General Motors is seeking a Principal Software Engineer to set technical direction for the engineering platforms that build, test, integrate, validate, and deliver embedded software for software ...
General Motors is seeking a Principal Software Engineer to set technical direction for the engineering platforms that build, test, integrate, validate, and deliver embedded software for software ...
Software Developer-Embedded--Onsite Position
Ottawa, ON · On-site
CA$74K - CA$100K/yr
Engineer, Design, Develop and Test new embedded products at the forefront of technology. * Support ... Strong understanding of software design and engineering principals and application to real world ...
Software Developer-Embedded--Onsite Position
Ottawa, ON · On-site
CA$74K - CA$100K/yr
Engineer, Design, Develop and Test new embedded products at the forefront of technology. * Support ... Strong understanding of software design and engineering principals and application to real world ...
... AI SDLC (embedded specializations), and the Senior AI Architect (architectural coherence ... engineering experience (Principal), or 5+ years (Senior), with substantial time building and ...
... AI SDLC (embedded specializations), and the Senior AI Architect (architectural coherence ... engineering experience (Principal), or 5+ years (Senior), with substantial time building and ...
We deliver award-winning enterprise software solutions through the use of embedded digital ... This is a Principal-level role: you are the person others build toward, setting technical direction ...
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We deliver award-winning enterprise software solutions through the use of embedded digital ... This is a Principal-level role: you are the person others build toward, setting technical direction ...
The Principal Engineer, Intelligent Developer Platforms is a senior individual contributor ... Define and deliver AI driven capabilities embedded within developer platforms, including automated ...
The Principal Engineer, Intelligent Developer Platforms is a senior individual contributor ... Define and deliver AI driven capabilities embedded within developer platforms, including automated ...
We have an exciting opportunity for a highly skilled Principal Enginer - Firmware to join our ... Knowledge of embedded software or firmware, real-time operating systems (RTOS), and hardware ...
We have an exciting opportunity for a highly skilled Principal Enginer - Firmware to join our ... Knowledge of embedded software or firmware, real-time operating systems (RTOS), and hardware ...
Expert in at least one programming language used in embedded computing (Python, Go, Rust, C++, C ... Familiarity with GIT (Github/Gitlab) and CI principals * Excellent and comprehensive technical ...
New
Expert in at least one programming language used in embedded computing (Python, Go, Rust, C++, C ... Familiarity with GIT (Github/Gitlab) and CI principals * Excellent and comprehensive technical ...
New
TTEC Digital seeks a Principal Software Engineer to join our team. This role is a full-time and ... ve embedded AI inside products, not just used it as a tool. Change doesn't rattle you; new ...
TTEC Digital seeks a Principal Software Engineer to join our team. This role is a full-time and ... ve embedded AI inside products, not just used it as a tool. Change doesn't rattle you; new ...
THE ROLE The IOHUB team at AMD is seeking a Principal ASIC Design Engineer to provide technical ... embedded markets. As a senior member of the team, you will help define and deliver innovative ...
THE ROLE The IOHUB team at AMD is seeking a Principal ASIC Design Engineer to provide technical ... embedded markets. As a senior member of the team, you will help define and deliver innovative ...
Principal ASIC Design Engineer
Thornhill, ON · On-site +1
Responsibilities THE ROLE The IOHUB team at AMD is seeking a Principal ASIC Design Engineer to ... embedded markets. As a senior member of the team, you will help define and deliver innovative ...
Principal ASIC Design Engineer
Thornhill, ON · On-site +1
Responsibilities THE ROLE The IOHUB team at AMD is seeking a Principal ASIC Design Engineer to ... embedded markets. As a senior member of the team, you will help define and deliver innovative ...
Principal Engineer - Zynque
Toronto, ON · On-site
Job Title: Principal Engineer - Zynque Location: Toronto (Onsite/ Hybrid) Job Type: Full-Time ... AI is deeply embedded in how we build * Experience shipping AI/LLM-driven capabilities in ...
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Principal Engineer - Zynque
Toronto, ON · On-site
Job Title: Principal Engineer - Zynque Location: Toronto (Onsite/ Hybrid) Job Type: Full-Time ... AI is deeply embedded in how we build * Experience shipping AI/LLM-driven capabilities in ...
Principal Engineer - Zynque
Toronto, ON · On-site
Job Title: Principal Engineer - Zynque Location: Toronto (Onsite/ Hybrid) Job Type: Full-Time ... AI is deeply embedded in how we build * Experience shipping AI/LLM-driven capabilities in ...
Principal Engineer - Zynque
Toronto, ON · On-site
Job Title: Principal Engineer - Zynque Location: Toronto (Onsite/ Hybrid) Job Type: Full-Time ... AI is deeply embedded in how we build * Experience shipping AI/LLM-driven capabilities in ...
Principal, Mechanical Engineering
Toronto, ON · On-site
CA$140K - CA$200K/yr
... our Engineering Studio. As a Principal, you will have overall responsibility for the growth ... Our commitment to sustainability goes beyond the projects we design--it's embedded in how we work.
Principal, Mechanical Engineering
Toronto, ON · On-site
CA$140K - CA$200K/yr
... our Engineering Studio. As a Principal, you will have overall responsibility for the growth ... Our commitment to sustainability goes beyond the projects we design--it's embedded in how we work.
... and embedded systems. Grounded in a culture of innovation and collaboration, we believe real ... The AI Models and Applications team at AMD is looking for a specialized Principal Engineer who is ...
... and embedded systems. Grounded in a culture of innovation and collaboration, we believe real ... The AI Models and Applications team at AMD is looking for a specialized Principal Engineer who is ...
... and embedded systems. Grounded in a culture of innovation and collaboration, we believe real ... The AI Models and Applications team at AMD is looking for a specialized Principal Engineer who is ...
... and embedded systems. Grounded in a culture of innovation and collaboration, we believe real ... The AI Models and Applications team at AMD is looking for a specialized Principal Engineer who is ...
Overview ABC Fitness is building an intelligent platform for the fitness industry, with AI embedded ... As a Principal AI Engineer, you will build and evolve internal software platforms that use AI to ...
Overview ABC Fitness is building an intelligent platform for the fitness industry, with AI embedded ... As a Principal AI Engineer, you will build and evolve internal software platforms that use AI to ...
Overview ABC Fitness is building an intelligent platform for the fitness industry, with AI embedded ... As a Principal AI Engineer, you will build and evolve internal software platforms that use AI to ...
Overview ABC Fitness is building an intelligent platform for the fitness industry, with AI embedded ... As a Principal AI Engineer, you will build and evolve internal software platforms that use AI to ...
Principal Data Engineer
Toronto, ON · On-site
Fitch Group is currently seeking a Lead/Principal Data Engineer based out of our Toronto office. As ... embedded throughout its structure, which includes Fitch Ratings, one of the world's top three ...
Principal Data Engineer
Toronto, ON · On-site
Fitch Group is currently seeking a Lead/Principal Data Engineer based out of our Toronto office. As ... embedded throughout its structure, which includes Fitch Ratings, one of the world's top three ...
QNX Principal Systems Software Developer
Ottawa, ON · On-site
CA$131K - CA$181K/yr
QNX technology has been deployed in the world's most critical embedded systems, including more than ... This is engineering at the foundation of the software stack, where every optimization ...
QNX Principal Systems Software Developer
Ottawa, ON · On-site
CA$131K - CA$181K/yr
QNX technology has been deployed in the world's most critical embedded systems, including more than ... This is engineering at the foundation of the software stack, where every optimization ...
QNX Principal Systems Software Developer
Ottawa, ON · On-site
CA$131K - CA$181K/yr
QNX technology has been deployed in the world's most critical embedded systems, including more than ... This is engineering at the foundation of the software stack, where every optimization ...
QNX Principal Systems Software Developer
Ottawa, ON · On-site
CA$131K - CA$181K/yr
QNX technology has been deployed in the world's most critical embedded systems, including more than ... This is engineering at the foundation of the software stack, where every optimization ...
Principal Embedded Engineer information
What is a principal embedded engineer?
How does a principal embedded engineer typically balance technical leadership with hands-on development work?
What are the key skills and qualifications needed to thrive as a principal embedded engineer, and why are they important?
What is the difference between Principal Embedded Engineer vs Embedded Software Engineer?
| Aspect | Principal Embedded Engineer | Embedded Software Engineer |
|---|---|---|
| Qualifications | Bachelor's/Master's in Electrical Engineering, Computer Science, or related; extensive experience | Bachelor's or higher in relevant field; entry to mid-level experience |
| Responsibilities | Leading design, architecture, and technical strategy; mentoring teams | Developing, testing, and maintaining embedded software |
| Work Environment | Cross-functional teams, leadership roles, project planning | Hands-on coding, debugging, and implementation |
| Industry Usage | Used in advanced product development, system architecture | Common in product development, firmware updates |
The Principal Embedded Engineer typically holds a senior, strategic role with leadership and architecture responsibilities, requiring extensive experience and advanced skills. In contrast, the Embedded Software Engineer focuses on coding and implementation tasks. Both roles are vital in embedded systems development but differ in scope and seniority.

Principal Software Engineer - Embedded Software Platform
Markham, ON • Hybrid
Full-time
Medical, Dental, Vision, Life, Retirement, PTO
Posted 8 days ago
General Motors rating
8.2
Based on 310 frontline employees who took The Breakroom Quiz
Job description
Job Description
Vacancy Status:
This posting is not for an existing vacancy within the organization and is open to new applications.
AI Disclosure:
As part of the application process, Artificial Intelligence will be used in the hiring process for this role
Work Arrangement:
Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to Markham or Oshawa office three times per week, at minimum.
The Role:
General Motors is seeking a Principal Software Engineer to set technical direction for the engineering platforms that build, test, integrate, validate, and deliver embedded software for software-defined vehicles. This role is for an enterprise-level technical authority who can define the future-state engineering system, resolve architectural issues that span organizations and domains, and turn strategy into durable platforms, standards, and operating mechanisms.
The successful candidate will shape direction across multiple technical areas and organizations, advise senior and executive leadership on complex tradeoffs, and create alignment across embedded software, cloud, simulation, test, release, cybersecurity, quality, and supplier ecosystems. The role may align to one or more of the four specialization areas below.
Expectations and Impact:
Set multi-year technical direction and target-state architecture for a broad, cross-domain capability or interconnected set of platform capabilities.
Identify systemic constraints and opportunities across the software lifecycle, then define the strategy, investment priorities, and sequencing required to address them.
Resolve the most ambiguous and consequential architectural tradeoffs spanning organizations, product lines, suppliers, technology stacks, and delivery cadences.
Establish enterprise-level principles, standards, governance, reliability expectations, and decision frameworks that scale beyond a single program or team.
Create leverage through platforms, automation, reusable patterns, data, and operating models that materially improve engineering effectiveness and product outcomes.
Influence senior and executive leaders through clear recommendations grounded in technical judgment, risk, cost, quality, and measurable business impact.
Lead through other technical leaders by developing principal and staff engineers, strengthening communities of practice, and raising the quality of architectural decisions.
Remain technically credible and selectively hands-on in the highest-value or highest-risk problems.
Specialization Areas:
1. Virtualization and CI infrastructure
Set the strategy for a scalable virtual development platform spanning embedded, simulation, and cloud workloads. Define enterprise architecture and standards for CI/CD, GitOps, Kubernetes, Terraform and infrastructure as code, progressive delivery, artifact and environment management, security, compliance, and observability. Connect virtualized development to the broader vehicle software lifecycle and guide adoption across organizations.
Visualization and CI-specific basic qualifications
Significant experience setting architecture and technical direction for CI/CD platforms spanning embedded, simulation, and cloud workloads.
Deep experience with Kubernetes cluster operations, Terraform or comparable infrastructure-as-code module design, and production cloud architecture.
Experience establishing enterprise standards for security, compliance, progressive delivery, artifact flows, and observability.
Demonstrated ability to drive adoption of a common virtual development platform across organizations or product lines.
2. Continuous integration and quality gating
Set the end-to-end architecture and policy for how vehicle software is built, composed, validated, promoted, and released. Define the quality-gating model, mainline-protection strategy, evidence standards, integration controls, and release-readiness framework across component, pillar, system, virtual, physical, and release-train flows. Establish the metrics and operating mechanisms that make quality signals trustworthy and delivery risk visible.
CI and Quality-related basic qualifications
Significant experience defining enterprise CI/CD architecture, quality-gating policy, and release-readiness frameworks for embedded or vehicle software.
Deep understanding of MCU and SoC build systems, embedded Linux, AUTOSAR, Yocto, containers, cross-compilation, or vehicle deployment workflows.
Experience governing GitHub Enterprise or comparable platforms, artifact promotion, virtual and hardware validation, and secure delivery controls.
Demonstrated ability to align multiple organizations around objective quality signals, integration standards, and release policy.
3. Test-system modernization
Set the long-term architecture and modernization strategy for embedded test execution across virtual and physical environments. Establish common approaches to configuration and variation management, change-impact analysis, risk-based regression, result-data modeling, diagnostics, APIs, analytics, and failure triage. Create a connected test ecosystem that improves traceability, execution efficiency, learning from test data, and decision quality across the vehicle software lifecycle.
Test-specific basic qualifications
Significant experience setting architecture and modernization strategy for large-scale embedded test systems across virtual and physical environments.
Deep expertise in variation management, configuration comparison, change-impact analysis, and risk-based regression strategies.
Experience defining common test-result data models, APIs, analytics, diagnostics, and integrations across multiple engineering organizations.
Demonstrated ability to establish enterprise test standards that improve traceability, execution efficiency, failure triage, and decision quality.
4. Build-system modernization
Set the enterprise strategy for scalable embedded build systems and developer productivity. Define migration and convergence patterns for legacy Make or shell workflows and Bazel-based systems; establish standards for rules, toolchains, platforms, reproducibility, caching, security, provenance, and release integration; and guide adoption across repositories, teams, and product lines. Evaluate emerging AI-assisted engineering capabilities using clear quality, adoption, and productivity measures.
Build System-specific basic qualifications
Significant experience setting enterprise build-system architecture and developer-productivity strategy for embedded software.
Deep experience leading large-scale migration from Make or shell-based orchestration to Bazel or a comparable build platform.
Experience defining reusable rules, macros, toolchains, platforms, repository standards, artifact provenance, and reproducible build practices.
Demonstrated ability to guide adoption and measure quality, reliability, capacity, developer feedback, and productivity outcomes across organizations.
What You'll Do:
Define the future-state architecture and multi-year roadmap for the assigned domain and its interfaces with adjacent domains.
Establish principles, standards, governance, and decision rights that align independent teams and delivery organizations.
Lead the resolution of cross-domain technical risks involving architecture, quality, security, reliability, cost, scalability, and delivery continuity.
Advise senior and executive leadership on investment choices, program risk, platform health, and tradeoffs between local optimization and enterprise value.
Convene architecture reviews and technical communities that create durable alignment across engineering, validation, cloud, cybersecurity, quality, program management, and suppliers.
Sponsor high-leverage platform capabilities, automation, data models, and self-service experiences that improve outcomes at scale.
Define measures of success and ensure the organization uses evidence to prioritize improvements and verify impact.
Mentor and develop staff- and principal-level engineers and strengthen the organization's technical leadership pipeline.
Represent GM's technical direction with internal and external partners while maintaining a high bar for safety, quality, security, and customer impact.
Your Skills & Abilities (Required Qualifications):
Bachelor's degree in computer science, computer engineering, electrical engineering, software engineering, systems engineering, or a related technical field, or equivalent practical experience.
Typically, 15 or more years of experience developing, integrating, deploying, or validating software systems, including substantial experience leading architecture across organizations.
Deep understanding of embedded and real-time software architecture and a record of delivering high-quality safety-critical or otherwise mission-critical products.
Demonstrated enterprise or multi-organization technical influence, including the ability to align leaders and teams without direct authority.
Exceptional judgment in ambiguous, high-consequence technical decisions and the ability to communicate complex tradeoffs to technical and executive audiences.
Strong experience with production engineering platforms, software delivery systems, or engineering productivity capabilities; proficiency in Python and at least one additional language used in software or engineering-tooling environments.
Significant depth in at least one of the four specialization areas described above and the breadth to connect it to the others.
Experience designing or governing systems involving embedded software, Linux, Git, CI/CD, cloud platforms, infrastructure as code, test automation, artifact management, data, APIs, or platform reliability, as applicable to the selected specialization.
What Will Give You a Competitive Edge (Preferred Qualifications):
Experience in automotive, aerospace, defense, industrial, or another embedded, real-time, regulated, or safety-critical environment.
Knowledge of functional safety, ISO 26262, cybersecurity engineering, ASPICE, MISRA, AUTOSAR, or related engineering practices.
Experience with vehicle-level integration and validation, including SIL, CoSIM, vECU, HIL, benches, physical systems, or other virtual and hardware-based environments.
A record of creating enterprise standards, platform strategies, technical communities, developer self-service, reliability objectives, or measurable productivity improvements.
Advanced degree in a related technical field.
Measures of Success:
A coherent, adopted technical direction across organizations, programs, and delivery cadences.
Reduced systemic friction and risk across build, test, integration, release, and operational workflows.
Higher confidence in software quality, traceability, security, release readiness, and engineering data.
Durable platform adoption and measurable improvement in speed, reliability, capacity, reuse, and developer effectiveness.
Stronger technical leadership bench, clearer architectural accountability, and faster resolution of cross-domain issues.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILLNEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.
Benefits Overview
The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:
Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave;
Healthcare, dental, and vision benefits;
Life insurance plans to cover you and your family;
Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement;
GM Vehicle Purchase Plan for you and your family
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Non-Discrimination and Equal Employment Opportunities
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
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About General Motors
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General Motors is a company with global scale and capabilities, headquartered in Detroit, Michigan, with employees around the world. The company employs over 165,000 people, serves six continents, operates across 22 time zones, and has a diverse workforce speaking 75 languages1. GM’s vision is to drive the world forward by pioneering innovations that move and connect people to what matters. The company is working towards an all-electric future with its new Ultium Platform and is pushing transportation options beyond our wildest imaginations with autonomous vehicles. GM is also committed to becoming the most inclusive company in the world.
Industry
Transportation equipment manufacturing
Company size
10,000+ Employees
Headquarters location
Detroit, MI, US
Year founded
1908