Power Utility Marketing Manager Jobs (NOW HIRING)

• Lead Qualitrol's global marketing strategy and execution
• Translate business, customer, product, and commercial priorities into focused marketing plans, campaigns, and measurable outcomes
• Establish KPIs, dashboards, performance reviews, insights, and recommended actions using campaign, funnel, website, and other data
• Coach and develop the marketing team and build a high-accountability, continuous-improvement culture
• Develop messaging frameworks, value propositions, campaign themes, and customer-facing narratives
• Lead product launch communications from brief through execution and post-launch measurement
• Own event and trade show communications, including booth content, promotion, invitations, sales enablement, lead capture, follow-up, and ROI review
• Partner with Sales, regional commercial teams, and Product Management to convert customer, competitive, technical, and field insights into messaging and enablement
• Create and manage an integrated content calendar across launches, campaigns, customer stories, thought leadership, website updates, webinars, social media, email, and sales enablement
• Oversee marketing operations, technology, integrations, technical issues, enhancements, testing, and release readiness across HubSpot, Salesforce, website platforms, analytics, and reporting
• Own the marketing website roadmap, content governance, customer experience, and performance across Makeswift, Hygraph, BigCommerce, and related tools
• Maintain message consistency, brand quality, customer relevance, and execution discipline across teams, agencies, vendors, and marketing technology platforms
• Manage the marketing budget across agencies, contractors, software vendors, and marketing technology investments

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience
• 5+ years of progressive B2B marketing communications experience
• Experience in industrial technology, utilities, electrical infrastructure, manufacturing, software, or another technically complex market preferred
• Experience leading and coaching people, projects, agencies, or cross-functional teams while remaining hands‑on in execution
• Demonstrated ability to develop product messaging, segment campaigns, launch communications, trade show activation, and sales enablement for complex B2B solutions
• Strong hands‑on experience with marketing automation and CRM platforms; HubSpot and Salesforce experience strongly preferred
• Comfort working across CMS, digital experience, e‑commerce, analytics, and reporting platforms
• Experience with paid media, web analytics, audience segmentation, nurture programs, lead scoring, attribution, and conversion optimization
• Strong writing, editing, storytelling, presentation, and stakeholder‑management skills
• Ability to simplify technical topics for customers, sales teams, executives, and channel partners
• Ability to manage briefs, calendars, budgets, agencies, creative reviews, deadlines, handoffs, executive expectations, and post‑campaign follow‑up
• Preferred: Experience marketing technical products, software, or services to utilities, OEMs, industrial customers, or channel partners
• Preferred: Familiarity with electrical power, grid modernization, asset monitoring, or condition‑based maintenance
• Preferred: Experience supporting website migrations, digital experience programs, CRM integrations, e‑commerce, or marketing technology transformation
• Preferred: Familiarity with continuous‑improvement operating systems
• Regular collaboration and coordination across global time zones

Demonstrates expertise in leading global marketing strategies, developing product messaging, and executing integrated marketing campaigns. Proficient in utilizing marketing automation and CRM platforms to drive measurable outcomes and enhance customer engagement.

• B2B Marketing Communications
• Marketing Automation
• HubSpot Experience
• Salesforce Experience
• Product Messaging Development

• Campaign Management
• KPI Establishment
• Performance Review
• Lead Scoring
• Attribution
• Conversion Optimization
• Content Calendar Management
• Trade Show Activation
• Digital Experience
• Audience Segmentation

• Coaching
• Storytelling
• Stakeholder Management
• Presentation Skills
• Simplifying Technical Topics

• Industrial Technology
• Utilities
• Electrical Infrastructure
• Manufacturing
• Technical Products
• Grid Modernization
• Asset Monitoring
• Condition-Based Maintenance

• HubSpot
• Salesforce
• Makeswift
• Hygraph
• BigCommerce
• Web Analytics
• CRM Integrations
• Marketing Technology Platforms