for digital formats such as the CCAC website, internal portal, mobile application and other applications that enhance usability and readability. * Prototyping & Design ...
Proven success in writing and editing professional web copy, with the ability to produce crisp, compelling, optimized copy while maintaining broad messaging, persuasiveness and readability. * Able to ...
Proven success in writing and editing professional web copy, with the ability to produce crisp, compelling, optimized copy while maintaining broad messaging, persuasiveness and readability. * Able to ...
Lieutenant Armed Security Officer
Pittsburgh, PA · On-site
$31.37/hr
... and readability · Conduct hiring of new officers, payroll, and creating policies to better fulfill the mission and duties required. Required (Minimum Necessary) Qualifications · Education ...
Lieutenant Armed Security Officer
Pittsburgh, PA · On-site
$31.37/hr
... and readability · Conduct hiring of new officers, payroll, and creating policies to better fulfill the mission and duties required. Required (Minimum Necessary) Qualifications · Education ...
Readability information
What is readability and why is it important in writing?
What are the key skills and qualifications needed to thrive as a readability specialist, and why are they important?
What are some common challenges faced by readability specialists when working with diverse audiences?
What is the difference between Readability vs Copywriter?
| Aspect | Readability | Copywriter |
|---|---|---|
| Required credentials | Typically no formal credentials; focus on writing clarity | Often holds degrees in marketing, communications, or related fields |
| Work environment | Content editing, technical writing, or educational materials | Advertising agencies, marketing teams, freelance projects |
| Employer and industry usage | Used across publishing, education, and content creation | Primarily in marketing, advertising, and branding |
| Common search and comparison intent | Understanding writing clarity and accessibility | Creating persuasive and engaging marketing content |
While both roles involve writing, Readability focuses on making content clear and accessible, often in editing or technical contexts. Copywriters craft persuasive content aimed at marketing and branding. The key difference lies in their primary goals: clarity versus persuasion.

Full-time
Posted 12 days ago
Job description
Today at Penn Medicine, someone will make a breakthrough. Someone will heal a heart, deliver hopeful news, and give comfort and reassurance. Our employees shape our future each day. Are you living your life's work?
Entity: Corporate Services
Department: Customer Engagement, Marketing Analytics
Location: 3535 Market Street, hybrid
Hours: M-F, 8 hr days
Summary:
- The Digital Products & Marketing Technology team at Penn Medicine leads the strategy, development, and delivery of digital platforms and experiences that drive marketing performance and patient and provider engagement. This includes oversight of web and mobile experiences, marketing technology, CRM, and contact center solutions - enabling personalized, connected, and timely interactions across the care journey.
The Associate Director, Content Strategy provides strategic leadership for enterprise content strategy, defining how content is structured, governed, and delivered across Penn Medicine's digital ecosystem. This role is responsible for setting the vision, standards, and frameworks that ensure content is clear, accessible, patient-centered, and aligned with digital experience and marketing goals.
This individual leads the development of scalable content models, governance frameworks, and content workflows that support consistency and quality across platforms. By combining strategic thinking with strong executional oversight, the Associate Director ensures content initiatives deliver meaningful engagement, improved usability, and measurable business impact.
In this role, the Associate Director manages a team of content strategists and writers, providing leadership, mentorship, and direction to ensure high-quality output across all digital channels. Success in this role requires close collaboration with Digital Strategy, SEO, UX, Design, Analytics, and Clinical stakeholders to ensure content strategy is fully integrated into broader digital initiatives and delivers a seamless, high-quality patient experience.
Responsibilities:
- Content Strategy & Standards:
Define and lead enterprise content strategy, establishing clear frameworks that guide how digital content is structured, written, and maintained. Define what "excellent" looks like for patient-facing clinical and service line content, ensuring clarity, accuracy, and accessibility. Establish and steward system-wide content standards for voice, tone, readability, accessibility, and clinical clarity. Develop scalable content models, templates, and messaging hierarchies that support consistency across platforms and teams. Ensure alignment of content strategy with broader digital, brand, and patient experience priorities. - Content Planning & Execution:
Lead content planning and strategy for major digital initiatives, including campaigns, platform migrations, new clinical programs, and service line growth efforts. Ensure content initiatives are delivered with high quality, consistency, and alignment to user needs and business goals. Guide development of structured, reusable content that supports scalability and operational efficiency. Oversee execution of high-impact content initiatives, ensuring alignment with taxonomy, design systems, and platform requirements. Translate digital strategy priorities into actionable content plans that support engagement and conversion. - Digital Experience & Cross-Functional Collaboration:
Partner with Digital Strategy, SEO, UX, Design, Analytics, and Clinical stakeholders to align content strategy with broader digital initiatives. Collaborate on content structure, page layouts, and user journeys to improve usability and engagement. Ensure content is optimized for discoverability across search, digital channels, and emerging AI-driven experiences. Leverage performance data and user insights to refine content strategy and inform continuous improvement. Act as a key strategic partner in enterprise digital planning, ensuring content is fully integrated into digital experiences. - Content Operations & Governance:
Design and govern content workflows, roles, and approval processes to ensure efficient and scalable content operations. Establish content governance frameworks that enable consistency while supporting decentralized content creation. Drive continuous improvement in content tools, processes, and ways of working to increase efficiency and quality. Ensure content aligns with taxonomy standards, CMS requirements, and the design system. Elevate organizational content maturity through training, documentation, and best practice development. - Leadership & Staff Management:
Lead, develop, and grow the Content Strategy team, including managers, strategists, and writers. Define roles, expectations, and career paths for content professionals across the organization. Align team capacity and priorities with enterprise digital and marketing strategy objectives. Provide coaching and mentorship to develop strategic thinking, content expertise, and stakeholder management skills. Foster a collaborative, high-performing culture across Content Strategy, Editorial, UX, and Digital teams. - Stakeholder & Executive Engagement:
Represent content strategy in executive and enterprise planning forums. Serve as a strategic advisor to leadership on content-related decisions, investments, and priorities. Influence cross-functional stakeholders to adopt content standards, frameworks, and best practices. - Professional Development:
The Associate Director of Content Strategy is expected to continue advancing as a leader in digital healthcare content-shaping system-wide standards, mentoring future leaders, and elevating the clarity, quality, and effectiveness of digital content across Penn Medicine. - Performs duties in accordance with Penn Medicine and entity values, policies, and procedures.
- Other duties as assigned to support the unit, department, entity, and health system organization.
- Bachelor's degree is required.
- 10+ years of working in related field is required.
- 8+ years of experience in content strategy, editorial, or digital content is required.
- 5+ years of management (teams and/or large projects and programs) is required.
- Master's degree is preferred.
- Previous experience in a healthcare organization or the tech industry is preferred.
Live Your Life's Work
We are an Equal Opportunity employer. Candidates are considered for employment without regard to race, ethnicity, color, sex, sexual orientation, gender identity, religion, national origin, ancestry, age, disability, marital status, familial status, genetic information, domestic or sexual violence victim status, citizenship status, military status, status as a protected veteran or any other status protected by applicable law.