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Personalization Engineer Jobs in Seattle, WA (NOW HIRING)

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Personalization Engineer information

See Seattle, WA salary details

$44.4K

$115.8K

$156.5K

How much do personalization engineer jobs pay per year?

As of Sep 14, 2026, the average yearly pay for personalization engineer in Seattle, WA is $115,797.00, according to ZipRecruiter salary data. Most workers in this role earn between $95,600.00 and $132,600.00 per year, depending on experience, location, and employer.

What is a personalization engineer?

A Personalization Engineer is a technology professional who designs, develops, and maintains systems that tailor digital experiences to individual users. They use data analysis, machine learning, and algorithms to create customized content, recommendations, or user interfaces on platforms like websites, apps, or e-commerce stores. Their goal is to improve user satisfaction and engagement by delivering relevant and personalized experiences based on user behavior and preferences.

How does a personalization engineer typically collaborate with data scientists and product teams?

Personalization Engineers work closely with data scientists to interpret user data and develop algorithms that tailor content or experiences to individual preferences. They also partner with product managers and designers to ensure that personalization features align with product goals and enhance user satisfaction. Regular cross-functional meetings and agile workflows are common, allowing engineers to quickly iterate on models and integrate feedback from various stakeholders. This collaborative environment helps ensure that personalization solutions are both technically sound and user-centric.

What are the key skills and qualifications needed to thrive as a personalization engineer, and why are they important?

To thrive as a Personalization Engineer, you need a strong background in computer science, data analysis, and machine learning, often supported by a relevant degree. Familiarity with tools and frameworks such as Python, TensorFlow, recommendation systems, and A/B testing platforms is typically required. Analytical thinking, creativity, and collaborative communication are crucial soft skills for designing personalized user experiences and working with cross-functional teams. These skills and qualities are essential for delivering impactful, data-driven personalization strategies that enhance user engagement and business outcomes.

What is the difference between Personalization Engineer vs Data Scientist?

AspectPersonalization EngineerData Scientist
Required CredentialsBachelor's in CS, Engineering, or related; experience in personalization algorithmsBachelor's or higher in CS, Statistics, or related; advanced analytics skills
Work EnvironmentDevelops and implements personalization features within tech teamsAnalyzes data to extract insights, often collaborating with product teams
Employer & Industry UsageTech companies, e-commerce, media platformsTech firms, finance, healthcare, research institutions

Personalization Engineers focus on building and optimizing algorithms for tailored user experiences, while Data Scientists analyze data to inform business decisions. Both roles require strong technical skills but differ in their primary focus and daily tasks.

Infographic showing various Personalization Engineer job openings in Seattle, WA as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $115,797 per year, or $55.7 per hour.

Software Development Engineer, Personalization, Amazon Personalization

Seattle, WA • On-site

Amazon
IT Services • 10K+ employees

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 2 days ago


Amazon rating

7.4

Company rating: 7.4 out of 10

Based on 7,180 frontline employees who took The Breakroom Quiz


Job description

With the rise of Generative AI and LLMs, customer expectations for deeply personalized experiences have increased. To meet this challenge, we're seeking a Software Development Engineer to help develop a unified customer personalization service supporting Amazon's diverse range of businesses and offerings. This initiative will revolutionize how we understand and serve our customers, leveraging advanced AI and machine learning techniques to uncover insights from seemingly unrelated interactions across our services. By creating a seamless, personalized experience that adapts in real-time to customer preferences and behaviors, we aim to set new industry standards for customer-centric, AI-powered personalization. As a leader in this initiative, you'll drive technological breakthroughs that will directly enhance millions of customer interactions daily.
Key job responsibilities
As a Software Development Engineer II, you will solve technical challenges related to large-scale data integration, real-time data access, and privacy-preserving personalization. You'll play an active role in translating business and functional requirements into concrete deliverables and build quick prototypes or proofs of concept in partnership with other technology leaders within the team. Specific responsibilities include:
1. Design and develop highly scalable and reliable distributed services for real-time data access and integration across multiple Amazon platforms.
2. Implement sophisticated server-side filtering and querying capabilities to ensure efficient and relevant data retrieval.
3. Create standardized APIs and data models to enable seamless data sharing and utilization across diverse business units.
4. Develop and optimize systems for handling both offline and online data access, including real-time event processing and batch data analysis.
5. Implement robust privacy controls and compliance measures to ensure data protection and regulatory adherence.
6. Collaborate with AI and machine learning teams to integrate advanced personalization capabilities into the platform.
7. Work on innovative solutions for standardizing product and offering identifiers across different Amazon services.
8. Contribute to the development of data feeds and reactor systems for real-time data enrichment and insight generation.
About the team
Customer 360 is an innovative initiative that aims to transform how Amazon understands and serves its customers. We're developing state-of-the-art solutions to unify customer data and insights across multiple business units, enabling more personalized and effective customer experiences.
BASIC QUALIFICATIONS
- 3+ years of non-internship professional software development experience
- 2+ years of non-internship design or architecture (design patterns, reliability and scaling) of new and existing systems experience
- Experience programming with at least one software programming language
PREFERRED QUALIFICATIONS
- 3+ years of full software development life cycle, including coding standards, code reviews, source control management, build processes, testing, and operations experience
- Bachelor's degree in computer science or equivalent
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, WA, Seattle - 143,700.00 - 194,400.00 USD annually

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About Amazon

Sourced by ZipRecruiter

Amazon.com, Inc., commonly known as Amazon, is an American multinational technology company. It was founded by Jeff Bezos in 1994 and initially started as an online marketplace for books. Since then, Amazon has expanded its operations and become one of the largest e-commerce companies in the world. Amazon's primary business is its online retail platform, where customers can purchase a vast array of products, including electronics, clothing, books, home goods, and much more. The company offers a convenient and user-friendly shopping experience, with features such as fast shipping, customer reviews, and personalized recommendations. In addition to its e-commerce platform, Amazon has diversified its business into various other areas. One of its notable ventures is Amazon Web Services (AWS), a comprehensive cloud computing platform that provides services such as storage, compute power, and database management to individuals and businesses. AWS has become a leader in the cloud computing industry, powering many websites and applications worldwide. Amazon has also developed its own consumer electronics, including the popular Amazon Kindle e-reader, Fire tablets, Fire TV streaming devices, and the Alexa-powered Echo smart speakers. The Alexa voice assistant, integrated into these devices, allows users to interact with their devices using voice commands, perform tasks, and access information. Furthermore, Amazon has expanded into media and entertainment. It operates Prime Video, a streaming service that offers a wide range of movies, TV shows, and original content. Amazon Music provides a platform for streaming and purchasing digital music, while Audible offers audiobooks and other audio content. The company's commitment to customer satisfaction and convenience is demonstrated by its membership program, Amazon Prime. Prime members receive various benefits, including free two-day shipping, access to streaming services, exclusive deals, and more.

Industry

It services, book publishers, retail, real estate, computer and electronic product manufacturing and software development

Company size

10,000+ Employees

Headquarters location

Seattle, WA, US