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Paid Search Associate Jobs in Toronto, ON (NOW HIRING)

SALT XC

Retail Search Buyer Specialist

Toronto, ON · Hybrid

CA$60K - CA$75K/yr

ROLE OVERVIEW We are seeking an experienced Retail Search Buyer Specialist to manage and optimize paid search campaigns across retail media platforms. The ideal candidate will have hands-on expertise ...

SALT XC

Retail Media Search Manager

Toronto, ON · Hybrid

Lead and mentor a team of 1-3 Retail Media Search Associates, providing day-to-day direction ... REQUIREMENTS * 5+ years of hands-on paid search experience, with at least 2 years managing retail ...

Northern

Associate Director, Paid Media

Toronto, ON · Remote

... Awards, Search Engine Land Awards, and the Canadian Search Awards. Since our founding in 2015 ... The Opportunity - Associate Director, Paid Media Northern is growing, and we're looking to add an ...

Northern

Associate Director, Paid Media

Toronto, ON

... Awards, Search Engine Land Awards, and the Canadian Search Awards. Since our founding in 2015 ... The Opportunity - Associate Director, Paid Media Northern is growing, and we're looking to add an ...

WPP Media

Associate Manager, Activation

Toronto, ON · Hybrid

Associate Manager, Activation About WPP Media: WPP is the creative transformation company. We use ... Experience: 1 to 2 years of hands-on experience activating programmatic and paid search campaigns.

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Paid Search Associate information

What is a paid search associate?

Paid Search Associates are marketing professionals who manage and optimize online advertising campaigns, primarily on platforms like Google Ads and Bing Ads. Their main responsibility is to increase a company's visibility through paid search results, drive targeted traffic to websites, and maximize return on investment for ad spend. They conduct keyword research, write ad copy, analyze campaign performance, and implement strategies to improve results. Paid Search Associates often work closely with marketing teams to align campaigns with overall business goals and ensure effective use of advertising budgets.

What are some common challenges a paid search associate faces when managing multiple campaigns simultaneously?

A Paid Search Associate often juggles several campaigns across different clients or products, which can make it challenging to maintain optimal performance for each. Common issues include prioritizing tasks, ensuring consistent keyword optimization, and effectively allocating budgets to maximize ROI. Time management and attention to detail are critical, as even minor oversights can impact campaign performance. Collaborating closely with account managers and creative teams is crucial to keep messaging consistent and quickly implement strategy adjustments.

What are the key skills and qualifications needed to thrive as a paid search associate, and why are they important?

To thrive as a Paid Search Associate, you need strong analytical skills, a solid understanding of digital marketing concepts, and experience with platforms like Google Ads and Microsoft Advertising, often supported by a relevant degree. Familiarity with tools such as Google Analytics, bid management systems, and certifications like Google Ads Certification are highly valuable. Attention to detail, adaptability, and strong communication skills help you optimize campaigns and collaborate effectively with team members or clients. These skills ensure effective campaign management, maximize ROI, and drive continuous improvement in a fast-paced digital environment.

What is the difference between Paid Search Associate vs PPC Specialist?

AspectPaid Search AssociatePPC Specialist
CredentialsTypically requires a bachelor's degree in marketing, advertising, or related field; certifications like Google Ads are commonSimilar credentials; often holds Google Ads certification and relevant marketing degrees
Work EnvironmentEntry-level role in digital marketing teams, often in agencies or in-house marketing departmentsMore specialized, may involve managing larger campaigns, often in digital marketing agencies or corporate teams
Industry UsageCommonly used in marketing and advertising industries for entry-level rolesUsed across digital marketing sectors, focusing on paid advertising campaigns
Comparison Search IntentHigh overlap; both focus on paid search campaigns and digital advertising

The Paid Search Associate and PPC Specialist roles share many similarities, including required certifications and work environments. The main difference lies in experience level and campaign complexity, with PPC Specialists typically handling more advanced campaigns. Both roles are essential in digital marketing teams focused on paid search advertising.

How to get a job in paid search?

To get a job as a Paid Search Associate, candidates should develop skills in digital marketing, data analysis, and familiarity with platforms like Google Ads and Bing Ads. Gaining relevant certifications such as Google Ads Certification and building experience through internships or entry-level roles can improve prospects. Strong analytical abilities and understanding of keyword research, ad copywriting, and campaign optimization are essential for success in this role.

Is paid search a good career?

Paid search is a viable career option for those interested in digital marketing, as it involves managing online advertising campaigns using platforms like Google Ads and Bing Ads. The role requires analytical skills, familiarity with tools, and often benefits from certifications, with job growth driven by increasing online advertising budgets.

What are the most commonly searched types of Paid Search jobs in Toronto, ON?

The most popular types of Paid Search jobs in Toronto, ON are:

Paid Search Associate jobs near you
Infographic showing various Paid Search Associate job openings in Toronto, ON as of August 2026, with employment types broken down into 1% As Needed, 77% Full Time, 20% Part Time, and 2% Contract. Highlights an 88% Physical, 4% Hybrid, and 8% Remote job distribution.

Retail Search Buyer Specialist

Toronto, ON • Hybrid

SALT XC
See more jobs at SALT XCexternal

CA$60K - CA$75K/yr

Full-time

Medical, Dental, Vision, PTO

Re-posted 13 days ago

Job description

ROLE: RETAIL SEARCH BUYER SPECIALIST
TEAM: MEDIA
LOCATION: TORONTO (HYBRID ONSITE)
COMPANY OVERVIEW

At Salt Media, we're on a mission to earn the world's attention. As the media division of Salt XC, we're building a different kind of agency where media, commerce, creative, data and technology work as a single connected team. Our people combine strategic thinking with AI-powered tools, automation and advanced analytics to help some of North America's most recognized brands solve complex business challenges and drive measurable growth. We move quickly, challenge convention, and believe the best ideas come from curious people who are empowered to experiment. If you're looking to do career-defining work alongside smart, ambitious teammates in an environment that's shaping the future of media, we'd love to meet you.

ROLE OVERVIEW

We are seeking an experienced Retail Search Buyer Specialist to manage and optimize paid search campaigns across retail media platforms. The ideal candidate will have hands-on expertise in Walmart Connect, Roundel Media Studio and Amazon Ads sponsored product and sponsored brand advertising, along with deep knowledge of keyword strategy, campaign pacing, and reporting. A Skai Certification is required, demonstrating advanced skills in retail search management and optimization. 

RESPONSIBILITIES

Strategic Planning & Activation

  • Develop retail media and growth plans tied to client goals and category trends.
  • Build media and operational tactics based on those plans, launching campaigns across Walmart, Target, and Amazon.

Campaign Execution & Optimization

  • Lead hands-on campaign management: daily budget pacing, keyword bidding, placement adjustments, and bid-strategy refinements.
  • Use consumer behaviour data and top-of-search tactics to refine paid search strategies.

Reporting & Insights Delivery

  • Deliver regular performance reporting-monthly, quarterly, and mid-year-highlighting key business trends and category influences.
  • Distill insights from data using Excel or Google Sheets to craft optimization recommendations for e-commerce outcomes.
  • Monitor marketplace events (e.g. holiday trends, category promotions) and track their impact on campaign performance.

Client Engagement & Coordination

  • Present campaign trends and strategy to clients; participate in calls and internal alignment meetings.
  • Maintain clear project prioritization and ensure all deliverables are coordinated and on-time.
  • Collaborate with cross-functional partners (analytics, creative, account management) to sync search efforts with broader media strategy.
EXPERIENCE & SKILLS
  • 3+ years of direct experience managing paid search campaigns for Walmart Connect, Target Roundel, and Amazon Ads (Sponsored Products + Sponsored Brands).
  • Skai Certification is required.
  • Proficient in Excel/Google Sheets-able to analyze large datasets, identify trends, and present findings.
  • Strong communication skills with proven ability to simplify insights for clients and internal stakeholders.
  • Organized multitasker-capable of prioritizing and managing workflows across multiple campaigns.
  • Bachelor's degree in Marketing, Business, Advertising, or related field preferred.

PERKS & BENEFITS THAT SET US APART  

We don't just talk about balance, growth, and culture, we build for it:  

  • Work-Life Flexibility: Hybrid setup, up to 28 paid days off and winter holiday shutdowns 
  • Comprehensive Coverage: Health, dental, and vision plans, plus Salt Bucks to spend on what matters to you-wellness, RRSPs, or extra time off.  
  • Growth-Driven Culture: Dedicated Salt Days, top-tier learning access, and formal leadership development.  
  • Celebration-First Mentality: Legendary team trips, seasonal socials, and Salt Swag that reps your squad.  
  • Real Rewards: Referral and new business bonuses, exclusive lifestyle perks, and personalized wellness options.  
  • Culture of Belonging: DEI programs, active ERGs, and a workplace where every voice counts.  

WHAT WE STAND FOR  

  • Salt of the Earth: We lead with humility, honesty, and heart-always.  
  • Do What's Right: No shortcuts. We choose integrity over ease, every time.  
  • Earn Your Salt: We roll up our sleeves, chase results, and celebrate the journey.  
  • Make Things Better: We're solution-seekers, always pushing for smarter ways forward.  
  • Seek Different Perspectives: Diversity fuels our thinking. Inclusion drives our impact.  

The anticipated annual base salary range for this position is $60,000-$75,000. Individual compensation within this range is determined based on job-related factors such as experience, skills, level of responsibility, internal equity, and business needs. This range represents the expected base salary for this role and does not include other elements of SALT's total rewards program. 
Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.

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