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Persona Development Jobs (NOW HIRING)

This includes work on persona development, custom market surveys, and other research-driven deliverables. The ideal candidate has a passion for data analysis, strong attention to detail, and the ...

Own audience segmentation and persona development, including data modeling, behavioral clustering, and ongoing validation * Conduct pricing, revenue, and product performance analytics to highlight ...

... persona development a Solid understanding of user research and user centered design Experience with both traditional solution delivery methodologies, and with rapid, iterative solution delivery ...

Lead UX Consultant

Dallas, TX

$165K/yr

... persona development Experience with both traditional solution delivery methodologies, and with rapid, iterative solution delivery methods, such as Agile Ability to work in a fast-paced, highly ...

... Persona development, User Journeys, Wireframe dev and creating Prototypes Qualifications UI/UX design,HTML5 and CSS3 Additional Information Multiple Openings for GC/Citizen

Conduct advanced user research, persona development, journey mapping, and usability testing to inform design decisions. Establish and evolve the organization's design system, style guide, and design ...

You'll apply advanced principles of user interface and interaction design while leading efforts around persona development, journey mapping, task analysis, and information architecture. Additionally ...

Experience with tools and systems used for identity exploitation of biometric identity attributes and tradecraft, including biometric and biographic persona development. * Knowledge of image ...

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Persona Development information

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$16

$53

$64

How much do persona development jobs pay per hour?

As of Jun 15, 2026, the average hourly pay for persona development in the United States is $53.62, according to ZipRecruiter salary data. Most workers in this role earn between $45.19 and $61.06 per hour, depending on experience, location, and employer.

What kind of company is Persona?

Persona Development is a role focused on creating detailed customer or user profiles to help businesses understand their target audiences. Professionals in this field often use research, data analysis, and tools like surveys and interviews to develop accurate personas that inform marketing and product strategies.

What jobs pay 2000 a day?

In the field of persona development, high-paying roles such as senior UX designers, user researchers, or freelance consultants can earn around $2,000 per day, especially with extensive experience and specialized skills. These positions often require advanced knowledge of user behavior, research methods, and design tools, and may involve contract or freelance work with flexible schedules.

What is the hiring process for persona talent?

The hiring process for persona development roles typically involves submitting an application, followed by a review of relevant experience and skills such as research, empathy, and communication. Candidates often complete interviews and may be asked to present a portfolio or case study demonstrating their ability to create detailed customer personas. Some employers also assess proficiency with tools like user research software or data analysis platforms.

What is the difference between Persona Development vs User Experience Designer?

AspectPersona DevelopmentUser Experience Designer
Required CredentialsTypically requires market research, psychology, or marketing backgroundRequires design, psychology, and usability certification or experience
Work EnvironmentResearch-focused, often in marketing or product teamsDesign-focused, in UX/UI teams or product development
Employer & Industry UsageUsed across marketing, product management, and UX fieldsPrimarily in tech, software, and digital product companies
Search & Comparison IntentUnderstanding target audiences and user profilesDesigning user interfaces and improving user experience

While Persona Development focuses on creating detailed profiles of target users to inform marketing and product strategies, User Experience Designers concentrate on designing and optimizing the overall user experience of digital products. Both roles often collaborate but serve different purposes within the product development process.

Is Persona a good company?

Persona Development is a role focused on creating detailed customer or user profiles to guide marketing and product strategies. The effectiveness of a persona development professional depends on the company's work environment, project scope, and tools used, such as data analysis and research methods. Job seekers should research the specific company's reputation and work culture for a clearer understanding.
Infographic showing various Persona Development job openings in the United States as of June 2026, with employment types broken down into 6% Internship, 6% Full Time, 82% Contract, and 6% Nights. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $111,522 per year, or $53.6 per hour.

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 2 days ago


Job description

Research Analyst, Central Research Team


The Research Analyst will support the Hearst Central Research Team by assisting with market research requests, providing actionable data and insights, and playing a key role in supporting the execution of research products post-sale. This includes work on persona development, custom market surveys, and other research-driven deliverables. The ideal candidate has a passion for data analysis, strong attention to detail, and the ability to translate findings into practical recommendations for both internal and external stakeholders.

Key Responsibilities

  • Respond to research requests from various business units and markets, gathering, analyzing, and summarizing relevant market, consumer, and competitive data to support business presentations and initiatives

  • Assist in the creation and delivery of custom research products (e.g., persona development, audience segmentation reports, survey analysis, and data visualizations) for clients after project sale

  • Provide support for quantitative and qualitative research projects, including drafting surveys, coordinating data collection, cleaning datasets, and preparing results

  • Collaborate with senior research analysts and the broader team to ensure findings are accurate, actionable, and delivered on deadline

  • Maintain databases, tracking systems, and data sources to support fast, reliable insights for recurring and ad-hoc projects

  • Stay up to date on market trends, research techniques, and industry news relevant to Hearst's business verticals

What It Takes to Succeed

  • Analytical Skills: Ability to collect, organize, and analyze large datasets; comfortable with Excel and data visualization tools; basic understanding of survey research and quantitative analysis

  • Attention to Detail: Consistently delivers error-free work and thoroughly checks data sources before generating summaries

  • Collaboration: Willingness to work closely with cross-functional project teams and take direction from senior team members

  • Communication: Strong written and verbal communication skills, with the ability to distill complex data into a clear and actionable story

  • Curiosity and Learning: Proactive about learning new research tools/methodologies and open to feedback and professional development

  • Organization: Able to prioritize multiple projects and manage time effectively in a fast-paced, deadline-driven environment

Qualifications

  • Bachelor's degree in Marketing, Business, Statistics, Social Sciences, or a related field (or equivalent experience)

  • 2+ years of professional experience in research, analytics, marketing, or business intelligence (internships and academic projects welcome)

  • Experience working with Claritas PRIZM segmentation data or Scarborough data for market analysis, audience profiling, and consumer insights

  • Able to translate complex data and research findings into engaging stories for diverse audiences

  • Strong communication skills with the ability to present findings in a clear, compelling way - this is a client-facing role, so comfort speaking with stakeholders is key

  • Proficiency in Microsoft Excel/PowerPoint; comfort with online survey tools, CRM, or basic data platforms preferred

  • Enthusiasm for market research, data analysis, and creating business insights that inform and inspire action

This position does not provide sponsorship. All applicants should have the right to work in the US without immigration sponsorship.

Our Benefits
At Hearst Newspapers, we not only support our employees through personal and professional development, but we also believe in promoting everyone's physical, financial, and emotional wellbeing-and that of their families. Our industry-leading benefits include:

  • Physical Wellbeing: Medical, dental, and vision coverage to keep you and your family healthy

  • Invest for the Future: Competitive retirement plan with matching program in most markets

  • Generous Paid Time Off: Recharge with ample time off, including holidays and vacation

  • Paid Parental Leave: Support for growing families, with paid leave for new parents

  • Monthly Child & Dependent Care Reimbursement: Financial support for the care of your loved ones

  • Emotional Wellbeing: Be your best self with our mental wellness benefits

  • LGBTQ+ & Inclusive Health Services: Inclusive healthcare designed for every individual's unique needs

  • Fertility Coverage & Menopause Support: Helping you along every step of your family journey

  • Pet Wellness Reimbursement & Rover Credits: We care about your pets too-helping you keep them happy and healthy

HNP Overview
With 2,500 employees across the nation, Hearst Newspapers (HNP) represents a network of 28 daily and 50 weekly publications, including the Austin American-Statesman, Houston Chronicle, San Antonio Express-News, San Francisco Chronicle, and Times Union (Albany). Our portfolio also includes several top digital-only news and lifestyle sites such as Chron., CT Insider, MySA, and SFGATE, along with marketing services businesses like Medium Giant and entertainment brands such as King Features Syndicate.

At HNP, we're investing in new and innovative ways to tell stories-growing newsrooms, diversifying tools, and evolving platforms-to support the millions of people who trust us each month to help them make decisions, take action, and be inspired.

Be part of something bigger - Your Headline Awaits.

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