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Performance Marketing Copywriter Jobs (NOW HIRING)

philadelphiaadclub

Copywriting Manager

Conshohocken, PA · On-site

Marketing Lutron - Conshohocken, PA Overview Lutron is seeking a Copywriting Manager (Brand & Performance) to join the Communications team at Lutron's Conshohocken, PA office location. In this role ...

Beam Organics

Senior Copywriter

Boston, MA · On-site

Senior Copywriter About the Role: Beam is one of the fastest-growing wellness brands in the U.S ... This role is ideal for someone who can seamlessly balance performance marketing with brand ...

Roselle Center for Healing

Minimum of 3 years'years of hands‑on performance marketing experience, managing active budgets ... Basic graphic design or copywriting skills for quick ad iteration and creative testing. * UX ...

Wander

Performance Marketing Manager

San Francisco, CA · On-site

Performance Marketing Manager Wander San Francisco, California, United States About this position ... Excellent copywriting and messaging skills for performance creatives, with the ability to translate ...

AMA Detroit

Minimum of 3 years'years of hands‑on performance marketing experience, managing active budgets ... Basic graphic design or copywriting skills for quick ad iteration and creative testing. * UX ...

Iabc Dc

Performance Marketing Analyst

Washington, DC · On-site

Minimum of 3 years'years of hands-on performance marketing experience, managing active budgets ... Basic graphic design or copywriting skills for quick ad iteration and creative testing. * UX ...

New

Iabc Dc

Minimum of 3 years'years of hands-on performance marketing experience, managing active budgets ... Basic graphic design or copywriting skills for quick ad iteration and creative testing. * UX ...

New

CEMA Online

Minimum of 3 years'years of hands-on performance marketing experience, managing active budgets ... Basic graphic design or copywriting skills for quick ad iteration and creative testing. * UX ...

Beam

Senior Copywriter

Boston, MA · On-site +1

Senior Copywriter About the Role: Beam is one of the fastest-growing wellness brands in the U.S ... This role is ideal for someone who can seamlessly balance performance marketing with brand ...

Insight Global

Copywriter

San Pedro, CA · On-site

$75K - $79K/yr

... marketing, and performance-driven content strategy. ● Excellent communication, collaboration, and cross-functional collaboration skills. ● Ability to manage multiple priorities in a fast-paced ...

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Performance Marketing Copywriter information

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$32K

$69.1K

$132K

How much do performance marketing copywriter jobs pay per year?

As of Sep 14, 2026, the average yearly pay for performance marketing copywriter in the United States is $69,103.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,000.00 and $81,500.00 per year, depending on experience, location, and employer.

What is a performance marketing copywriter?

A Performance Marketing Copywriter is a specialized writer who creates persuasive and data-driven content for digital marketing campaigns, with the primary goal of driving measurable results like clicks, conversions, and sales. They work closely with marketing teams to craft compelling ad copy, landing pages, emails, and social media posts that encourage audience action. Their work is constantly tested and optimized based on performance metrics, ensuring that the messaging not only attracts attention but also achieves specific business objectives. This role requires a blend of creativity, analytical skills, and a deep understanding of consumer psychology.

What are the key skills and qualifications needed to thrive as a performance marketing copywriter?

To thrive as a Performance Marketing Copywriter, you need strong writing and editing skills, a solid grasp of digital marketing principles, and often a background in marketing or communications. Familiarity with analytics platforms like Google Analytics, A/B testing tools, and content management systems is typically required. Creativity, adaptability, and data-driven decision-making are the soft skills that set top performers apart. These skills ensure campaigns are compelling, measurable, and optimized for the best possible return on investment.

How does a performance marketing copywriter typically collaborate with data analysts and marketing teams to optimize campaigns?

Performance Marketing Copywriters work closely with data analysts to review campaign metrics such as click-through rates, conversions, and engagement data. By analyzing performance reports, they identify which messages resonate best with target audiences and adjust copy accordingly. Collaboration with marketing teams is ongoing, ensuring that messaging aligns with broader campaign goals, brand voice, and audience segmentation strategies. This cross-functional teamwork enables more agile and effective optimization of ad creatives for maximum impact.

What is the difference between Performance Marketing Copywriter vs Content Writer?

AspectPerformance Marketing CopywriterContent Writer
Primary FocusCreating persuasive, conversion-driven copy for marketing campaignsProducing informative or engaging content for various platforms
Skills & CertificationsCopywriting, marketing strategies, SEO, analyticsResearch, storytelling, SEO, general writing skills
Work EnvironmentMarketing agencies, e-commerce, digital advertisingBlogs, magazines, corporate websites, content agencies
Search & UsageOften compared for marketing roles, campaign success

Performance Marketing Copywriters focus on creating persuasive copy that drives conversions in marketing campaigns, often requiring skills in marketing strategies and analytics. Content Writers produce broader content aimed at informing or engaging audiences, with a focus on storytelling and research. While both roles involve writing and SEO, Performance Marketing Copywriters are more specialized in marketing and advertising contexts.

What cities are hiring for Performance Marketing Copywriter jobs?

Cities with the most Performance Marketing Copywriter job openings:

What states have the most Performance Marketing Copywriter jobs?

States with the most job openings for Performance Marketing Copywriter jobs include:

What are popular job titles related to Performance Marketing Copywriter jobs?

For Performance Marketing Copywriter jobs, the most frequently searched job titles are:

Infographic showing various Performance Marketing Copywriter job openings in the United States as of August 2026, with employment types broken down into 89% Full Time, 9% Part Time, and 2% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $69,103 per year, or $33.2 per hour.

Copywriting Manager

Conshohocken, PA • On-site

philadelphiaadclub
See more jobs at philadelphiaadclubexternal

Other

Posted 12 days ago

Key responsibilities

  • Lead the strategy and execution of brand and performance copywriting across campaigns, channels, business segments, and customer touchpoints.

  • Own copy development across integrated campaigns, digital and physical experiences, product marketing, and paid media.

  • Mentor and lead writers, collaborate with cross-functional teams, and ensure consistency and excellence in all copy outputs.

Job description

Job ID: 2025-4775
# of Openings: 1
Category: Marketing
Lutron – Conshohocken, PA

Overview

Lutron is seeking a Copywriting Manager (Brand & Performance) to join the Communications team at Lutron’s Conshohocken, PA office location. In this role, you will lead the development of messaging that strengthens brand equity and drives measurable business results. Within the Communications team, you will translate the essence of the Lutron identity into narratives and experiences that motivate customers, partners, and professionals to engage.

This role sits at the intersection of brand storytelling and performance marketing. You will oversee copy across the full customer journey—from high-impact brand campaigns to conversion-focused business campaigns—ensuring every message reflects Lutron’s distinctive voice while delivering clarity, relevance, and performance.

Responsibilities
  • Brand & Performance Copy Leadership
    • Lead the strategy and execution of brand and performance copywriting across campaigns, channels, business segments, and customer touchpoints.
    • Develop compelling narratives that balance emotional storytelling with technical accuracy and conversion-driven clarity.
    • Ensure copy consistently reinforces Lutron’s position and identity ethos.
    • Ensure message is effectively deployed across platforms, with a strong understanding of how copy must adapt to different channels, formats and user behaviors.
  • Content & Campaign Execution
    • Own copy development across integrated campaigns, digital and physical experiences, product marketing, and paid media.
    • Partner with marketing to optimize copy for engagement, conversion, and ROI through testing and iteration.
    • Translate complex technical concepts into clear, persuasive, and benefit-driven messaging tailored to audience needs.
  • Optimization & Performance
    • Establish frameworks for A/B testing, performance measurement, and continuous optimization of copy
    • Use data and insights to refine messaging and improve conversion rates and customer engagement
    • Identify opportunities to scale high-performing messaging across channels and business segments.
  • Editorial & Voice Stewardship
    • Champion and evolve Lutron’s brand voice and messaging architecture
    • Ensure consistency and excellence across all copy outputs
    • Establish and maintain copywriting standards, guidelines, and best practices
  • Team & Cross-Functional Leadership
    • Mentor and lead writers, fostering a culture of craft excellence, constructive feedback, and creative rigor
    • Collaborate closely with design, sales, product, digital, and marketing teams to deliver cohesive, high-impact experiences
    • Manage workflows that ensure speed, quality, and alignment with business priorities
Qualifications
  • Bachelor’s degree with minimum cumulative 3.00 GPA required
  • Minimum 15 years experience in copywriting across brand and performance marketing, including 5+ years leading writers, managing editorial workflows, and driving cross-functional collaboration required
  • Experience with digital marketing channels including paid media, web, email, and CRM required
  • Familiarity with using performance data, audience insights, SEO principles, and digital best practices to improve copy effectiveness required
  • Proven ability to deliver results-driven copy while translating complex technical concepts into compelling, customer-focused messaging.
  • Fluency with design and project management software

Lutron Electronics’ position as the worldwide leader in innovative lighting control and shading solutions has enabled consistent, annual growth. Our company has cultivated a reputation of unsurpassed quality, a broad range of technologies and product offerings, and a strong commitment to servicing our worldwide customers. This has allowed the company to invest in developing new technologies and services, expand our technical capabilities and global presence, and to find and retain the best talent. Build your career with Lutron where you will enjoy competitive compensation and benefits while exploring many options for continued growth and education. Make a difference every day in our dynamic, people-centric, technology-driven organization. For more information, view our website at www.lutron.com.

Lutron Electronics is an Equal Opportunity – Affiantive Action – Employer. We welcome qualified, motivated applicants regardless of race, color, religion, sex, national origin, age, disability or genetics

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