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How much do pay per click jobs pay per hour?

As of Sep 5, 2026, the average hourly pay for pay per click in Lancaster, MA is $24.91, according to ZipRecruiter salary data. Most workers in this role earn between $19.52 and $27.64 per hour, depending on experience, location, and employer.

What is a pay per click (PPC) specialist?

A Pay Per Click (PPC) specialist is a digital marketing professional responsible for managing online advertising campaigns where advertisers pay a fee each time their ad is clicked. They typically work with platforms like Google Ads, Bing Ads, and social media networks to create, optimize, and analyze paid ad campaigns. Their goal is to maximize return on investment (ROI) by selecting the right keywords, writing effective ad copy, setting budgets, and monitoring performance. PPC specialists use data analysis to continually improve campaign effectiveness and ensure that advertising spend delivers measurable results.

What are the key skills and qualifications needed to thrive as a pay per click (PPC) specialist?

To thrive as a Pay Per Click (PPC) Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with paid advertising platforms—often backed by a marketing degree or relevant certifications. Proficiency in tools like Google Ads, Microsoft Advertising, Google Analytics, and campaign management software is essential. Attention to detail, creativity, and effective communication help you optimize campaigns and collaborate with clients or teams. These skills ensure efficient ad spend, high campaign performance, and measurable business results in a competitive online environment.

What are some common challenges faced by pay per click (PPC) specialists, and how can they overcome them?

PPC specialists often face challenges such as maintaining a high Quality Score, optimizing ad spend, and staying ahead of competitors' strategies. Managing multiple campaigns across different platforms can also be demanding, requiring strong organizational and analytical skills. To overcome these challenges, PPC professionals regularly monitor campaign performance, A/B test ad copy and landing pages, and stay updated on platform algorithm changes. Collaboration with content creators and data analysts is key to refining targeting and maximizing ROI.

What is the difference between Pay Per Click vs Search Engine Marketing Specialist?

AspectPay Per ClickSearch Engine Marketing Specialist
CredentialsBasic digital marketing knowledge, certifications like Google AdsAdvanced knowledge of SEM, certifications, analytics skills
Work EnvironmentDigital advertising campaigns, online platformsStrategy development, campaign management, analytics
Industry UsageAdvertising agencies, online retailers, brandsMarketing agencies, corporate marketing teams

Pay Per Click (PPC) focuses specifically on managing paid advertising campaigns on platforms like Google Ads. A Search Engine Marketing Specialist encompasses PPC but also includes broader SEM strategies, including SEO integration and analytics. While PPC is more campaign execution-oriented, SEM specialists develop comprehensive strategies to improve overall search engine visibility.

What cities near Lancaster, MA are hiring for Pay Per Click jobs?

Cities near Lancaster, MA with the most Pay Per Click job openings:

Pay Per Click jobs near you
Infographic showing various Pay Per Click job openings in Lancaster, MA as of July 2026, with employment types broken down into 1% As Needed, 61% Full Time, 30% Part Time, and 8% Contract. Highlights an 93% Physical, 1% Hybrid, and 6% Remote job distribution, with an average salary of $51,819 per year, or $24.9 per hour.

Marketing - Director, Global Product Management, Cytology and Digital Pathology

Hologic Inc.

Marlborough, MA • On-site

Full-time

Re-posted 8 days ago

Hologic rating

8.0

Company rating: 8.0 out of 10

Based on 25 frontline employees who took The Breakroom Quiz

181st of 499 rated machine equipment manufacturers

Job description

Role Summary

We are seeking a strategic and visionary leader to serve as Director, Global Product Management (GPM) for Hologic's Cytology and Digital Pathology portfolio, including the Genius Digital Diagnostics System, AI-powered diagnostic algorithms, Cytology Instrumentation, and ThinPrep Consumables. This role is responsible for defining and driving global portfolio strategy, long-range business planning, and investment priorities across a multi-platform diagnostics franchise.

As a key member of the Diagnostic GPM leadership team, the Director will shape portfolio direction, influence enterprise strategy, and drive sustainable growth through innovation, market expansion, and customer-centric solutions for the Cytology and Digital Pathology portfolio. This leader will oversee a team of global product managers while partnering closely with executive leadership, R&D, Regulatory, Quality, Commercial, and Operations teams to maximize portfolio.

Job Expectations

Product Strategy & Lifecycle Management

  • Drive the global product strategy and roadmap for cytology and digital pathology portfolio, ensuring alignment with enterprise objectives and global portfolio strategy 
  • Define portfolio priorities and investment priorities across cytology and digital pathology systems, AI algorithms, automation, software, accessories, consumables, and workflow solutions
  • Lead portfolio planning, forecasting alignment, and capital planning in partnership with finance and commercial leadership
  • Oversee end-to-end product lifecycle management planning from strategic planning, regulatory submission, development, launch, sustainment, optimization, and end of life
  • Champion long term sustainability of the installed base including reliability, serviceability, upgrade paths, total cost of ownership, and customer experience
  • Partner with service, quality, and operations teams to monitor fleet performance trends and drive continuous improvement initiatives

Technology Experience:

  • Lead teams in the development and scaling of digital solutions, bridging R&D and commercial teams.
  • Prior experience with digital pathology platforms, medical imaging products, or image management software (IMS).
  • Partner with cross functional teams to implement recurring revenue and pricing business models: (ex: SaaS, pay per use, pay per click, subscription, licensing, bundled, partnership)
  • Experience with scalable AI platforms, foundation model(s) (FM), Uni- and multimodal AI agents
  • A plus: 
    • Strong technical grasp of IT infrastructure, LIS, DICOM protocols, diagnostic-grade displays, and the storage scaling requirements necessary to support petabyte-scale image libraries
    • Cybersecurity & compliance: Knowledge of HIPAA, GDPR, and SOC2 requirements for protecting Patient Health Information (PHI) within the digital environment

Market & Customer Insights

  • Lead and conduct, in partnership with internal and external stakeholders, qualitative and quantitative research to deeply understand customer needs, market trends, and competitive landscape in cytology and digital pathology instrumentation, AI algorithms, automation and laboratory workflow solutions
  • Translate customer workflows, market trends, and competitive dynamics into portfolio level strategy and product direction

Performance Analysis & Optimization

  • Define KPIs, analyze product performance for all designated portfolio products and execute plans to meet/exceed defined goals
  • Monitor and communicate competitive activity, formulating strategic responses as needed
  • Develop and implement strategic frameworks to monitor and optimize product adoption and customer experience across cytology and digital pathology portfolio

Stakeholder Engagement & Advocacy

  • Serve as the internal product leader and voice of the customer, inspiring and influencing cross-functional teams, globally
  • Cultivate and strengthen strategic partnerships with key customers and industry stakeholders, championing customer advocacy initiatives, and informing organizational strategy with customer insights
  • Engage laboratory professionals to validate product concepts and gather actionable feedback.

Sales Enablement & Field Support

  • Partner and support commercial marketing, service, support and other key cross-functional teams in development of effective go to market strategies, sales tools and resources
  • Support internal teams with product expertise for all cytology and digital pathology products

People Leadership and Development

  • Build, scale, and lead a global product management team capable of delivering sustained business growth and innovation
  • Coach and mentor product managers to strengthen strategic thinking, customer centricity, and executive communication
  • Foster a culture of accountability, collaboration, and continuous improvement
  • Establish product management best practices, governance structures, and operating models that improve execution and organizational effectiveness 

Key Qualifications

  • Experience: 
    • 12 plus years of experience in product management, product marketing, or related roles within diagnostics, pathology (cytology and/or histology), life sciences, or medical technology
    • 5 plus years of leadership experience, managing a team of professional level direct reports.
    • Demonstrated success developing and executing portfolio strategies that drive meaningful revenue growth, market expansion, and business transformation
    • Proven track record of effectively navigating and developing productive relationships across functions and levels of the organization, including senior leadership teams
    • Demonstrated experience managing complex global portfolio and execution across hardware, software, and algorithm development teams 
    • In depth knowledge of cytology and/or histology diagnostic laboratory instrumentation, workflow, and customer segments preferred
    • Experience leading inputs software solution development, customer release schedules and implementing pricing models. 
    • Strong leadership skills, business and financial acumen are required

    • Excellent interpersonal, communication, presentation, and negotiation skills for a wide variety of audiences, including senior management

  • Educational Background: Bachelor's degree in Engineering, Life Sciences, or related field; advanced degree (MBA, PhD) preferred. 

Behaviors:

  • Customer-Centric: Self-directed focus on understanding and fulfilling internal customer needs
  • Proactive: Ability to anticipate challenges and take initiative to address them
  • Collaborative: Works well with team members and internal teams such as product development, engineering, regulatory, etc. 
  • Adaptable: Flexible in the face of changing market conditions and customer requirements
  • Integrity: Upholds the company's values and adheres to industry ethical standards, especially important in healthcare. Behave in an ethical way which represents Hologic values and challenge behaviors that do not align 
  • Resilience: Maintains a positive attitude and strong work ethic even in challenging situations
  • Networking: Builds and leverages relationships at all levels and networks both internally and externally 

Additional Requirements:

  • Location: Marlborough, MA or San Diego, CA; hybrid in office 
  • Travel requirements: On average, 30% travel time. Ability to attend on-site, corporate, and field-based meetings as needed.
  • Language requirements: English is our corporate language. 
  • Driving License: Holds a current driver's license of relevant class. 

This job description is intended to describe the general nature and level of work performed. It is not an exhaustive list of all responsibilities, duties, and skills required. Duties and responsibilities may be amended as business needs evolve.

The total compensation range for this role is $151,200 - $268,00. This is based on a base salary and commission plan combination. Final compensation packages will ultimately depend on factors including relevant experience, skillset, knowledge, territory/ geography, education, business needs, market demand and performance versus quota.

Agency And Third Party Recruiter Notice

Agencies that submit a resume to Hologic must have a current executed Hologic Agency Agreement executed by a member of the Human Resource Department. In addition, Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter. All resumes must be sent to the Hologic Recruiter under these terms or they will not be considered.

Hologic's employees are subject to third-party COVID-19 vaccination requirements, including from customers and governmental entities. Hologic is an equal opportunity employer and consistent with federal, state, and local requirements, will consider requests for reasonable accommodation based on disability or sincerely-held religious beliefs where it is able to do so without undue hardship to the company.

Hologic, Inc. is proud to be an Equal Opportunity Employer inclusive of disability and veterans.

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