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PPC Marketing Administrator

Department: Marketing
Reports To: Director of Marketing
Direct Reports: None
Location: TBD
Employment Type: Full-Time

Position Summary

The PPC Marketing Administrator is responsible for the day-to-day management, optimization, reporting, and administrative support of the company's paid digital advertising efforts. This role focuses on lead generation, campaign performance, budget accountability, and data accuracy across all paid advertising channels. The PPC Marketing Administrator works closely with marketing leadership, sales leadership, and agency partners to ensure advertising dollars are producing qualified leads and revenue opportunities.

The ideal candidate is highly analytical, detail-oriented, organized, and comfortable working with data, reporting, and digital marketing platforms.

Essential Duties and Responsibilities

Campaign Administration & Management

• Assist with the management of Google Ads, Local Services Ads (LSA), Microsoft Ads, Meta Ads, and other paid media platforms
• Monitor daily campaign performance and budget pacing
• Ensure campaigns are active, compliant, and properly configured
• Coordinate campaign launches, updates, promotions, and seasonal initiatives
• Maintain campaign tracking and documentation

Lead Management & Performance Tracking

• Monitor lead flow generated through paid advertising channels
• Track lead quality, conversion rates, booked appointments, and revenue attribution
• Identify trends impacting campaign performance
• Work with Sales and Customer Experience teams to improve lead conversion outcomes
• Ensure proper lead source attribution within CRM and Service Titan

Reporting & Analytics

• Prepare weekly and monthly marketing performance reports
• Track KPIs including:
  • Cost Per Lead (CPL)
  • Cost Per Booked Appointment
  • Cost Per Sale
  • Return on Ad Spend (ROAS)
  • Conversion Rates
  • Revenue Generated
• Maintain marketing dashboards and reporting tools
• Identify opportunities for optimization and efficiency improvements

Vendor & Agency Coordination

• Serve as a liaison between the company and digital marketing agencies
• Coordinate requests, campaign changes, and performance reviews
• Ensure agency deliverables are completed timely
• Review invoices and validate advertising spend
• Track campaign budgets against approved plans

Data & Systems Management

• Maintain accuracy of tracking systems and reporting platforms
• Assist with call tracking, form tracking, and lead attribution setup
• Audit campaign data for inconsistencies
• Support CRM and ServiceTitan marketing reporting initiatives
• Ensure marketing data integrity across systems

Administrative Support

• Coordinate marketing calendars and campaign schedules
• Maintain marketing documentation and SOPs
• Assist with promotional planning and execution
• Support marketing meetings and prepare reporting packages
• Complete ad hoc projects and reporting requests

KPI Measurements

Lead Generation

• Total Leads Generated
• Qualified Leads Generated
• Booked Appointments from PPC Leads

Efficiency Metrics

• Cost Per Lead (CPL)
• Cost Per Appointment
• Cost Per Sale
• Budget Adherence

Revenue Metrics

• Revenue Attributed to PPC Campaigns
• Return on Ad Spend (ROAS)
• Marketing Generated Revenue

Operational Metrics

• Reporting Accuracy
• Lead Source Attribution Accuracy
• Campaign Launch Timeliness
• Dashboard Maintenance

Qualifications

• 2+ years of digital marketing, PPC administration, marketing operations, or related experience preferred
• Experience with Google Ads and Google Analytics preferred
• Experience with Meta Business Manager preferred
• Strong Excel and reporting skills
• Experience with CRM systems and marketing analytics platforms
• Strong organizational and project management skills
• Ability to analyze data and identify trends
• Excellent communication and follow-up skills

Position Success Profile

A successful PPC Marketing Administrator is highly organized, analytical, and accountable. This position is designed to bridge the gap between marketing execution and operational accountability, ensuring paid advertising efforts produce measurable business results while supporting company growth objectives.

Success is measured not by clicks and impressions alone, but by qualified leads, booked appointments, revenue generation, return on investment, and the overall effectiveness of the company's digital marketing efforts. This individual proactively monitors campaign performance, identifies trends, maintains data integrity, and ensures leadership has clear visibility into marketing results. They are comfortable working with numbers, reporting, and multiple systems while maintaining strong communication with marketing, sales, customer experience, operations, and agency partners.

The ideal candidate becomes a trusted operational partner to the marketing team by ensuring paid advertising efforts are organized, measurable, accountable, and aligned with company growth objectives.