Overview
We are seeking a UX Strategist to take ownership of optimization strategy across a portfolio of eCommerce clients - leading
with data prowess, sharp analytical judgment, and the ability to turn performance data into a compelling story that drives
action.
This is a leadership role, not a support function. The UX Strategist owns the end-to-end optimization strategy for each account: the analytics and measurement foundation it's built on, the roadmap it produces, and the narrative that gets stakeholders to act. You set the direction; cross-functional teams execute against it.
You will operate at the intersection of analytics leadership, UX strategy, and business consulting - using platforms like GA4, Shopify, and testing tools not just to report on performance, but to build the measurement backbone that makes every insight defensible and every recommendation persuasive.
The ideal candidate is a strategic operator and a strong storyteller with data who can:
โข Own optimization strategy end-to-end - from measurement design through roadmap to results
โข Connect onsite behavior to business outcomes with rigor and clarity
โข Lead experimentation programs tied to revenue, LTV, and retention
โข Turn dense analytics into a performance narrative that moves clients and stakeholders to act
Core Responsibilities
1. Own Optimization Strategy & Data-Driven Opportunity Identification
โข Take ownership of the optimization strategy for each account - setting direction, not just surfacing findings
โข Analyze onsite performance data (GA4, Shopify, heatmaps, etc.) to identify friction points, drop-offs, and growth opportunities across the customer journey
โข Connect user behavior to business KPIs (CVR, AOV, LTV, churn, retention, etc.) with demonstrated data process
โข Synthesize large, messy datasets into sharp, decision-ready insight
2. Strategic Roadmap Leadership
โข Lead the development of prioritized optimization roadmaps aligned with client business goals
โข Evaluate opportunities using structured prioritization frameworks (impact, effort, confidence)
โข Balance short-term wins with long-term strategic initiatives, and defend the trade-offs with data
3. Experimentation Leadership
โข Own and lead A/B testing programs across multiple clients
โข Define hypotheses rooted in data and behavioral insight
โข Partner with design and development teams to execute experiments
โข Analyze results with statistical rigor and lead the scaling of winning solutions across the experience
4. Analytics, Measurement Strategy & Performance Reporting
โข Own the measurement strategy for each account: custom events, funnel tracking, and KPI architecture within GA4 and
Shopify
โข Build and analyze end-to-end conversion funnels (landing โ PDP โ cart โ checkout โ purchase โ retention)
โข Identify tracking gaps and lead engineering/data partners through robust event instrumentation
โข Build reporting and dashboards (GA4, Looker, etc.) that make performance and experiment impact instantly legible
โข Own the performance narrative end-to-end - what happened, why it happened, and what to do next - turning
analytics into a story stakeholders act on
5. Client Strategy, Advisory & Performance Storytelling
โข Serve as the strategic and analytical lead for clients, guiding optimization decisions with clarity and authority
โข Present insights and performance narratives with compelling, business-focused storytelling that lands with senior
stakeholders
โข Bridge data, UX, and business strategy into a single, coherent point of view
6. Cross-Functional Leadership & Execution
โข Lead collaboration with UX designers, UI developers, and project managers to bring recommendations to life
โข Ensure strategic intent survives design and development execution
โข Drive alignment across teams and accounts, leading without relying on direct authority
7. Continuous Optimization & Performance Measurement
โข Define and evolve KPIs and measurement frameworks aligned to revenue, LTV, and retention
โข Track performance of optimization initiatives and iterate based on results
โข Establish scalable, repeatable measurement and reporting processes across accounts
Requirements
Experience & Expertise
โข 5-8+ years in UX, CRO, Product Analytics, or Digital Strategy, with demonstrated ownership of optimization strategy - not just execution
โข Proven track record of driving measurable business impact through data-driven optimization
โข Deep expertise in Google Analytics (GA4), Shopify analytics & reporting, and A/B testing platforms (e.g. Optimizely, Convert, Shoplift, VWO, Intelligems)
Data & Analytics Process
โข Strong command of GA4 event architecture, including custom event design, funnel setup, and debugging tracking issues
โข Skilled at analyzing multi-step conversion funnels and user journeys to identify drop-offs and opportunities
โข Ability to translate raw, complex data into clear reporting and executive-level insight - this is a core strength, not
a secondary skill
Analytical & Strategic Thinking
โข Strong quantitative skillset with the ability to interpret complex, ambiguous datasets
โข Ability to connect user behavior with business performance and financial outcomes
โข Experience owning and prioritizing optimization roadmaps
Experimentation & CRO
โข Hands-on experience designing, executing, and analyzing A/B tests
โข Strong understanding of experimentation frameworks and statistical significance
โข Ability to lead and scale experimentation programs across multiple initiatives
Performance Storytelling & Communication
โข Exceptional storytelling ability - translating dense data into a clear, actionable, business-relevant narrative
โข Experience working directly with clients or stakeholders in a consultative, advisory capacity
โข Confidence presenting to senior stakeholders and influencing decision-making through data-backed narrative
Leadership & Cross-Functional Collaboration
โข Demonstrated ability to lead optimization strategy across design, development, and product teams
โข Ability to drive execution and influence outcomes without direct authority
โข Strong ownership, organization, and accountability
Nice to Have
โข Experience in eCommerce, subscription models, or DTC brands
โข Familiarity with tools like Hotjar, FullStory, Elevar, Looker, or BigQuery
โข Background in UX design or product strategy
What Success Looks Like in This Role
โข You own the optimization strategy for multiple client accounts and consistently surface high-impact opportunities
โข Your analytics and reporting are trusted as the single source of truth for performance
โข Your recommendations, and the story you tell with data, directly influence conversion, revenue, and retention
โข Clients view you as a strategic leader and trusted advisor - not just an analyst
โข You elevate how teams think about data, experimentation, and optimization strategy
Why This Role Matters
At Anatta, we don't just analyze performance - we drive outcomes.
The UX Strategist leads the bridge between data and decision-making: owning the analytics, owning the strategy, and owning the story - so every insight leads to clear action, measurable impact, and continuous growth
The duties and responsibilities described here are not a comprehensive list and the scope of the job may change as necessitated by business demands. Anatta Design reserves the right to revise the job description as circumstances warrant.What are the perks?
We do our best to make sure employees are supported in everything they do. We offer a range of benefits and perks:
- Remote first organization
- Full medical, dental, vision, disability, and company paid life insurance
- Employer 401(k) contributions
- Employee assistance program
- Start accrual with 20 days of PTO annually + holidays
- Annual winter break: We close the week between Christmas and New Year's so everyone can truly disconnect and recharge
- Paid parental leave
- Company events, happy hours, and retreats
- Budget for continuing education
- Other perks vary by location
Physical demands requirements
Common office/desk environment that involves long periods of time at a stationary desk with extensive computer work that requires repetitive motion of the wrists, hands, and/or fingers.
If this role is filled in the US, the annual salary range is $120,000 USD - $130,000 USD and is commensurate to several factors that are unique to each candidate, including but not limited to years of experience, skill set / qualifications, and geographical work location considering differences in cost of living, therefore, actual base pay offered may vary.
Compensation Transparency & Pay Philosophy
At Anatta Design, we believe in fair and competitive compensation based on location. We post salary ranges in compliance with state requirements for U.S.-based roles, ensuring transparency for candidates in those regions. If you are applying from outside the U.S., please note that our pay scales are adjusted based on the cost of living and market conditions in each country.