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Partner Channel Marketing Manager Jobs in Virginia

Carmax

Manager, Marketing Analytics

Richmond, VA · On-site

We partner directly with the channel marketing managers who own media strategy and execution-providing the analytical frameworks, test designs, and performance insights thatoptimizereturn on ad spend ...

CarMax, Inc.

Manager, Marketing Analytics

Richmond, VA · On-site

We partner directly with the channel marketing managers who own media strategy and execution-providing the analytical frameworks, test designs, and performance insights that optimize return on ad ...

GDIT

Alliance Marketing Manager

Falls Church, VA · Hybrid

As the Alliances Marketing Manager, you will be responsible for identifying, managing, and ... channel marketing communications (PR, events, digital and social media) and partner marketing

Capital One

Performance Marketing Manager

Mclean, VA · On-site

Performance Marketing Manager Capital One's Small Business Bank ("SBB") is entering an exciting ... Partner with channel leads to develop and execute integrated campaign strategies that align to our ...

Capital One

Performance Marketing Manager

Mclean, VA · On-site

Performance Marketing Manager Capital One's Small Business Bank ("SBB") is entering an exciting ... Partner with channel leads to develop and execute integrated campaign strategies that align to our ...

GDIT

Marketing Campaign Manager

Falls Church, VA · Hybrid

$100K - $123K/yr

Skills: Creative Marketing, Cross-Channel Marketing, Marketing Strategies Certifications: None ... Consulting with external marketing vendors as well as media partners in support of integrated ...

Janitza

Marketing Manager

Ashburn, VA · On-site

$100K - $120K/yr

Working closely with Sales, Product Management, Headquarters Marketing, channel partners, and customers, you will be responsible for developing market-focused messaging, executing targeted campaigns ...

GDIT

Technology Marketing Manager

Falls Church, VA · On-site

Skills: Marketing Communications (MarCom), Partnership Management, Technology Marketing ... Experience in cross-channel marketing communications (PR, events, digital and social media)

FMI

Manager, Marketing

Arlington, VA

Manage the development execution and continuous improvement of integrated marketing and sales ... Partner with internal stakeholders to design, execute, and optimize multi-channel marketing ...

FMI

Manager, Marketing

Arlington, VA · On-site

Manage the development execution and continuous improvement of integrated marketing and sales ... Partner with internal stakeholders to design, execute, and optimize multi-channel marketing ...

Software Technology Inc

Marketing Manager

Vienna, VA · Remote

A minimum of 8-10-year experience in multi-channel B2B marketing, preferably in the government ... partner activity Strong understanding of the Sales process Proven experience enabling a sales ...

Virginia Green

Digital Marketing Manager

Richmond, VA

$115K - $130K/yr

The Digital Marketing Manager will set campaign, channel, website, and conversion priorities ... Partner with internal business, product, and operational stakeholders to translate priorities into ...

Software Technology Inc

Marketing Manager

Vienna, VA · On-site

... channel B2B marketing, preferably in the government, public safety or security software space. • ... partner activity • Strong understanding of the Sales process • Proven experience enabling a ...

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All JobsPartner Channel Marketing JobsPartner Channel Marketing Manager JobsPartner Channel Marketing Manager Jobs in Virginia

Partner Channel Marketing Manager information

What does a partner channel marketing manager do?

A Partner Channel Marketing Manager is responsible for developing and executing marketing strategies with business partners, such as resellers, distributors, or technology partners. Their role involves building strong relationships with these partners, creating co-branded marketing campaigns, and ensuring that both the company and its partners meet their business goals. They also analyze market trends, coordinate training, and track the effectiveness of joint marketing activities to optimize performance. Ultimately, their work helps drive sales growth and increase market reach through collaborative efforts.

What are the key skills and qualifications needed to thrive as a partner channel marketing manager, and why are they important?

To thrive as a Partner Channel Marketing Manager, you need expertise in channel marketing strategies, partner relationship management, and a relevant degree such as in marketing or business. Familiarity with CRM platforms, marketing automation tools, and certifications like HubSpot or Salesforce are commonly required. Outstanding communication, negotiation, and project management skills help build strong alliances and drive joint marketing initiatives. These abilities are crucial for effectively growing partner networks, maximizing co-marketing opportunities, and achieving shared business objectives.

How does a partner channel marketing manager typically collaborate with sales and product teams to drive joint marketing initiatives?

A Partner Channel Marketing Manager works closely with both sales and product teams to align marketing strategies with business objectives. They often coordinate joint campaigns, facilitate the creation of co-branded materials, and ensure consistent messaging across all partner channels. Regular meetings and cross-functional planning sessions help identify opportunities for growth, address partner needs, and monitor campaign effectiveness. This collaborative approach ensures that marketing efforts support sales targets and accurately reflect product capabilities.

What is the difference between Partner Channel Marketing Manager vs Channel Marketing Specialist?

AspectPartner Channel Marketing ManagerChannel Marketing Specialist
CredentialsMarketing degree, experience in partner programsMarketing or related degree, entry to mid-level experience
Work EnvironmentCollaborates with partners, manages joint marketing effortsSupports channel campaigns, executes marketing tactics
Employer & Industry UsageTech, software, hardware companies with partner networksBroadly used across industries for channel support roles

The Partner Channel Marketing Manager focuses on developing and managing marketing strategies with partners, overseeing joint campaigns, and building partner relationships. In contrast, the Channel Marketing Specialist typically executes marketing activities within the channel, supporting campaigns and ensuring alignment with overall strategies. Both roles require marketing knowledge but differ in strategic involvement and seniority.

What cities in Virginia are hiring for Partner Channel Marketing Manager jobs?

Cities in Virginia with the most Partner Channel Marketing Manager job openings:

Infographic showing various Partner Channel Marketing Manager job openings in Virginia as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution.

Director Trade and Channel Marketing

Richmond, VA • On-site

Scandinavian Tobacco Group
See more jobs at Scandinavian Tobacco Groupexternal

$170K - $190K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 9 hours ago

Key responsibilities

  • Create and execute a strategic vision for trade and channel marketing, aligning with company goals and market trends.

  • Lead creation of unified global trade and channel marketing strategy for Handmade Cigars.

  • Partner with brand marketing and sales to develop and execute promotional campaigns and data-driven strategies.

Job description

Director Trade and Channel Marketing
Posting Start Date: 8/11/26
Richmond, Virginia, 23223,
Salary Range: $170,000-$190,000/yr
ABOUT THE ROLE...
The Director of Global Trade & Channel Marketing will lead the worldwide development and execution of trade and channel marketing strategies to enhance STG handmade cigar brand visibility, optimize product performance, and accelerate commercial growth across diverse online, retail and other sales channels. This role requires deep expertise in channel-specific strategy development and strong capability to manage complex sales ecosystems across multiple geographies, channels, and markets.
WHAT WILL YOU BE RESPONSIBLE FOR?
  • Create and execute a strategic vision for trade and channel marketing, aligning with company goals and market trends.
  • Lead creation of unified global trade and channel marketing strategy for Handmade Cigars
  • Develop global channel blueprints and frameworks.
  • Drive revenue growth through global and local sales initiatives to help the sales teams achieve budget targets.
  • Lead market activation & regional execution leadership, including developing and implementing global activation standards
  • Analyze market trends, customer feedback, and performance metrics to make informed business decisions.
  • Oversee global trade marketing budgets and establish governance processes.
  • Champion the adoption of new technologies and best practices to enhance operational efficiency and customer experience.
  • Ensure compliance with all company policies, legal requirements, and industry regulations.
  • Act as liaison between brand marketing, sales, and other global groups
  • Partner with brand marketing and sales to develop and execute promotional campaigns and data-driven strategies.

QUALIFICATIONS
  • 10+ years of progressive experience, developing, designing, and implementing marketing strategies across multiple channels and global markets
  • Demonstrated ability to build, lead, motivate, and develop high-performing teams.
  • Highly collaborative, excellent communicator, strong interpersonal, and problem-solving skills.
  • Bachelor's degree in business, Retail or Hospitality Management, Marketing, or related field (MBA preferred).
  • Strong financial acumen, with experience managing budgets with P&L responsibility.
  • Experience with omnichannel, wholesale, and retail strategies and digital transformation is highly desirable.
  • Ability to travel as needed.

WHAT'S IN AN OFFER?
As a colleague at Scandinavian Tobacco Group, you will receive a comprehensive compensation package as a generous benefits package.
  • Comprehensive Health Care, Vision & Dental Plan
  • Flexible Spending Account
  • Disability Plans
  • Basic & Supplemental Life Insurance
  • Additional Supplemental Benefits
  • Paid Vacation, Paid Time Off (PTO) days, Holidays
  • 401(k) Retirement Saving Plan including a generous Company match

Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.e-verify.gov.
*Please be informed that this Direct Search is conducted exclusively by the Scandinavian Tobacco Group. We do not accept applications from agencies, and we will not provide compensation for unsolicited CVs.
**This position does not offer Visa sponsorship. Candidates must have valid work authorization in the United States and only qualified candidates will be contacted.

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