Develop and implement Generative Engine Optimization (GEO) strategies to enhance presence across AI-powered platforms (e.g., Google AI Overviews, Gemini, ChatGPT, Claude, Perplexity, Copilot)
Develop and implement Generative Engine Optimization (GEO) strategies to enhance presence across AI-powered platforms (e.g., Google AI Overviews, Gemini, ChatGPT, Claude, Perplexity, Copilot)
... Perplexity, and emerging platforms, especially across top- and mid-funnel journeys. Operating at the intersection of search intelligence, AI discovery, content structure, and governance, this role ...
... Perplexity, and emerging platforms, especially across top- and mid-funnel journeys. Operating at the intersection of search intelligence, AI discovery, content structure, and governance, this role ...
... Perplexity, and emerging platforms, especially across top- and mid-funnel journeys. Operating at the intersection of search intelligence, AI discovery, content structure, and governance, this role ...
... Perplexity, and emerging platforms, especially across top- and mid-funnel journeys. Operating at the intersection of search intelligence, AI discovery, content structure, and governance, this role ...
... Perplexity, and emerging platforms, especially across top- and mid-funnel journeys. Operating at the intersection of search intelligence, AI discovery, content structure, and governance, this role ...
... Perplexity, and emerging platforms, especially across top- and mid-funnel journeys. Operating at the intersection of search intelligence, AI discovery, content structure, and governance, this role ...
... Perplexity, and emerging platforms, especially across top- and mid-funnel journeys. Operating at the intersection of search intelligence, AI discovery, content structure, and governance, this role ...
... Perplexity, and emerging platforms, especially across top- and mid-funnel journeys. Operating at the intersection of search intelligence, AI discovery, content structure, and governance, this role ...
... Perplexity, and emerging platforms, especially across top- and mid-funnel journeys. Operating at the intersection of search intelligence, AI discovery, content structure, and governance, this role ...
... Perplexity, and emerging platforms, especially across top- and mid-funnel journeys. Operating at the intersection of search intelligence, AI discovery, content structure, and governance, this role ...
Sr. Global SEO/GEO Strategist
Boston, MA · On-site +1
Drive optimization of digital experiences for both traditional search engines and AI powered platforms such as ChatGPT, Gemini, Perplexity, and Copilot * Lead keyword, topic cluster, and entity based ...
Sr. Global SEO/GEO Strategist
Boston, MA · On-site +1
Drive optimization of digital experiences for both traditional search engines and AI powered platforms such as ChatGPT, Gemini, Perplexity, and Copilot * Lead keyword, topic cluster, and entity based ...
... Perplexity, and emerging platforms, especially across top- and mid-funnel journeys. Operating at the intersection of search intelligence, AI discovery, content structure, and governance, this role ...
... Perplexity, and emerging platforms, especially across top- and mid-funnel journeys. Operating at the intersection of search intelligence, AI discovery, content structure, and governance, this role ...
Senior Product Manager, Reagents
$137K - $181K/yr
... Perplexity, and Google AI Overviews. * Lead Generation & Pipeline: Identify high-potential customer segments and accounts, run targeted outreach, and partner with the commercial team to convert ...
Senior Product Manager, Reagents
$137K - $181K/yr
... Perplexity, and Google AI Overviews. * Lead Generation & Pipeline: Identify high-potential customer segments and accounts, run targeted outreach, and partner with the commercial team to convert ...
Senior Product Manager, Reagents
Boston, MA · On-site
$137K - $181K/yr
... Perplexity, and Google AI Overviews. * Lead Generation & Pipeline: Identify high-potential customer segments and accounts, run targeted outreach, and partner with the commercial team to convert ...
Senior Product Manager, Reagents
Boston, MA · On-site
$137K - $181K/yr
... Perplexity, and Google AI Overviews. * Lead Generation & Pipeline: Identify high-potential customer segments and accounts, run targeted outreach, and partner with the commercial team to convert ...
Search & AI Optimization Associate
Boston, MA · On-site
$90K - $140K/yr
Develop and implement Generative Engine Optimization (GEO) strategies to enhance presence across AI-powered platforms (e.g., Google AI Overviews, Gemini, ChatGPT, Claude, Perplexity, Copilot)
Search & AI Optimization Associate
Boston, MA · On-site
$90K - $140K/yr
Develop and implement Generative Engine Optimization (GEO) strategies to enhance presence across AI-powered platforms (e.g., Google AI Overviews, Gemini, ChatGPT, Claude, Perplexity, Copilot)
Familiarity with AI tools (Claude, ChatGPT, Perplexity, etc.) and curiosity about how agents and automation work * Prior exposure to strategy, consulting, or market research -- even in academic or ...
Quick apply
Familiarity with AI tools (Claude, ChatGPT, Perplexity, etc.) and curiosity about how agents and automation work * Prior exposure to strategy, consulting, or market research -- even in academic or ...
... Perplexity, and Google AI Overviews. * Positioning & Messaging: Help develop positioning and messaging for specific product lines (e.g., cell-free protein synthesis, PichiaWorks, enzymes) tailored to ...
... Perplexity, and Google AI Overviews. * Positioning & Messaging: Help develop positioning and messaging for specific product lines (e.g., cell-free protein synthesis, PichiaWorks, enzymes) tailored to ...
Familiarity with AI tools (Claude, ChatGPT, Perplexity, etc.) and curiosity about how agents and automation work * Prior exposure to strategy, consulting, or market research - even in academic or ...
Familiarity with AI tools (Claude, ChatGPT, Perplexity, etc.) and curiosity about how agents and automation work * Prior exposure to strategy, consulting, or market research - even in academic or ...
Manager, Engagement Management, Enterprise
Boston, MA · On-site
$135K - $210K/yr
The way brands reach people is being rewritten - AI models like ChatGPT, Perplexity, and Google AI Mode are now the answer layer between companies and their customers. We built the platform marketers ...
Manager, Engagement Management, Enterprise
Boston, MA · On-site
$135K - $210K/yr
The way brands reach people is being rewritten - AI models like ChatGPT, Perplexity, and Google AI Mode are now the answer layer between companies and their customers. We built the platform marketers ...
Senior Manager, SEO & GEO
Boston, MA · Remote
$114K - $189K/yr
Run structured tests to analyze how content formats and technical configurations impact visibility across LLMs (ChatGPT, Gemini, Perplexity, etc.). Maintain dashboard systems that track traditional ...
Senior Manager, SEO & GEO
Boston, MA · Remote
$114K - $189K/yr
Run structured tests to analyze how content formats and technical configurations impact visibility across LLMs (ChatGPT, Gemini, Perplexity, etc.). Maintain dashboard systems that track traditional ...
search engine optimization analyst
Boston, MA · On-site
... Perplexity, and Gemini. * This role reports into the Senior Manager of SEO and sits alongside the SEO team as a trusted advisor and thought partner as we continue to improve visibility and drive ...
search engine optimization analyst
Boston, MA · On-site
... Perplexity, and Gemini. * This role reports into the Senior Manager of SEO and sits alongside the SEO team as a trusted advisor and thought partner as we continue to improve visibility and drive ...
Senior Manager, SEO & GEO
Boston, MA · On-site
$114K - $189K/yr
Run structured tests to analyze how content formats and technical configurations impact visibility across LLMs (ChatGPT, Gemini, Perplexity, etc.). Maintain dashboard systems that track traditional ...
Senior Manager, SEO & GEO
Boston, MA · On-site
$114K - $189K/yr
Run structured tests to analyze how content formats and technical configurations impact visibility across LLMs (ChatGPT, Gemini, Perplexity, etc.). Maintain dashboard systems that track traditional ...
Build and maintain a brand-relevant keyword strategy mapped to Bevi's core verticals, and establish Bevi's presence in AI-generated search responses (ChatGPT, Perplexity, Google SGE) by filling ...
Build and maintain a brand-relevant keyword strategy mapped to Bevi's core verticals, and establish Bevi's presence in AI-generated search responses (ChatGPT, Perplexity, Google SGE) by filling ...
They research through ChatGPT, Claude, Copilot, Gemini, and Perplexity, and the answers those tools assemble are drawn from across the open web: some sources we own, most we don't. Where our SEO ...
They research through ChatGPT, Claude, Copilot, Gemini, and Perplexity, and the answers those tools assemble are drawn from across the open web: some sources we own, most we don't. Where our SEO ...
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Posted 14 days ago
Job description
We are seeking a performance and growth marketing Associate with deep expertise in search, content strategy, and conversion optimization to drive scalable digital growth. This role will lead acquisition across paid and organic search, while advancing KKR's visibility in emerging AI-driven discovery environments.
The role will partner closely with Marketing, Content, Web Product, and Analytics teams to develop and execute strategies across SEO, paid search, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO). This individual will be responsible for optimizing the full digital funnel from search visibility through conversion while leveraging data, experimentation, and modern AI-enabled capabilities.
We are looking for a strategic and hands on expert with strong analytical rigor, a deep understanding of search ecosystems, and a forward-looking perspective on how AI is transforming digital discovery and engagement.
RESPONSIBILITIES
- Develop and execute integrated digital acquisition strategies across paid search, organic search, and AI-driven discovery platforms.
- Own paid search (SEM/PPC) programs across platforms such as Google Ads, including campaign development, budget management, and performance optimization.
- Lead SEO strategy, including keyword research, technical optimization, on-page improvements, and content gap analysis to drive high-intent organic traffic.
- Advance Answer Engine Optimization (AEO) efforts to improve visibility in featured snippets, knowledge panels, and zero-click search experiences.
- Develop and implement Generative Engine Optimization (GEO) strategies to enhance presence across AI-powered platforms (e.g., Google AI Overviews, Gemini, ChatGPT, Claude, Perplexity, Copilot).
- Partner with content and editorial teams to develop and optimize high-quality, authoritative content aligned to search intent and AI retrieval.
- Drive content optimization initiatives to improve discoverability, engagement, and performance across digital channels.
- Lead conversion rate optimization (CRO) initiatives, including A/B and multivariate testing of landing pages, forms, and user journeys.
- Collaborate with UX/UI and product teams to enhance digital experiences and improve conversion performance.
- Define KPIs and performance benchmarks across acquisition channels and optimization initiatives.
- Stay current on industry trends across search, AI, and digital marketing, and evaluate new opportunities for growth.
- Partner with external agencies and vendors to support execution and extend capabilities.
QUALIFICATIONS
- Bachelor's degree in marketing, business, communications, or a related field.
- 5+ years of experience in digital acquisition, performance marketing, or growth marketing.
- Deep expertise in paid search platforms (Google Ads, Microsoft Ads) and performance optimization.
- Strong understanding of SEO, technical SEO, and content-driven organic growth strategies.
- Experience with conversion rate optimization, experimentation, and landing page optimization.
- Familiarity with AEO and emerging GEO/AI-driven search optimization approaches.
- Proficiency in Adobe Analytics, Google Search Console, SEMrush (or similar tools), and attribution platforms.
- Strong analytical mindset with the ability to translate data into actionable insights.
- Experience managing budgets and optimizing ROI across channels.
- Ability to operate both strategically and tactically in a fast-paced environment.
- Strong collaboration and stakeholder management skills.
Preferred QualificationsÂ
- MBA or advanced degree in Marketing, Business, or a related field.
- Experience with AI-powered search platforms and LLM optimization strategies.
- Background in financial services, asset management, or B2B marketing.
- Experience working in regulated environments with compliance requirements.
- Certifications in Google Ads or related platforms.