Division: 103 - HQ -G&A
Position: National Sales Director - West
Employee Type: Full-time
Salary Range- $145K-$165K
Job Summary
The Director of Sales is responsible for leading revenue growth and execution of the sales strategy within their assigned region. This role drives accountability by leading from the front — actively assigning leads, tracking activity, performing ride-alongs, supporting large opportunities, and ensuring reps follow the proven sales playbook. This position ensures sales teammates are trained, coached, and equipped to grow inspection contracts, drive repair and project sales, and deliver outstanding service results.
Essential Duties & Responsibilities
Sales Leadership & Strategy Execution
- Execute regional service revenue growth strategy as defined by the CRO, ensuring full alignment with the region and to maintain consistency across all regions (East & West)
- Implement and reinforce the Ace Sales Playbook — including inspection contract growth, repair quoting, and follow-through.
- Champion renewal processes, increasing retention and expansion of contracted customers.
- Maintain accurate regional forecasting, sales pipeline execution, and business review cadence with key accounts.
NetSuite CRM Accountability
- Lead by example in NetSuite usage — logging activities, visits, weekly sprint reporting, and renewal follow-ups.
- Assign leads, contacts, tasks, and opportunities appropriately and ensure consistency across the team.
- Track weekly KPIs including visits, quotes created vs. total, inspection contracts sold, and contact engagement.
- Drive adoption and leverage the latest sales tools to improve productivity and efficiency.
Territory Rep Coaching & Development
- Conduct frequent ride-alongs providing real-time coaching and competitive field insight.
- Work directly with struggling reps to develop and execute improvement plans.
- Ensure all reps remain trained and up-to-date on inspection repair selling, quoting tools, and technical knowledge.
Customer & Market Growth
- Support large-scale contract, modernization, and installation opportunities to secure high-value wins.
- Build and maintain strong relationships with strategic regional customers and OEM/vendor partners.
- Conduct customer business reviews for key accounts within the region.
- Lead proactive inspection repair sales efforts in partnership with local service operations.
Sales Operations & Cross-Functional Alignment
- Work closely with Contract Administration and Legal to negotiate, resolve exceptions, and accelerate deal closure.
- Maintain close communication with branch leaders to support capacity planning and service readiness.
- Proactively coordinate scheduling, travel, branch visits, and customer meetings in advance.
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Key Performance Indicators (KPIs)
Indicators of success and satisfactory job performance will include but may not be limited to:
· Service Revenue to Budget
· Contract Growth (customers & units)
· Inspection Repair Opportunity Conversion
· NetSuite CRM Compliance & Weekly Activity Targets
· Forecast Accuracy & Sales Pipeline Execution
· Onboarding & Improvement of TSR Performance
Success is measured not only by results but by leadership presence, CRM discipline, communication, organization, and accountability.
Other subjective factors in assessing job performance include balancing applied expertise and knowledge with interpersonal skills, communication ability, aptitude for learning and adaptation, computer skills, abstract and conceptual thinking, and accurate planning and prediction of sales and operational activities.
Supervisory Responsibility
Direct supervision of Territory Sales Representatives within the region.
Work Environment
This job operates in a professional office and field environment. It routinely uses standard office equipment such as laptop computers and smartphones. Forklifts, cranes, and other machinery found in warehousing facilities will also be used.
Physical Demands
The physical demands described here represent those that an employee must meet to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear; and taste or smell. The employee must occasionally lift or move up to 20 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
Position Type/Expected Hours of Work
This is a full-time position. Days and hours of work are Monday through Friday, 7 a.m. to 5 p.m. This position regularly requires long hours and weekend work.
Travel
50–65% regional travel with frequent overnight stays.
Required Education and Experience
· Bachelor’s degree preferred.
· Seven to Ten (7-10) years of experience in service-related sales or operations is preferred; however, equivalent experience, education, and training will be considered.
· Must have demonstrated leadership experience.
· Strong communication, CRM proficiency, and disciplined planning capability.
· NetSuite ERP and CRM experience is preferred, but not required
· Exceptional computer aptitude.
Benefits
Competitive salary with bonus plan,401(k), PTO, health, dental, vision, and life and disability insurance
Ace Industries, Inc., founded in 1932, is one of the largest and most diversified overhead crane and hoist distribution, manufacturing, and service companies in the United States. Ace has fully stocked warehouses, service centers, and sales offices in 25 different locations nationwide. Ace’s e-commerce site provides thousands of material handling products to a nationwide customer base. These include technical resources that allow users to source repair parts and accessories for critical infrastructure equipment that keep the backbone of our country running.