This includes work on persona development, custom market surveys, and other research-driven deliverables. The ideal candidate has a passion for data analysis, strong attention to detail, and the ...
This includes work on persona development, custom market surveys, and other research-driven deliverables. The ideal candidate has a passion for data analysis, strong attention to detail, and the ...
Research & Insights Analyst
Novato, CA · On-site
$300/day
Own audience segmentation and persona development, including data modeling, behavioral clustering, and ongoing validation * Conduct pricing, revenue, and product performance analytics to highlight ...
Research & Insights Analyst
Novato, CA · On-site
$300/day
Own audience segmentation and persona development, including data modeling, behavioral clustering, and ongoing validation * Conduct pricing, revenue, and product performance analytics to highlight ...
... persona development a Solid understanding of user research and user centered design Experience with both traditional solution delivery methodologies, and with rapid, iterative solution delivery ...
... persona development a Solid understanding of user research and user centered design Experience with both traditional solution delivery methodologies, and with rapid, iterative solution delivery ...
... Persona development, User Journeys, Wireframe dev and creating Prototypes. Qualifications UI/UX design,HTML5 and CSS3 Additional Information Only GC/Citizen,OPT,EAD,H4
... Persona development, User Journeys, Wireframe dev and creating Prototypes. Qualifications UI/UX design,HTML5 and CSS3 Additional Information Only GC/Citizen,OPT,EAD,H4
... and persona development as well as rapid iterative usability testing, and more formal, in-depth testing. A successful User Experience Researcher must be able to work with minimal supervision on ...
... and persona development as well as rapid iterative usability testing, and more formal, in-depth testing. A successful User Experience Researcher must be able to work with minimal supervision on ...
... Persona development, User Journeys, Wireframe dev and creating Prototypes Additional Information Only OPT
... Persona development, User Journeys, Wireframe dev and creating Prototypes Additional Information Only OPT
Lead UX Consultant
$165K/yr
... persona development Experience with both traditional solution delivery methodologies, and with rapid, iterative solution delivery methods, such as Agile Ability to work in a fast-paced, highly ...
Lead UX Consultant
$165K/yr
... persona development Experience with both traditional solution delivery methodologies, and with rapid, iterative solution delivery methods, such as Agile Ability to work in a fast-paced, highly ...
... Persona development, User Journeys, Wireframe dev and creating Prototypes Qualifications UI/UX design,HTML5 and CSS3 Additional Information Multiple Openings for GC/Citizen
... Persona development, User Journeys, Wireframe dev and creating Prototypes Qualifications UI/UX design,HTML5 and CSS3 Additional Information Multiple Openings for GC/Citizen
Communications & Product Development Consultant - Senior Associate
Arlington, VA · On-site +1
$75K - $100K/yr
Develop reports, presentations, communication materials, stakeholder products, and briefing packages. * Assist with customer experience initiatives, including stakeholder mapping, persona development ...
New
Communications & Product Development Consultant - Senior Associate
Arlington, VA · On-site +1
$75K - $100K/yr
Develop reports, presentations, communication materials, stakeholder products, and briefing packages. * Assist with customer experience initiatives, including stakeholder mapping, persona development ...
New
Collaborate on the design and development of the Persona ML software stack and support its application in manipulation, navigation, locomotion, and perception. * Work with the ML team to craft and ...
Collaborate on the design and development of the Persona ML software stack and support its application in manipulation, navigation, locomotion, and perception. * Work with the ML team to craft and ...
Support persona development, Jobs‑To‑Be‑Done (JTBD), journey mapping, and key moment identification. * Assist in planning and facilitating discovery workshops, including agendas, guides, and ...
Quick apply
Support persona development, Jobs‑To‑Be‑Done (JTBD), journey mapping, and key moment identification. * Assist in planning and facilitating discovery workshops, including agendas, guides, and ...
Support persona development, Jobs-To-Be-Done (JTBD), journey mapping, and key moment identification. * Assist in planning and facilitating discovery workshops, including agendas, guides, and ...
Support persona development, Jobs-To-Be-Done (JTBD), journey mapping, and key moment identification. * Assist in planning and facilitating discovery workshops, including agendas, guides, and ...
Reinforcement Learning Engineering Intern
Pensacola, FL · On-site
$14.25 - $19/hr
Design new behaviors or extend capabilities for the Persona robots * Deploy to hardware, log data, and analyze results * Create or implement new algorithms for modeling, training, sensing, or ...
Reinforcement Learning Engineering Intern
Pensacola, FL · On-site
$14.25 - $19/hr
Design new behaviors or extend capabilities for the Persona robots * Deploy to hardware, log data, and analyze results * Create or implement new algorithms for modeling, training, sensing, or ...
UI/UX Designer - US
Dallas, TX · On-site
Conduct advanced user research, persona development, journey mapping, and usability testing to inform design decisions. Establish and evolve the organization's design system, style guide, and design ...
UI/UX Designer - US
Dallas, TX · On-site
Conduct advanced user research, persona development, journey mapping, and usability testing to inform design decisions. Establish and evolve the organization's design system, style guide, and design ...
Support segmentation efforts and persona development with insights from customer interviews, field engagement, and secondary research. * Partner with product management and clinical teams to ensure ...
Quick apply
Support segmentation efforts and persona development with insights from customer interviews, field engagement, and secondary research. * Partner with product management and clinical teams to ensure ...
You'll apply advanced principles of user interface and interaction design while leading efforts around persona development, journey mapping, task analysis, and information architecture. Additionally ...
Quick apply
You'll apply advanced principles of user interface and interaction design while leading efforts around persona development, journey mapping, task analysis, and information architecture. Additionally ...
Senior Identity Intelligence Analyst
Bethesda, MD · On-site
$135K - $216K/yr
Experience with tools and systems used for identity exploitation of biometric identity attributes and tradecraft, including biometric and biographic persona development. * Knowledge of image ...
Senior Identity Intelligence Analyst
Bethesda, MD · On-site
$135K - $216K/yr
Experience with tools and systems used for identity exploitation of biometric identity attributes and tradecraft, including biometric and biographic persona development. * Knowledge of image ...
Head of Product Marketing
Arlington, VA · On-site
Product Positioning & Narrative Development Define and refine the product narrative, ensuring it aligns with market needs, customer pain points, and competitive differentiation. Develop a persona ...
Head of Product Marketing
Arlington, VA · On-site
Product Positioning & Narrative Development Define and refine the product narrative, ensuring it aligns with market needs, customer pain points, and competitive differentiation. Develop a persona ...
Support segmentation efforts and persona development with insights from customer interviews, field engagement, and secondary research. * Partner with product management and clinical teams to ensure ...
Support segmentation efforts and persona development with insights from customer interviews, field engagement, and secondary research. * Partner with product management and clinical teams to ensure ...
As one of the inaugural Deep Learning Manipulation Engineers at Persona, you will have an incredible opportunity to get in at the beginning to shape the design and development of Persona's deep ...
As one of the inaugural Deep Learning Manipulation Engineers at Persona, you will have an incredible opportunity to get in at the beginning to shape the design and development of Persona's deep ...
Persona Development information
See salary details
$16.35 - $20.72
5% of jobs
$20.72 - $25.09
0% of jobs
$25.09 - $29.46
4% of jobs
$29.46 - $33.83
0% of jobs
$33.83 - $38.20
0% of jobs
$38.20 - $42.57
5% of jobs
$46.94 is the 25th percentile. Wages below this are outliers.
$42.57 - $46.94
10% of jobs
$46.94 - $51.31
0% of jobs
$51.31 - $55.68
6% of jobs
The median wage is $57.39 / hr.
$55.68 - $60.05
48% of jobs
$60.05 - $64.42
21% of jobs
$16
$53
$64
How much do persona development jobs pay per hour?
What kind of company is Persona?
What jobs pay 2000 a day?
What is the hiring process for persona talent?
What is the difference between Persona Development vs User Experience Designer?
| Aspect | Persona Development | User Experience Designer |
|---|---|---|
| Required Credentials | Typically requires market research, psychology, or marketing background | Requires design, psychology, and usability certification or experience |
| Work Environment | Research-focused, often in marketing or product teams | Design-focused, in UX/UI teams or product development |
| Employer & Industry Usage | Used across marketing, product management, and UX fields | Primarily in tech, software, and digital product companies |
| Search & Comparison Intent | Understanding target audiences and user profiles | Designing user interfaces and improving user experience |
While Persona Development focuses on creating detailed profiles of target users to inform marketing and product strategies, User Experience Designers concentrate on designing and optimizing the overall user experience of digital products. Both roles often collaborate but serve different purposes within the product development process.
Is Persona a good company?

Full-time
Medical, Dental, Vision, Retirement, PTO
Posted 2 days ago
Job description
Research Analyst, Central Research Team
The Research Analyst will support the Hearst Central Research Team by assisting with market research requests, providing actionable data and insights, and playing a key role in supporting the execution of research products post-sale. This includes work on persona development, custom market surveys, and other research-driven deliverables. The ideal candidate has a passion for data analysis, strong attention to detail, and the ability to translate findings into practical recommendations for both internal and external stakeholders.
Key Responsibilities
Respond to research requests from various business units and markets, gathering, analyzing, and summarizing relevant market, consumer, and competitive data to support business presentations and initiatives
Assist in the creation and delivery of custom research products (e.g., persona development, audience segmentation reports, survey analysis, and data visualizations) for clients after project sale
Provide support for quantitative and qualitative research projects, including drafting surveys, coordinating data collection, cleaning datasets, and preparing results
Collaborate with senior research analysts and the broader team to ensure findings are accurate, actionable, and delivered on deadline
Maintain databases, tracking systems, and data sources to support fast, reliable insights for recurring and ad-hoc projects
Stay up to date on market trends, research techniques, and industry news relevant to Hearst's business verticals
What It Takes to Succeed
Analytical Skills: Ability to collect, organize, and analyze large datasets; comfortable with Excel and data visualization tools; basic understanding of survey research and quantitative analysis
Attention to Detail: Consistently delivers error-free work and thoroughly checks data sources before generating summaries
Collaboration: Willingness to work closely with cross-functional project teams and take direction from senior team members
Communication: Strong written and verbal communication skills, with the ability to distill complex data into a clear and actionable story
Curiosity and Learning: Proactive about learning new research tools/methodologies and open to feedback and professional development
Organization: Able to prioritize multiple projects and manage time effectively in a fast-paced, deadline-driven environment
Qualifications
Bachelor's degree in Marketing, Business, Statistics, Social Sciences, or a related field (or equivalent experience)
2+ years of professional experience in research, analytics, marketing, or business intelligence (internships and academic projects welcome)
Experience working with Claritas PRIZM segmentation data or Scarborough data for market analysis, audience profiling, and consumer insights
Able to translate complex data and research findings into engaging stories for diverse audiences
Strong communication skills with the ability to present findings in a clear, compelling way - this is a client-facing role, so comfort speaking with stakeholders is key
Proficiency in Microsoft Excel/PowerPoint; comfort with online survey tools, CRM, or basic data platforms preferred
Enthusiasm for market research, data analysis, and creating business insights that inform and inspire action
This position does not provide sponsorship. All applicants should have the right to work in the US without immigration sponsorship.
Our Benefits
At Hearst Newspapers, we not only support our employees through personal and professional development, but we also believe in promoting everyone's physical, financial, and emotional wellbeing-and that of their families. Our industry-leading benefits include:
Physical Wellbeing: Medical, dental, and vision coverage to keep you and your family healthy
Invest for the Future: Competitive retirement plan with matching program in most markets
Generous Paid Time Off: Recharge with ample time off, including holidays and vacation
Paid Parental Leave: Support for growing families, with paid leave for new parents
Monthly Child & Dependent Care Reimbursement: Financial support for the care of your loved ones
Emotional Wellbeing: Be your best self with our mental wellness benefits
LGBTQ+ & Inclusive Health Services: Inclusive healthcare designed for every individual's unique needs
Fertility Coverage & Menopause Support: Helping you along every step of your family journey
Pet Wellness Reimbursement & Rover Credits: We care about your pets too-helping you keep them happy and healthy
HNP Overview
With 2,500 employees across the nation, Hearst Newspapers (HNP) represents a network of 28 daily and 50 weekly publications, including the Austin American-Statesman, Houston Chronicle, San Antonio Express-News, San Francisco Chronicle, and Times Union (Albany). Our portfolio also includes several top digital-only news and lifestyle sites such as Chron., CT Insider, MySA, and SFGATE, along with marketing services businesses like Medium Giant and entertainment brands such as King Features Syndicate.
At HNP, we're investing in new and innovative ways to tell stories-growing newsrooms, diversifying tools, and evolving platforms-to support the millions of people who trust us each month to help them make decisions, take action, and be inspired.
Be part of something bigger - Your Headline Awaits.
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