Mezzetta is seeking a high-impact Brand Manager to lead the Pasta Sauce category, a strategically important growth business for the company in a highly competitive market. This is an opportunity to help shape the next phase of growth for a brand with real potential and a clear opportunity to grow our position in the market. This position is based in the Mezzetta Larkspur office just north of San Francisco.
This position owns the direction of the business, setting priorities that accelerate growth and strengthen the brand's position in category. This Brand Manager will define where to compete, how to win, and what it will take to stand out, then drive action across the organization to deliver against those priorities.
The scope spans the full business, from sharpening brand positioning and driving demand to expanding distribution and building a disciplined innovation pipeline. It requires a strategic, creative, and competitive leader who can move with speed, make sound decisions, and keep the organization focused on the growth drivers that matter most.
Success in this role comes from building momentum, increasing household penetration, and establishing the brand as a stronger and more relevant player in the category.
Responsibilities
Business Ownership & Performance
- Own overall business performance for the Pasta Sauce portfolio, including revenue growth, share, and contribution
- Identify and act on the most critical growth levers to accelerate velocity, trial, and repeat
- Translate performance data into clear actions that drive measurable improvement
Strategy & Positioning
- Define and refine brand positioning to create clear differentiation in a crowded category
- Establish a focused strategy for where to play and how to win
- Translate strategy into clear priorities that guide the organization
Marketing & Demand Generation
- Lead development of integrated marketing programs that build awareness, drive trial, and increase repeat
- Partner with Digital and Creative teams to deliver compelling, high-impact campaigns
- Ensure marketing efforts are grounded in consumer insight and deliver measurable results
Retail & Channel Expansion
- Partner closely with Sales to expand distribution and strengthen in-market presence across key retailers
- Support sell-in with strong, insight-driven stories that demonstrate category and brand opportunity
- Identify opportunities to improve competitiveness through pricing, assortment, and channel strategy
Innovation & Portfolio Development
- Lead the innovation agenda for Pasta Sauce, identifying and prioritizing opportunities grounded in consumer and market insight
- Build and manage a pipeline of products that drive both growth and differentiation
- Partner with Innovation and R&D to bring new products to market successfully
Cross-Functional Leadership
- Operate at the center of the business, aligning Sales, Insights, Finance, Supply Chain, and R&D around clear priorities
- Drive clarity, accountability, and momentum across cross-functional teams
- Contribute to key company processes including AOP, S&OP, and Monthly Business Reviews
Qualifications
- Bachelor's degree required, preferably in Business, Marketing, or a related field
- MBA preferred
- 5-8+ years of brand management experience in CPG
- Experience building or scaling a brand or category strongly preferred
- Strong strategic thinking and ability to translate ideas into action
- Demonstrated ability to operate in competitive, fast-moving environments
- Strong cross-functional leadership and communication skills