Ppc Director information
See Virginia salary details
$28.7K - $39.4K
3% of jobs
$39.4K - $50.1K
6% of jobs
$50.1K - $60.8K
13% of jobs
$62.8K is the 25th percentile. Wages below this are outliers.
$60.8K - $71.5K
14% of jobs
$71.5K - $82.2K
6% of jobs
The median wage is $90.5K / yr.
$82.2K - $92.9K
10% of jobs
$92.9K - $103.6K
21% of jobs
$107.6K is the 75th percentile. Wages above this are outliers.
$103.6K - $114.3K
4% of jobs
$114.3K - $125K
3% of jobs
$125K - $135.7K
10% of jobs
$135.7K - $146.4K
10% of jobs
How much do ppc director jobs pay per year?
As of Aug 21, 2026, the average yearly pay for ppc director in Virginia is $92,654.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,755.00 and $121,566.00 per year, depending on experience, location, and employer.
PPC Directors are senior marketing professionals responsible for overseeing pay-per-click (PPC) advertising campaigns within an organization or for clients. They develop and implement strategies to maximize the effectiveness and return on investment (ROI) of PPC campaigns across platforms like Google Ads, Bing Ads, and social media. Their role typically includes managing teams, analyzing campaign performance, optimizing budgets, and staying updated with the latest digital advertising trends. PPC Directors work closely with other marketing leaders to align paid advertising efforts with broader business objectives.
To thrive as a PPC Director, you need expertise in digital marketing strategy, campaign management, and data analysis, often supported by a degree in marketing or a related field. Mastery of platforms like Google Ads, Microsoft Advertising, analytics tools, and relevant certifications (such as Google Ads Certification) are typically required. Strong leadership, communication, and problem-solving skills help differentiate top performers in this role. These competencies are crucial for driving successful pay-per-click campaigns, optimizing ROI, and leading high-performing marketing teams.
A PPC Director often encounters challenges such as balancing budget constraints with campaign performance, keeping up with rapid changes in advertising platforms, and aligning campaign strategies with evolving business goals. Effective management involves proactive communication with stakeholders, continuous monitoring and optimization of campaigns, and regular training to stay updated on industry trends. Collaborating closely with analytics, creative, and client teams also helps ensure campaigns are data-driven and aligned with broader marketing objectives.
The average salary for a PPC director typically ranges from $80,000 to $150,000 annually, depending on experience, location, and company size. Senior roles with extensive expertise in paid search campaigns and tools like Google Ads may earn higher compensation, often including bonuses and benefits.
What are the most commonly searched types of Ppc jobs in Virginia?
The most popular types of Ppc jobs in Virginia are:
What cities in Virginia are hiring for Ppc Director jobs?
Cities in Virginia with the most Ppc Director job openings:
