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How much do ppc jobs pay per hour?

As of Aug 17, 2026, the average hourly pay for ppc in Dallas, TX is $20.71, according to ZipRecruiter salary data. Most workers in this role earn between $11.88 and $21.88 per hour, depending on experience, location, and employer.

What are some common challenges faced by PPC specialists when managing multiple campaigns simultaneously?

PPC specialists often juggle several campaigns across various platforms, which can make it challenging to allocate budgets effectively and optimize each campaign for the best results. Balancing competing priorities, monitoring real-time performance data, and adjusting strategies quickly requires strong organization and analytical skills. Additionally, keeping up with frequent platform updates and evolving best practices is essential to maintain campaign effectiveness. Team collaboration with designers and copywriters is also crucial to ensure ad creatives align with campaign goals.

What is a PPC specialist?

PPC specialists, or Pay-Per-Click specialists, are digital marketing professionals who manage and optimize online advertising campaigns where advertisers pay a fee each time their ad is clicked. They typically work with platforms like Google Ads, Bing Ads, and social media networks to drive targeted traffic to websites and generate leads or sales. PPC specialists are responsible for keyword research, ad copywriting, bid management, performance analysis, and ongoing campaign optimization to maximize return on investment.

What are the key skills and qualifications needed to thrive as a PPC specialist?

To thrive as a PPC Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with pay-per-click advertising platforms, often backed by a relevant marketing degree or certification. Familiarity with tools like Google Ads, Microsoft Advertising, Google Analytics, and PPC management software is typically required. Excellent attention to detail, creativity, and effective communication are crucial soft skills for optimizing campaigns and collaborating with teams or clients. These skills ensure effective ad spend, high ROI, and successful execution of digital advertising strategies.

What is the difference between Ppc vs Seo Specialist?

AspectPpcSeo Specialist
Required CredentialsGoogle Ads Certification, digital marketing knowledgeSEO certifications, content marketing skills
Work EnvironmentPaid advertising campaigns, real-time analyticsWebsite optimization, keyword research
Employer & Industry UsageAdvertising agencies, e-commerce, digital marketing firmsMarketing agencies, corporate marketing teams
Search & Comparison IntentPaid advertising strategies, campaign managementOrganic search optimization, ranking improvement

While both Ppc and Seo Specialist roles focus on improving online visibility, Ppc specialists manage paid advertising campaigns to generate immediate traffic, whereas Seo specialists optimize website content for organic search rankings. Both roles require digital marketing expertise but differ in strategies and tools used.

What are the most commonly searched types of Ppc jobs in Dallas, TX?

The most popular types of Ppc jobs in Dallas, TX are:

What are popular job titles related to Ppc jobs in Dallas, TX?

For Ppc jobs in Dallas, TX, the most frequently searched job titles are:

What job categories do people searching Ppc jobs in Dallas, TX look for?

The top searched job categories for Ppc jobs in Dallas, TX are:

What cities near Dallas, TX are hiring for Ppc jobs?

Cities near Dallas, TX with the most Ppc job openings:

Ppc jobs near you
Infographic showing various Ppc job openings in Dallas, TX as of August 2026, with employment types broken down into 94% Full Time, 4% Part Time, and 2% Contract. Highlights an 77% Physical, 4% Hybrid, and 19% Remote job distribution, with an average salary of $43,070 per year, or $20.7 per hour.

Paid Search Analyst (PPC)

Apex Service Partners

Irving, TX • On-site

Full-time

Re-posted 15 days ago

Job description

Overview
Apex Service Partners - PPC Analyst
We do not accept unsolicited resumes or submissions from external recruiting agencies.
About Apex Service Partners:
Apex Service Partners is a people-focused HVAC, plumbing and electrical services group whose goal is to partner with and build leading local brands around the country. We are seeking an experienced Paid Search Analyst with comprehensive expertise in Paid Campaign Management to enhance our brand presence and drive business growth.
Key Responsibilities:
  • Paid Campaign Management: Plan, launch, and optimize paid advertising campaigns across platforms such as Google Ads, Bing Ads, and Display Networks to achieve defined performance goals.
  • Budget & Bidding Optimization: Manage bid strategies, budget allocation, and ad placements to maximize return on investment (ROI).
  • Performance Analysis: Monitor and analyze key performance metrics. Deliver actionable insights and recommendations to improve results and align campaigns with broader business objectives.
  • Revenue Tracking: Collaborate with our CRM team to accurately track campaign-driven revenue and profitability.
  • Pixel & Tag Implementation: Work with analytics partners to ensure proper setup and functioning of advertising pixels and conversion tracking tools.
  • Landing Page Development: Build and optimize landing pages using Unbounce to support campaign goals and enhance user experience.
  • Team Collaboration: Foster a collaborative environment that supports knowledge sharing and encourages the professional development of team members.
  • Cross-Functional Alignment: Collaborate with SEO, creative, and technical teams to ensure cohesive and effective execution of campaign strategies.
  • Industry Awareness: Stay current on industry trends, platform updates, and digital advertising best practices to drive ongoing performance improvements.
  • Continuous Learning: Engage in professional development opportunities and contribute learnings to the team to support collective growth.

Qualifications:
  • Minimum of 3+ years of experience in paid search advertising.
  • Proven success in managing paid campaigns across major digital advertising platforms (e.g., Google Ads, Bing Ads)
  • Strong analytical skills with a data-driven mindset; advanced proficiency in spreadsheets.
  • Experience with web analytics tools, including Google Analytics and Google Tag Manager (GTM) is a plus.
  • Experience building landing pages in Unbounce or similar tools; knowledge of web design best practices is a plus.
  • Experience working with CRMs such as ServiceTitan is a plus.
  • Familiarity with AI tools for campaign building and optimization is a plus.

This position is 4 days onsite in Irving, TX with Wednesdays remote.
Apex Service Partners is an Equal Opportunity Employer. We provide equal employment opportunities to everyone regardless of their race, ethnicity, beliefs, religion, marital status, gender, gender identity, citizenship status, age, veteran status, or disability. We thank all applicants in advance for their interest in this position; however, only those selected for an interview will be contacted.
Posted Max Pay Rate
USD $0.00/Yr.
Posted Min Pay Rate
USD $0.00/Yr.

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