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About Children's Minnesota
Children's Minnesota is one of the largest pediatric health systems in the United States and the only health system in Minnesota to provide care exclusively to children, from before birth through young adulthood. An independent and not-for-profit system since 1924, Children's Minnesota is one system serving kids throughout the Upper Midwest at two free-standing hospitals, nine primary care clinics, multiple specialty clinics and seven rehabilitation sites. As The Kids Experts™ in our region, Children's Minnesota is regularly ranked by U.S. News & World Report as a top children's hospital. Find us on Facebook @childrensminnesota or on Twitter and Instagram @childrensmn. Please visit childrensMN.org .
Children's Minnesota is proud to be recognized by Modern Healthcare as one of 2023's Top Diversity Leaders. The national honor recognizes the top diverse healthcare executives and organizations influencing public policy, care delivery, and promoting diversity, equity and inclusion in their organizations and the industry.
Department Overview
The Marketing and Communications team tells the story of Children's Minnesota - so that our community understands what we can do for them. With a diverse team of experts in PR, digital, social, brand management and creative, we develop communications that raise awareness of our highly specialized care, grow affinity for our kid-focused approach to medicine, and keep our audiences (families, physician partners, community groups) engaged in the journey toward better health for all children.
Position Summary
The Digital Marketing Manager leads the strategic planning, execution and optimization of Children's Minnesota digital properties, including multiple websites. This role also manages the digital web team relationship with stakeholders across the organization including IT.
The Digital Marketing Manager reports to the Director of Content Strategy and leads a team of digital marketing professionals. Develops and/or oversees website strategies, search engine optimization (SEO/SEM), AI Optimization (AIO), email, regulatory compliance, vendor management and website ROI in alignment with the Children's Minnesota strategic and operating plans.
* Demonstrated ability to define clear digital marketing objectives with related KPIs, and to report/demonstrate results.
* Experience owning customer/target audience web experience: optimizing for conversion and engagement, including developing the Search Engine Optimization Strategy, ensuring all content is search engine. optimized to drive top keyword rankings for key search terms.
* Experience effectively coaching people to achieve desired results.
* Solid knowledge of SEO/SEM, AIO, Display Advertising, Email, Web, digital experience, and mobile marketing.
*Experience managing and leading projects.
* Experience working with (SYSTEMS - Google Analytics, Wordpress, Siteimprove).
* Effectively work cross-functionally in a matrixed organization.
* Continuous improvement mindset: sharing learnings across businesses/markets, replicate best practices.
* Digital agency experience and/or experience working in healthcare or other regulated industries a plus!
* Experience working in a complex organization with a variety of audiences, stakeholders and communications goals to create a comprehensive strategy.
* Up-to-date with the latest trends and best practices in online marketing and measurement.
* Experience with paid lead programs is a plus.
License/Certification/Registration required? No
Education:
* BA/BS in Communications, Business Administration, or Marketing or equivalent experience.
Experience:
* 7+ years of experience in positions of increasing responsibility.
* With two (1-2) years effectively overseeing and directing work of others.
Knowledge/Skills/Abilities:
* Ability to provide strategic direction, develop roadmap, and determine metrics to measure success.
* Solid knowledge of SEO/SEM, Display Advertising, Email, Web, Nurturing customers, and mobile marketing.
* Experience working with: (SYSTEMS - Google Analytics, Wordpress, Siteimprove).
* Ability to develop strong, trusting and collaborative relationships with all levels in the organization.
* Excellent verbal and written communication skills.
* Ability to manage multiple projects and timelines in a fast-paced environment.
* Personal commitment to deliver results, solutions oriented, and ability to lead others with compassion.
* Ability to work independently, as part of a team, and inspire others to success.
* A strong desire to be part of a small team making a big impact!
Physical Demands
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The posted salary represents a market competitive range based on salary survey benchmark data for similar roles in the local or national market. Annual salaries displayed are based on full-time employment (40 standard hrs per week). Annual salaries for part-time positions will be prorated based on the employee's scheduled weekly hours in relation to the full-time standard. When determining individual pay rates, we carefully consider a wide range of factors including but not limited to market indicators for the specific role, the skills, education, training, credentials and experience of the candidate, internal equity and organizational needs.
In addition to your salary, this position may be eligible for medical, dental, vision, retirement, and other fringe benefits. Positions that require night, weekend or on-call work may be eligible for shift differentials or premium pay.
All job offers are contingent upon successful completion of an occupational health assessment, drug screen, background investigation, and compliance with the U.S. Government Form I-9, Employment Eligibility Verification.
Children's Minnesota is proud to be an equal opportunity employer whose staff is representative of its community and considers qualified applicants for open positions without regard to race, color, creed, sex, religion, national origin, sexual orientation, genetic information, gender identity or expression, age, veteran status, disability, pregnancy, citizenship status, or any other characteristic protected under applicable federal, state, or local law.