Product Management Associate Jobs in Santa Rosa, CA

Sales Associate 

Job Summary:

The Sales Associate serves as a trusted client advisor and brand ambassador, delivering personalized luxury experiences through relationship building, product expertise, and exceptional service. This role drives individual sales performance while cultivating long-term customer relationships, representing the Lucchese brand with professionalism, and contributing to an elevated in-store experience.

Success in this role is defined by sales professionalism, relationship building, product knowledge, exceptional communication, and a commitment to continuous learning and development.

Scope of job: 

The Sales Associate contributes to store revenue and customer loyalty by:

• Achieving individual sales and KPI targets
• Delivering personalized luxury client experiences that foster long-term loyalty
• Maintaining product presentation, merchandising, and operational standards
• Collaborating effectively with store leadership and peers
• Demonstrating professionalism and accountability
• Building lasting customer relationships through proactive clienteling and follow-up

This role does not hold supervisory or hiring authority.

Duties/Responsibilities:

1. Customer Focus

• Delivers personalized, luxury-level client experiences
• Anticipates customer needs and recommends appropriate products
• Builds meaningful, long-term customer relationships through proactive clienteling, personalized follow-up, and exceptional service
• Demonstrates deep knowledge of product, craftsmanship, and brand heritage
• Maintains an active client list and leverages outreach opportunities to drive repeat business and customer loyalty

2. Communicates Effectively

• Brings the Lucchese brand to life by confidently sharing product features, craftsmanship, heritage, and authentic brand stories
• Listens actively to understand customer needs
• Communicates professionally with team members and leadership
• Accurately records customer and transaction information in all systems
• Tailors product recommendations and storytelling to each customer's lifestyle and needs

3. Instill Trust

• Demonstrates integrity and ethical behavior in all interactions
• Handles merchandise and customer data responsibly
• Adheres to company policies and asset protection procedures
• Maintains consistency between words and actions
• Demonstrates professionalism, accountability, and sound judgment in every customer interaction

4. Interpersonal Savvy

• Builds positive working relationships with team members
• Navigates diverse customer personalities with professionalism
• Maintains composure in high-traffic or challenging situations
• Contributes to a respectful and inclusive team culture

5. Self-Development

• Seeks feedback to improve selling behaviors and product knowledge
• Actively participates in onboarding, product knowledge, selling skills, and ongoing development programs
• Demonstrates accountability for personal performance metrics
• Shows initiative in learning new product launches and brand initiatives
• Applies coaching and training feedback to continuously improve selling effectiveness and customer experience
• Maintains current knowledge of new product launches, seasonal collections, and brand initiatives

Operational Responsibilities

• Maintain visual merchandising, product presentation, and luxury brand standards throughout the sales floor
• Support inventory processing and replenishment
• Follow cash handling and POS procedures accurately
• Maintain cleanliness and organization of sales floor and stock areas
• Support store events and promotional initiatives
• Ensure merchandise is replenished, organized, and presentation-ready throughout the day
• Support store readiness by maintaining clean, organized, and welcoming sales and stock areas

Required Skills/Abilities: 

Education, Experience, and/or Certifications:

Physical Requirements: 

Compensation

This range represents the good-faith estimate of base pay for the position at the time of posting. Final compensation will be determined based on experience, skills, and qualifications. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.

Benefits And Perks

Full-time employment only:

• 401(k) with company match - $ for $ up to 4% - immediately vested 
• Competitive Medical/Dental/Vision Insurance 
• Life and AD&D Insurance 
• Short-Term and Long-Term Disability 

All Full-time and Part-time employees:

• Competitive Dental/Vision Insurance
• Vacation/Holiday Pay/Sick Pay
• Pet insurance
• Product allowance for boots and apparel
• Employee Discounts for Lucchese products and with Working Advantage
• Option to enroll in Daily Pay and Wisley Pay

Legal & Compliance Statements  

Equal Employment Opportunity

Fair Chance / Criminal History

Reasonable Accommodation

Pay Transparency Notice

Applicant Privacy Notice