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Ppc Campaign Manager Jobs in Baton Rouge, LA (NOW HIRING)

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Ppc Campaign Manager information

See Baton Rouge, LA salary details

$11

$27

$53

How much do ppc campaign manager jobs pay per hour?

As of Aug 21, 2026, the average hourly pay for ppc campaign manager in Baton Rouge, LA is $27.86, according to ZipRecruiter salary data. Most workers in this role earn between $17.36 and $34.52 per hour, depending on experience, location, and employer.

What is a PPC campaign manager?

PPC (Pay-Per-Click) Campaign Managers are digital marketing professionals who plan, execute, and optimize online advertising campaigns where advertisers pay each time a user clicks on their ad. They work with platforms like Google Ads, Bing Ads, and social media to drive targeted traffic and achieve specific business goals such as sales or leads. Their responsibilities include keyword research, budget management, ad creation, performance analysis, and ongoing optimization to maximize ROI.

What are the key skills and qualifications needed to thrive as a PPC campaign manager?

To thrive as a PPC Campaign Manager, you need strong analytical abilities, marketing knowledge, and experience with paid advertising platforms, often supported by a degree in marketing or a related field. Mastery of tools like Google Ads, Bing Ads, Google Analytics, and certifications such as Google Ads certification are typically required. Exceptional attention to detail, communication, and problem-solving skills help you optimize campaigns and collaborate with clients or team members. These skills are crucial for maximizing ad performance, achieving ROI goals, and staying competitive in the dynamic digital marketing landscape.

What are some common challenges PPC campaign managers face when optimizing campaigns, and how are they typically addressed?

PPC Campaign Managers often encounter challenges like managing tight budgets, staying ahead of changing platform algorithms, and ensuring high-quality ad performance against strong competition. Addressing these issues usually involves continuous testing and data analysis, frequent communication with clients or stakeholders to align on goals, and staying updated with industry best practices. Utilizing automation tools and regularly refining keyword and audience targeting also help maximize results while navigating these challenges.

What is the difference between Ppc Campaign Manager vs Paid Search Specialist?

AspectPpc Campaign ManagerPaid Search Specialist
ResponsibilitiesOversees entire PPC campaigns, strategy development, budget management, and performance analysis.Focuses on executing and optimizing specific paid search campaigns, keyword research, and ad copy creation.
CredentialsTypically requires Google Ads certification, marketing degree, or related experience.Often holds Google Ads certification and relevant marketing or advertising experience.
Work EnvironmentWorks in digital marketing teams, often in agency or corporate settings.Works closely with marketing teams, focusing on campaign execution and optimization.

The main difference is that a Ppc Campaign Manager develops overall PPC strategies and manages budgets, while a Paid Search Specialist executes and optimizes individual campaigns. Both roles require similar certifications and work in digital marketing environments, but the Campaign Manager has a broader strategic focus.

How much does a PPC campaign manager make?

PPC campaign managers typically earn between $50,000 and $85,000 annually, with salaries varying based on experience, location, and company size. Entry-level managers may start lower, while experienced professionals with certifications and skills in tools like Google Ads can earn higher salaries.

Is PPC in demand?

PPC Campaign Managers are in high demand as businesses increasingly rely on paid advertising to reach target audiences. Skills in platforms like Google Ads and Facebook Ads, along with data analysis and certification, enhance job prospects in this growing digital marketing field.

What are the most commonly searched types of Ppc Campaign jobs in Baton Rouge, LA?

The most popular types of Ppc Campaign jobs in Baton Rouge, LA are:

What job categories do people searching Ppc Campaign Manager jobs in Baton Rouge, LA look for?

The top searched job categories for Ppc Campaign Manager jobs in Baton Rouge, LA are:

Ppc Campaign Manager jobs near you

Digital Media Buyer - Paid Search & Social

SASSO

Baton Rouge, LA • On-site

Full-time

Medical, Dental, Vision, Life, PTO

Re-posted 24 days ago

Job description

SASSO is looking for a dynamic marketing professional to join our team as a Paid Social and Search Specialist. Our Paid Social and Search Specialist plans, develops, and implements marketing strategies across a variety of platforms for SASSO and our clients. The aims to engage customers, promote products/services, and accomplish client goals by utilizing digital marketing platforms including email, social media, websites, PPC, and more. In addition to strategizing and developing digital marketing campaigns, the Paid Social and Search Specialist reviews messaging performance and analyzes content consistently to improve results.
As part of a full-service marketing agency, the Paid Social and Search Specialist is expected to work collaboratively in a team setting as well as individually to meet deadlines and produce high-quality work. Continuing education is also key to the position to stay on top of digital marketing trends, industry changes, marketing and advertising tools, and more for SASSO and our clients.

Employment includes:

• Competitive salary

• Paid Holidays

• Paid vacation

• Sick days

• Flexible schedule

• Remote work/hybrid opportunities

• Continuing education 

• Team building events

• Annual retreat

• Flexible lunch schedule

• Casual dress code

• Room for growth within the agency services

• Amazing work environment

• Generous Healthcare Benefits including 80% monthly premium covered by SASSO

• SASSO 100% covers monthly premium for Dental & Vision

• SASSO provides $50k Life AD&D at no charge to employee

• Additional optional benefits



Requirements:

• 2+ years of paid social media (strategy planning, execution, client management)

• 2+ years of social media planning, buying, executing, measuring, optimizing, and reporting

• In-depth knowledge of social, search, mobile, and digital media technologies

• Strong understanding of B2B and B2C Marketing

• Experience managing digital media marketing budgets

• Strong communication & presentation skills

• Strong passion for marketing and innovation

• Google Ads, Google Analytics, Tag Manager, Data Studio, and Campaign Manager

• Social Media platform understanding

• Strong strategic, analytical, creative, organizational, and personal skills

• Understanding of Google Data Studio is a plus

• Commitment to working in a team-based environment

• Ability to work under tight timelines while maintaining attention to detail

• A positive and proactive attitude, with the ability to use initiative

• Resilience to deal with problems and constructive criticism

• Technologically savvy and up-to-date in all of the latest trends in your area of expertise

• Ability to travel, if/when necessary

• Ability to present and articulate work internally and in client pitches

• Agency experience preferred


ROLE RESPONSIBILITIES (Main Responsibilities):

• Partner with cross-functional teams to define and quantity goals and execute paid social and search campaigns

• Lead social media and paid search reporting with relevant insights, implications, and optimization

• Serve our clients by creating a strong online presence and market share

• Optimize current operations, streamline processes and deliver target audience experiences to support client business strategies

• Identify and align existing and future social media channels and search opportunities

• Review and analyze digital marketing campaign performance consistently, making recommendations and updates to improve results

• Present marketing strategies, project timelines and updates to internal and external stakeholders

• Identify marketing KPIs and create data requirements to deliver goals

• Use social media and search metrics to identify bottlenecks and suggest new solutions

• Report to and partner with the Director of Digital Marketing

• Help develop and implement organic and paid social media strategies for our brand and the brands of our clients

• Assist with industry and consumer research to support new digital marketing business initiatives as needed

• Stay on top of digital marketing processes and trends, marketing industry changes, digital messaging funnel tactics, and more for SASSO and our clients


Expectations:

• Take ownership of digital marketing strategies for SASSO agency and clients across digital spaces.

• Create digital marketing strategies to engage customers, promote products/services, and accomplish client goals with brand-forward content on a variety of platforms.

• Own messaging performance and analyze content consistently to improve results.

• Execute compelling, goal-oriented digital marketing initiatives to meet client goals across a variety of digital platforms.

• Execute tasks quickly without sacrificing quality.

• Strategically consider feedback and adjust digital touchpoints as needed to comply with requests from clients and leadership.

• Be a source for creative thinking as well as analytical thinking to develop digital campaign touchpoints and adjust as needed to improve performance informed by on data.

• The role requires flexibility and ability to navigate ambiguity and deadlines under pressure and conflicting requests.

• Be solutions driven and forward-thinking.