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Principal Visual Designer Jobs in California (NOW HIRING)

LegalZoom

Principal Visual Designer

Mountain View, CA · On-site

$171K - $190K/yr

Overview LegalZoom's Brand & Creative team is looking for a craft-obsessed Principal Visual Designer to shape how our brand comes to life across experiences. As a senior individual contributor, you ...

LegalZoom

Principal Visual Designer

Mountain View, CA · On-site

Overview LegalZoom's Brand & Creative team is looking for a craft-obsessed Principal Visual Designer to shape how our brand comes to life across experiences. As a senior individual contributor, you ...

LegalZoom

Principal Visual Designer

Los Angeles, CA · On-site

Overview LegalZoom's Brand & Creative team is looking for a craft-obsessed Principal Visual Designer to shape how our brand comes to life across experiences. As a senior individual contributor, you ...

LegalZoom

Principal Visual Designer

Los Angeles, CA · On-site

$171K - $190K/yr

Overview LegalZoom's Brand & Creative team is looking for a craft-obsessed Principal Visual Designer to shape how our brand comes to life across experiences. As a senior individual contributor, you ...

Walmart

Principal, UX Designer

South San Francisco, CA · On-site

$143K - $286K/yr

You are a Principal Visual and Communications Designer ; a creative leader who defines the visual voice for Walmart's highest-stakes, highest-visibility moments. You bring exceptional visual ...

Walmart

Principal, UX Designer

Castro Valley, CA · On-site

$143K - $286K/yr

You are a Principal Visual and Communications Designer ; a creative leader who defines the visual voice for Walmart's highest-stakes, highest-visibility moments. You bring exceptional visual ...

Walmart

Principal, UX Designer

Richmond, CA · On-site

$143K - $286K/yr

You are a Principal Visual and Communications Designer ; a creative leader who defines the visual voice for Walmart's highest-stakes, highest-visibility moments. You bring exceptional visual ...

Walmart

Principal, UX Designer

Berkeley, CA · On-site

$143K - $286K/yr

You are a Principal Visual and Communications Designer ; a creative leader who defines the visual voice for Walmart's highest-stakes, highest-visibility moments. You bring exceptional visual ...

Walmart

Principal, UX Designer

San Bruno, CA · On-site

$143K - $286K/yr

You are a Principal Visual and Communications Designer ; a creative leader who defines the visual voice for Walmart's highest-stakes, highest-visibility moments. You bring exceptional visual ...

Walmart

Principal, UX Designer

San Leandro, CA · On-site

$143K - $286K/yr

You are a Principal Visual and Communications Designer ; a creative leader who defines the visual voice for Walmart's highest-stakes, highest-visibility moments. You bring exceptional visual ...

Walmart

Principal, UX Designer

Newark, CA · On-site

$143K - $286K/yr

You are a Principal Visual and Communications Designer ; a creative leader who defines the visual voice for Walmart's highest-stakes, highest-visibility moments. You bring exceptional visual ...

Walmart

Principal, UX Designer

Alameda, CA · On-site

$143K - $286K/yr

You are a Principal Visual and Communications Designer ; a creative leader who defines the visual voice for Walmart's highest-stakes, highest-visibility moments. You bring exceptional visual ...

Walmart

Principal, UX Designer

Hayward, CA · On-site

$143K - $286K/yr

You are a Principal Visual and Communications Designer ; a creative leader who defines the visual voice for Walmart's highest-stakes, highest-visibility moments. You bring exceptional visual ...

Walmart

Principal, UX Designer

Redwood City, CA · On-site

$143K - $286K/yr

You are a Principal Visual and Communications Designer ; a creative leader who defines the visual voice for Walmart's highest-stakes, highest-visibility moments. You bring exceptional visual ...

Walmart

Principal, UX Designer

Oakland, CA · On-site

$143K - $286K/yr

You are a Principal Visual and Communications Designer ; a creative leader who defines the visual voice for Walmart's highest-stakes, highest-visibility moments. You bring exceptional visual ...

Walmart

Principal, UX Designer

Union City, CA · On-site

$143K - $286K/yr

You are a Principal Visual and Communications Designer ; a creative leader who defines the visual voice for Walmart's highest-stakes, highest-visibility moments. You bring exceptional visual ...

Walmart

Principal, UX Designer

Cupertino, CA · On-site

$143K - $286K/yr

You are a Principal Visual and Communications Designer ; a creative leader who defines the visual voice for Walmart's highest-stakes, highest-visibility moments. You bring exceptional visual ...

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Principal Visual Designer information

What is a principal visual designer?

A Principal Visual Designer is a senior-level creative professional responsible for leading the visual direction of a company’s products, services, or brand. They oversee design projects, mentor other designers, and ensure consistency and high quality across all visual assets. Principal Visual Designers collaborate closely with cross-functional teams, such as product managers and engineers, to translate business goals and user needs into compelling visual solutions. Their role often involves setting design standards, driving innovation, and representing the visual design discipline at the organizational level.

How does a principal visual designer typically collaborate with cross-functional teams on large-scale projects?

Principal Visual Designers frequently work alongside product managers, engineers, UX designers, and marketing teams to ensure cohesive visual direction across products. They often lead design reviews, provide strategic feedback, and help align visual output with broader brand and business goals. Clear communication, mentorship, and the ability to advocate for design within multidisciplinary teams are essential to their collaboration. This role also involves balancing creative vision with technical feasibility and project constraints.

What are the key skills and qualifications needed to thrive as a principal visual designer, and why are they important?

To thrive as a Principal Visual Designer, you need advanced skills in visual design, branding, and user experience, typically supported by a degree in design or related field and an extensive design portfolio. Mastery of design tools like Adobe Creative Suite, Figma, and prototyping platforms, along with knowledge of design systems, is essential. Strong leadership, collaboration, and communication skills distinguish top candidates, enabling them to guide teams and articulate design vision. These competencies ensure the creation of compelling, user-centric visual solutions that drive product success and maintain brand consistency.

What is the difference between Principal Visual Designer vs Senior Visual Designer?

AspectPrincipal Visual DesignerSenior Visual Designer
Required CredentialsBachelor's degree in Design, Visual Arts, or related field; extensive portfolioBachelor's degree; strong portfolio; 3+ years experience
Work EnvironmentLeads design projects, mentors teams, collaborates with stakeholdersExecutes design tasks, supports project teams, refines visual concepts
Employer & Industry UsageUsed in tech, advertising, and creative agencies for senior leadership rolesCommon in tech and corporate settings for experienced designers

The Principal Visual Designer typically holds a higher leadership role, overseeing design strategies and mentoring teams, while the Senior Visual Designer focuses on executing complex visual design tasks and supporting project development. Both roles require strong portfolios and relevant experience, but the Principal position emphasizes strategic vision and team leadership.

What are popular job titles related to Principal Visual Designer jobs in California?

For Principal Visual Designer jobs in California, the most frequently searched job titles are:

What job categories do people searching Principal Visual Designer jobs in California look for?

The top searched job categories for Principal Visual Designer jobs in California are:

Principal Visual Designer jobs near you
Infographic showing various Principal Visual Designer job openings in California as of August 2026, with employment types broken down into 1% As Needed, 65% Full Time, 27% Part Time, 1% Temporary, 5% Contract, and 1% Nights. Highlights an 92% Physical, 1% Hybrid, and 7% Remote job distribution.

Principal Visual Designer

Mountain View, CA • On-site

LegalZoom.com, Inc.
Law Firms • 1 - 5K employees

6.4

Company rating: 6.4 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

216th of 246 rated software companies

Good training

Learn more about LegalZoom.com, Inc.external

$171K - $190K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 17 days ago

Job description

Description
About LegalZoom
LegalZoom is on a mission to help people navigate the legal system with confidence and clarity. As a leader in online legal services for over 25 years, we combine technology, attorney-led solutions, and expertise to protect the aspirations, lives, and legacies of millions of customers. If you're ready to contribute to a collaborative, diverse, and distributed group of creative thinkers and problem-solvers, we can't wait to meet you.
Human-in-the-Loop
At LegalZoom, we operate with a human-in-the-loop model, where AI enhances-rather than replaces-human judgment. We believe the strongest outcomes for our customers come from thoughtfully integrating human expertise with AI capabilities to improve accuracy, safety, and decision-making.
To align with our AI-integrated operating model, our interview process will assess AI fluency, curiosity, and measurable/impactful workflow integration.
Overview
LegalZoom's Brand & Creative team is looking for a craft-obsessed Principal Visual Designer to shape how our brand comes to life across experiences. As a senior individual contributor, you'll define and elevate the visual expression of the LegalZoom brand. You'll set the standard for visual craft by creating thoughtful, distinctive, customer-centered work and influencing creative direction across the organization, ensuring every touchpoint reflects a cohesive, high-quality design language.
You'll partner across Brand, Marketing, Product, Content, and Engineering to translate business strategy into compelling visual experiences that strengthen our brand and deepen customer trust. Whether designing high-impact web experiences, evolving our visual systems, or setting creative direction for major initiatives, you'll raise the quality of everything we create.
This is a highly hands-on role for someone who thrives in the work while influencing through craft, collaboration, and vision rather than people management.
You Will
  • Lead the visual direction and execution of high-impact design initiatives across LegalZoom's marketing ecosystem, including brand identity systems, creative execution across integrated marketing campaigns, advertising, web, presentations, editorial design, and a broad range of marketing and graphic design assets.
  • Design best-in-class marketing web experiences that balance storytelling, usability, accessibility, and business performance.
  • Evolve and expand LegalZoom's visual language, ensuring consistency while pushing the brand forward in meaningful ways.
  • Establish scalable visual systems, templates, and patterns that improve quality and efficiency across teams.
  • Partner closely with Brand, Growth Marketing, Product Marketing, Product Design, Content Design, Engineering, and external agencies to bring integrated experiences to life.
  • Translate business goals, customer insights, and brand strategy into thoughtful visual solutions that resonate with our audiences.
  • Champion exceptional craft through design critiques, mentorship, and thoughtful feedback, helping raise the quality of design across the organization.
  • Implement emerging technologies, AI-powered creative workflows, and evolving digital design trends to continually improve how we work and what we create.
  • Present work confidently to cross-functional leaders, clearly communicating design rationale and influencing decisions through strong visual storytelling.
  • Take ownership of complex, ambiguous design challenges from concept through launch while maintaining an exceptional level of craft and attention to detail.

You Have
  • 8-10+ years of experience creating exceptional visual design work for digital products, consumer brands, or technology companies.
  • An outstanding portfolio demonstrating excellence across marketing websites, brand design, visual systems, digital campaigns, and customer experiences.
  • Exceptional typography, composition, layout, color, and visual storytelling skills with meticulous attention to detail.
  • Deep expertise designing responsive web experiences and a strong understanding of modern web capabilities, accessibility, and performance considerations.
  • Fluency in Figma and modern collaborative design workflows.
  • Experience building and maintaining scalable design systems and visual frameworks.
  • Strong communication and presentation skills with the ability to influence stakeholders across disciplines and organizational levels.
  • A collaborative mindset and a proven ability to lead through influence rather than formal authority.
  • Curiosity, strong creative instincts, and a desire to continually push the quality of both the work and the team's creative standards.

The salary range for this role is $171,000-$190,000. Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.
• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Paid Time Off
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Short-Term/Long-Term Disability Insurance
• Plus other wellness benefits to include:
• Fertility
• Mental Health
• One Medical
Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E-Verify program. For additional information on E-Verify, please visit Participation and Right to Work pages.

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