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Public Relations Jobs in Springfield, VA (NOW HIRING)

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Public Relations information

See Springfield, VA salary details

$36K

$87.3K

$140K

How much do public relations jobs pay per year?

As of Aug 16, 2026, the average yearly pay for public relations in Springfield, VA is $87,349.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,900.00 and $101,800.00 per year, depending on experience, location, and employer.

What is the difference between Public Relations vs Marketing Coordinator?

AspectPublic RelationsMarketing Coordinator
Primary FocusManaging company reputation and media relationsPromoting products/services and sales campaigns
Required SkillsMedia communication, writing, crisis managementAdvertising, market research, campaign planning
Work EnvironmentMedia outlets, PR agencies, corporate communicationsMarketing departments, advertising agencies
Common CertificationsPRSA, APR certificationDigital marketing certifications, Google Analytics

Public Relations and Marketing Coordinators often collaborate but focus on different goals. PR emphasizes reputation management and media relations, while Marketing Coordinators concentrate on promoting products and driving sales. Both roles require strong communication skills and may share some certifications, but their daily tasks and objectives differ significantly.

What is public relations?

Public relations (PR) is the practice of managing and shaping the public image and reputation of an individual, company, or organization. PR professionals use various communication strategies to build positive relationships with the media, customers, employees, and the general public. Their work often involves writing press releases, organizing events, handling crisis communications, and monitoring public opinion. The goal of public relations is to generate positive publicity and maintain a favorable public perception.

What are some common challenges faced by public relations professionals, and how can they be managed effectively?

Public Relations professionals often encounter challenges such as managing crisis communications, balancing multiple client or stakeholder expectations, and staying ahead of rapidly evolving media landscapes. To manage these effectively, strong organizational skills, adaptability, and clear communication are essential. Building solid relationships with media contacts and proactively developing crisis response plans can help PR professionals navigate high-pressure situations and maintain a positive public image for their organization or clients.

What is public relations?

Public relations, as the name implies, is anything having to do with a company’s or individual’s public facing image or brand. PR can relate to publicity in writing, print, social media, or other platforms. In today’s world, information moves very quickly, so most larger companies have a PR person or department to handle day to day branding and messaging, as well as special events and crisis response.

What are the key skills and qualifications needed to thrive as a public relations professional, and why are they important?

To thrive as a Public Relations professional, you need strong written and verbal communication skills, media relations expertise, and typically a degree in communications, PR, or a related field. Familiarity with media monitoring tools, press release distribution platforms, and social media management systems is usually expected. Creativity, adaptability, and relationship-building are standout soft skills in this role. These competencies are crucial for crafting effective messages, managing brand reputation, and fostering positive stakeholder engagement.

Do people in public relations get paid well?

Public relations professionals can earn a competitive salary, with median pay often above the national average for all occupations. Salaries vary based on experience, location, and the size of the organization, and many PR roles require strong communication skills and familiarity with media tools.

What does a job in public relations do?

A job in public relations involves managing an organization’s reputation by communicating with the public, media, and stakeholders. PR professionals create press releases, handle media inquiries, develop communication strategies, and often use tools like social media to promote positive image and address issues. Strong writing, interpersonal skills, and media knowledge are essential in this role.

What types of jobs are in public relations?

Public relations offers a variety of roles including PR specialist, media relations manager, communications coordinator, corporate communications director, and social media manager. These jobs typically involve crafting press releases, managing media contacts, and developing communication strategies, often requiring strong writing, interpersonal skills, and familiarity with media tools.
More about Public Relations jobs

What are the most commonly searched types of Public Relations jobs in Springfield, VA?

The most popular types of Public Relations jobs in Springfield, VA are:

What job categories do people searching Public Relations jobs in Springfield, VA look for?

The top searched job categories for Public Relations jobs in Springfield, VA are:

What cities near Springfield, VA are hiring for Public Relations jobs?

Cities near Springfield, VA with the most Public Relations job openings:

Public Relations jobs near you
Infographic showing various Public Relations job openings in Springfield, VA as of August 2026, with employment types broken down into 1% As Needed, 76% Full Time, 18% Part Time, 1% Temporary, and 4% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $87,349 per year, or $42 per hour.

Public Relations Specialist - Journeyman

Red Carrot

Arlington, VA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 8 days ago

Job description

Public Relations Specialist - Journeyman
Level: Journeyman  |  Work Location: On-Site – Arlington, VA
⚠ This position is contingent upon contract award.
ABOUT THE ROLE
Red Carrot is seeking a Journeyman Public Relations Specialist to support the customer's External Affairs office. This is a high-visibility role supporting strategic communications, media relations, conference planning, and stakeholder engagement on behalf of one of the nation's most critical federal agencies.
KEY RESPONSIBILITIES
  • Develop media engagement strategies for campaigns, announcements, and events including identifying target media outlets and reporters
  • Produce media clips and ad hoc analysis of print and online coverage to assess the effectiveness of customer outreach
  • Prepare media kits, releases, fact sheets, and responses to media inquiries
  • Support strategic communications planning for product rollouts and customer campaigns
  • Draft communication materials including talking points, social media content, web content, and leave-behind materials
  • Support conference and event planning including pre-event logistics, staffing plans, and after-action reports
  • Develop weekly and monthly media analysis reports
  • Facilitate stakeholder engagement and partnership outreach in support of customer campaigns
MINIMUM QUALIFICATIONS
  • BS/BA in Marketing, Public Relations, Communications, or related field
  • Minimum 5 years of demonstrated experience planning PR campaigns and working with client and project team members
  • Federal government communications experience strongly preferred
  • Must live in the local area; may be required to come into the Arlington, VA office as determined by leadership
  • Ability to obtain a DHS Fitness Determination

 

Benefits at Red Carrot:    

At Red Carrot, we empower you to be a leader. We attract and develop talent from all backgrounds because we believe there’s strength in diversity, offering different perspectives and skills. Together, we can solve our client’s biggest challenges. We offer a competitive compensation and benefits package.     

  • Training and Development – Tuition reimbursement and professional trainings for eligible employees.
  • Healthcare – Top-tier medical, dental, vision, life insurance and long-term disability coverage.     
  • 401(k) Plan – 401(k)-retirement and Roth plan with company matching and no vesting period.     
  • Profit Sharing – Discretionary profit-sharing plan to all eligible employees after one year of employment.          
  • Paid Time Off – Provides flexible work hours, paid time off, and 11 federal holidays.   

About Us:

Red Carrot is an award-winning, woman-owned small business built for the complexity of federal government work. We partner with clients to advance their goals — powered by a team fueled by passion, backed by intelligence, and grounded in expertise.

From day one, we've applied industrial engineering principles and data analytics to solve complex problems with precision. Our approach is research-centric, data-informed, and audience-oriented — and it's how we deliver work that actually moves the needle.

We exist to strengthen the organizations and communities we serve through trusted, purposeful communication. That's not a tagline — it's the standard we hold ourselves to on every engagement.

Headquartered in Miami, Florida, with a strong and growing presence in Washington, D.C., our team works with clients across the country. Distance doesn't dilute our service. We build capacity where our clients need it, delivering Strategic Communications, Customer Experience, Management Consulting, and Human Capital Solutions that fit their mission — and their moment.

We're the partner organizations turn to when communication challenges are real, the stakes are high, and the work has to matter.

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